"What once seemed like the only path forward, getting a full-time job, has now been divided into so many," she says.
"The idea of spearheading a career that I design and has all the elements I want is a strong source of motivation and empowerment that I think is unique for Gen Z compared to older generations."
Instead, more young people are seeking balance and fulfillment outside of the confines of a 9-to-5: 50% of Gen Z aspires to become an entrepreneur or start their own business, according to a new report from Samsung and Morning Consult.
Gen Z, being a generation that's "extremely online," Woo adds, quickly realized that "as soon as you start producing content that attracts a following, you can get paid and become a business."
"I was scrolling TikTok after work one day and seeing all these successful content creators on the platform and I thought, 'Why not me?
Persons:
Z, Ann Woo, Zers, Gen Z, Woo, Natalie, she's, it's
Organizations:
Samsung Electronics America, Samsung, YouTube
Locations:
Silicon, San Francisco