Instead of using kitchen vans, Wonder is preparing chef-driven meals from a storefront.
Lore, who cofounded the e-commerce site Jet.com and sold it to Walmart, had plans to expand Wonder to a fleet of 1,000 kitchen vans.
Storefronts can offer consumers up to 30 food brands for delivery from one location, while the van model was limited to two menus per van.
ClusterTruck, a Midwest ghost kitchen that controls everything from the food recipes to delivery, is another model similar to Wonder.
Still, Lore sees the value of marketing Wonder's food brands on delivery apps.