The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns.
They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive," Singolda said in an interview.
Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process.
And Taboola itself already offers an AI tool called Maximize Conversions that automates its clients' ad bidding strategies.
Advertisement"I don't see generative AI tools as likely to drive near-term adoption of new ad platforms among SMBs," Lipsman said.
Persons:
Abby, Taboola, —, Adam Singolda, Singolda, Publicis, Andrew Lipsman, Lipsman
Organizations:
Service, BBC, CBS, Yahoo, Apple News, Business, Google, Facebook, Big Tech, Omnicom, WPP