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☆ With neutrinos, scientists observe our galaxy in a whole new way
▼ + stars: | 2023-06-29 | by ( Will Dunham | ) www.reuters.com time to read: +5 min

[1/2] An artist's composition of the Milky Way seen with a neutrino lens (blue) is shown in this undated handout image. Scientists said on Thursday they have produced an image of the Milky Way not based on electromagnetic radiation - light - but on ghostly subatomic particles called neutrinos. Neutrinos are produced by the same sources as cosmic rays, the highest-energy particles ever observed, but differ in a key respect. They released an illustration of their findings with neutrinos from the Milky Way represented by light, with a heavy concentration at the galaxy's core. "The most likely source of neutrinos and cosmic rays in our galaxy," Taboada added, "are the remains of past supernova explosions.

Persons: Lily Le, Shawn Johnson, Ignacio Taboada, Francis Halzen, Taboada, Naoko Kurahashi Neilson, Halzen, Will Dunham, Rosalba O'Brien Organizations: . National Science Foundation, REUTERS, Georgia Tech, of Wisconsin, Drexel University, Thomson Locations: REUTERS WASHINGTON, Philadelphia

REUTERS/Dado Ruvic/Illustration/File PhotoJune 29 (Reuters) - Inflection AI, a startup backed by several Silicon Valley heavyweights, said on Thursday it had raised $1.3 billion from investors including Microsoft and Nvidia, amid a boom in the artificial intelligence (AI) sector. Inflection released its chatbot Pi last month. Pi uses generative AI technology, similar to ChatGPT, to interact with users through dialogues, allowing people to ask questions and share feedback. Palo Alto, California-based Inflection AI has about 35 employees. Nvidia (NVDA.O), which has stepped up its AI investments recently, Hoffman, Bill Gates and former Google CEO Eric Schmidt also participated in the latest round, Inflection said.

Persons: Dado Ruvic, Google DeepMind, Mustafa Suleyman, Reid Hoffman, Pi, Suleyman, OpenAI, Hoffman, Bill Gates, Eric Schmidt, Niket, Krystal Hu, Vinay Dwivedi, Conor Humphries Organizations: REUTERS, Microsoft, Nvidia, Google, LinkedIn, Collision, Thomson Locations: Alto , California, Greylock, Bengaluru, Toronto

☆ 3 ways financial services companies can attract and retain new customers
▼ + stars: | 2023-06-29 | by ( Sponsor Post | Created Think With Google With Insider Studios | ) www.businessinsider.com time to read: +7 min

Financial services providers can take several steps today to attract and retain new generations of consumers. Before financial services went digital, it was difficult to seamlessly transition from one institution to another. According to Google's report, 52% of adult consumers – and 71% of millennials – expect their financial services brands to coach their customers. To attract and retain more customers, financial services companies should:Position their brands as providers of personalized support and care. At a time when consumer behavior is rapidly changing, financial services companies cannot afford to remain static.

Persons: John Dokes, it's, There's, Z Organizations: Financial, Google, Consumers, YouTube, Brands, Insider Studios, Financial Services Locations: U.S

A Social Security number (SSN) allows the government and other entities to track personal information like employment history, tax contributions, and Social Security benefits. Qualifying reasons for new social security numberThe SSA outlines legitimate reasons to request a new Social Security number. Drawbacks of changing your Social Security numberA Social Security number change doesn't erase your financial history. New Social Security number frequently asked questionsCan you get a new Social Security number if your identity is stolen? Knowingly maintaining two Social Security numbers can result in a Social Security fraud charge, which can result in a maximum of five years in prison.

Persons: Nilsa Henriquez, Henriquez, —, TransUnion, It's, you've Organizations: Social Security, Social, SSA, Social Security Administration, New Social

☆ ‘Ghost particle’ portrait of the Milky Way revealed
▼ + stars: | 2023-06-29 | by ( Ashley Strickland | ) edition.cnn.com time to read: +6 min

CNN —For the first time, astronomers have assembled a glowing portrait of the Milky Way galaxy using cosmic “ghost particles” detected by a telescope embedded in Antarctica’s ice. Over the years, astronomers have showcased stunning images of the Milky Way through electromagnetic radiation from visible light or radio waves. These tiny, high-energy cosmic particles are often referred to as ghostly because they are extremely vaporous and can pass through any kind of matter without changing. The IceCube detector is seen under a starry night sky, with the Milky Way appearing over low auroras in the background. Cosmic rays are mostly made up of protons or atomic nuclei that have been stripped from atoms, according to NASA.

Persons: “, ’ ”, Naoko Kurahashi Neilson, Amundsen, Scott, Kurahashi Neilson, Yuya Makino, Steve Sclafani, Mirco, IceCube, ”, Chad Finley, ” Sclafani, Victor Hess, ” Kurahashi Neilson Organizations: CNN, Drexel University, National Science, Pole, NSF, Germany’s TU Dortmund University, Stockholm University, NASA Locations: Antarctica, Germany’s

☆ Social Security phone service disruptions led to dropped calls, longer wait times, report finds
▼ + stars: | 2023-06-28 | by ( Lorie Konish | ) www.cnbc.com time to read: +1 min

Callers who have sought help from the Social Security Administration in recent years have reported long wait times, dropped calls and inability to access the agency's services. A new report from the Social Security Administration Office of the Inspector General finds the agency experienced more than 40 telephone system disruptions between May 2021 and December 2022. During that time, the telephone was the "primary option" for the public to interact with the agency's employees, the report notes. The office oversees the Social Security Administration's programs and operations on the public's behalf. The unanswered rate reached its highest among the service disruption dates identified in the report — 80.4% — on Feb. 22 and 23.

Persons: General Gail Ennis Organizations: Social Security Administration, Social Security Administration Office, Finance, GOP, Social Security

☆ Opinion | Religion Creates Community. We’re Losing That.
▼ + stars: | 2023-06-28 | by ( Jessica Grose | ) www.nytimes.com time to read: +3 min

If you get off that track (or never started on it), the U.S. is a more difficult place in which to thrive. What’s more, they write:Modern American churches are financially incentivized to target the wealthy and create a space where those on track feel comfortable. Not because I think people need to be religious to live good lives — I don’t believe that — but because almost everyone needs community to flourish. As the Harvard political scientist Robert Putnam, whom I spoke to for this series and who wrote “Bowling Alone: The Collapse and Revival of American Community,” has been preaching for decades, increasing social isolation is bad for all of us. At the same time, examples of that kind of grace don’t erase the damage that is sometimes done in the name of religion.

Persons: “, Robert Putnam, ”, Carson Curtis, ” Burge, Burge, Frank Capra, I’ve Organizations: Harvard, American Community Locations: America, U.S, Arizona

☆ Metaversity: Could this be the college campus of the future?
▼ + stars: | 2023-06-28 | by ( Rebecca Cairns | ) edition.cnn.com time to read: +9 min

Video Ad Feedback Are 'metaversities' the college campus of the future? 03:14 - Source: CNNCNN —When Muhsinah Morris stepped onto the central quad of the Morehouse College campus in Atlanta, Georgia, she cried. Morehouse College is the world’s first Metaversity, an interactive, virtual learning space based on real or imagined environments. Muhsinah Morris, in person, at the real Morehouse College campus in Atlanta, Georgia. Morehouse’s Metaversity campus and courses are funded by several grantors, including Meta, Qualcomm, and T-Mobile.

Persons: Muhsinah Morris, ”, Morehouse, lockdowns, Morris wasn’t, Morris, Morehouse’s, “, —, Juan Johnson, Morris isn’t, Danny P, Goel, Rose Luckin, it’s Organizations: CNN CNN, Morehouse College, —, CNN, VR, Orthopedic, VictoryXR, University College London Knowledge Lab, Institute, Ethical AI, Morehouse, Meta, Qualcomm Locations: Atlanta , Georgia, Morehouse’s, Vancouver, Canada, “

☆ 32-year-old turned Airbnb rental into a $205,000-a-year side hustle—here's a 'large part' of what made it successful
▼ + stars: | 2023-06-28 | by ( Megan Sauer | ) www.cnbc.com time to read: +6 min

Jamie Inlow started out with an idea, no business or real estate experience, and a $2,000 gift from her neighbor. By 2021, Inlow and one full-time staffer managed 30 listings, bringing in $205,000 in revenue. Much of that money went toward maintenance, repairs and adding properties to Be Still Getaways' portfolio. It brought in $2.28 million in revenue last year on Airbnb and rental platform Eviivo, according to documents reviewed by CNBC Make It. There's a huge need for short-term rental property managers, so if you want to do it, do it.

Persons: they've, Jamie Inlow, Inlow, Getaways, —, she'd, it's, I'm, What's, Warren Buffett Organizations: CNBC, University of Virginia, Revenue Locations: Scottsville , Virginia, Airbnb, Virginia

☆ How an early-stage venture capitalist is trying to separate the winners and losers in A.I.
▼ + stars: | 2023-06-27 | by ( Susan Caminiti | ) www.cnbc.com time to read: +2 min

Buhler says the biggest difference he sees in the AI landscape today is the accessibility of the technology. LLMs, he adds, didn't change "everything under the hood, they changed the interface and the way people can interact with AI." With almost any company able to integrate AI into any application, he invests in startups that use AI as real leverage. In the most recent CNBC Technology Executive Council survey, nearly half of the companies (47%) said that AI is their top priority for tech spending over the next year. In fact, AI budgets are more than double those of cloud computing, the second-biggest spending area at 21%.

Persons: Konstantine Buhler, Buhler Organizations: Microsoft, Engineers, Sequoia Capital, CNBC Technology, CNBC Locations: Brussels, Belgium, San Francisco

☆ Meta is giving parents more visibility into who their teens are messaging on social media
▼ + stars: | 2023-06-27 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

The features announced Tuesday come as Meta (META) and other social media platforms face heightened pressure from lawmakers over the impact that their platforms have on younger users, who can be just 13 when they sign up for Meta (META)’s apps. Another new feature is the ability for parents and teens to have discussions directly through notifications if their accounts are synced up. On Facebook, Meta will start to nudge teen users to take time away from the app after 20 minutes. Instagram will add introduce a new nudge that suggests teens close Instagram if they’re scrolling Reels videos for too long during nighttime hours. Instagram, for example, has since introduced an educational hub for parents with resources, tips and articles from experts on user safety.

Persons: “, ” Diana Williams, they’re, it’s, they’ve Organizations: New, New York CNN, Meta, Facebook, CNN Locations: New York, Meta

Bret: I’d have a much easier time accepting affirmative action if the principal criterion was class, not race. Gail: You can’t leave race out, but yes, it’s important to mix it with other parts of a biography. Diversity is also about making sure universities don’t become ideological monocultures where people look different but share nearly all the same opinions and assumptions. Gail: To me, diversity is a very, very important goal — you don’t want to be living in a world in which all the folks of one race or class never interact with folks from another. Bret: Diversity can be a virtue, but it doesn’t have to apply in every conceivable setting or override other considerations, especially academic excellence.

Persons: Bret, I’d, Gail Locations: East, South Asia

☆ How to survive hot desking
▼ + stars: | 2023-06-26 | by ( Jeanne Sahadi | ) edition.cnn.com time to read: +6 min

Everyone is doing a version of [hot desking],” said Carlos Martinez, co-managing director and principal at Gensler, a global office design and planning firm. That’s the tradeoff.’”Transparency is keyStill, intellectually accepting that such a tradeoff is worth it doesn’t mean employees will embrace hot desking if it becomes harder to get their jobs done. While she wasn’t consulting with them about hot desking per se, she witnessed its failure in the course of her work there. That’s also why employers embarking on the switch to hot desking may want to customize the options to best suit different employees’ needs. Invite employee feedbackSwitching to hot desking should be viewed as a work in progress by everyone.

Persons: —, ”, Carlos Martinez, Sanjay Rishi, Rishi, I’m, ” Rishi, Jessica Kriegel, ” Kriegel, Martinez, That’s, Kriegel, “, JLL’s Rishi Organizations: New, New York CNN, Dynamics, Culture Partners Locations: New York, Gensler, Americas

☆ Hasbro is bringing back the Furby again. But this time they'll have an off switch.
▼ + stars: | 2023-06-25 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +3 min

Hasbro is releasing a new Furby for the 25th anniversary of the toy's original release. Furbys were popular in the late '90s, selling 40 million toys in the first three years. Addressing the fears of those that remember, the Amazon listing confirms: Furby will have an off switch. Hasbro recently announced the 25-year anniversary redesign and return of the Furby, everyone's favorite (or least favorite) nonsense-spouting, fuzzy, chatterbox hamster-owl-creature-thing. Furbys were immensely popular when released in 1998, selling 40 million units in the first three years.

Persons: Furby, —, Furbys, Chucky, Damian Dovarganes, Adam Sandler's, hashtag, it's Organizations: Hasbro, Service, NSA, Tiger Electronics, Wall Street, Wall Street Journal Locations: TikTok

☆ Inside Sweetgreen's first automated location — and the salad chain's plans to take the tech nationwide
▼ + stars: | 2023-06-24 | by ( Amelia Lucas | ) www.cnbc.com time to read: +9 min

But with its so-called Infinite Kitchen, Sweetgreen joins the legion of restaurant companies incorporating automation into their businesses. Sweetgreen plans to open a second Infinite Kitchen location later this year. Unlike the traditional Sweetgreen restaurant, customers won't have to wait 10 to 15 minutes to pick up mobile orders. Source: SweetgreenBehind the counter is the "Infinite Kitchen," which resembles the bulk food dispensers found in some grocery stores. Employees have to set up the Infinite Kitchen in the morning, ensuring it's well-stocked and calibrated for accurate and consistent portions.

Persons: Sweetgreen, Jonathan Neman, William Blair, hasn't, Spyce, —, Timothy Noonan, Noonan, they're, T.D, Cowen Organizations: William, William Blair Growth Stock, MIT, IK, CNBC, Employees, Workers Locations: Chicago, Naperville , Illinois, Boston, Neman, New York, Naperville

☆ The battle over short-term rentals is heating up in Montana. 4 locals share which side they're on and why.
▼ + stars: | 2023-06-23 | by ( Dan Latu | ) www.businessinsider.com time to read: +9 min

The number of short-term rentals in Bozeman, Montana, nearly doubled between 2020 and 2023. The number of short-term rentals in town nearly doubled during the pandemic, according to analytics site AirDNA. Finegan said banning short-term rentals is "one of the most impactful things in our control" to create more affordable housing for locals. He dismissed banning short-term rentals because of rowdy or unclean guests, calling those arguments a "red herring" often drawn up against hosts. Larsen said she would support a ban on whole-home short-term rentals.

Persons: —, Bozeman, Benjamin Finegan, Finegan, Angas Reid, Michael Rutkowksi, Rutkowski, he's, Jason Ridgway, Ridgway, it's, Reid, there's, Angas Reid Ridgway, Wynona Larsen, Larsen, " Larsen, she'll, she's Organizations: Service, Time Magazine, Bozeman Tenants United, Bozeman, Walmart Locations: Bozeman , Montana, Bozeman, Aspen, Atlanta , U.S, Airbnb, Paradise, Montana, Livingston , Montana, Livingston

"It's hard to think of an area that this couldn't help," said Diogo Rau, Eli Lilly chief information and digital officer. He said Lilly already is using generative AI to write patient safety reports and clinical narratives, and ultimately, it will play a role in drug discovery. One of the most anticipated uses for generative AI is in customer relationship management, and that is happening at more companies. Others noted their firms are in the early days of rolling out code generation tools using gen AI, as well as AI "co-pilots" across many roles, and using generative AI to help make investment decisions. Generative AI could enable a more customized and pro-security posture for organizations," he said.

Persons: OpenAI, Diogo Rau, Eli Lilly, Lilly, Rau, Eddie Fox, It's, Fox, Nicole Coughlin, Cybersecurity, ransomware, Jim Richberg, Richberg, Joe Levy, Sophos, it's, Levy Organizations: CNBC, Nvidia, Google, Microsoft, TEC, CNBC Technology, Epic, AIs Locations: Cary , North Carolina, Fortinet

☆ Tokyo residents find comfort in fluffy, street-strolling alpacas
▼ + stars: | 2023-06-22 | by ( Chris Gallagher | ) www.reuters.com time to read: +1 min

[1/5] Alpaca Fureai Land's Shinya Ide and Shion Ito walk alpacas Akane and Satsuki in the early morning in Tokyo, Japan June 21, 2023. REUTERS/Kim Kyung-HoonTOKYO, June 22 (Reuters) - The quiet of early morning streets in one downtown Tokyo neighbourhood is broken by joggers, parents with children in strollers - and a pair of alpacas, out for their daily constitutional walk. Manager Shinya Ide (no relation) says the secret to the 5-year-old alpacas' appeal is that looking at them is comforting, and petting them even more soothing. "Alpacas are naturally very nervous and timid animals, so when people approach them, they may spit or run away, making them difficult animals to interact with," he added. "But these two are trained and have naturally laid-back personalities, so they are accustomed to people now and interact well."

Persons: Land's Shinya Ide, Shion Ito, Akane, Satsuki, Kim Kyung, Hoon TOKYO, joggers, Nana Ide, Shinya Ide, Chris Gallagher, Elaine Lies, Lincoln Organizations: REUTERS, Thomson Locations: Tokyo, Japan, strollers, South America

☆ Microsoft says new computing service for chemicals can slash R&D time
▼ + stars: | 2023-06-21 | by ( Stephen Nellis | ) www.reuters.com time to read: +1 min

June 21 - Microsoft Corp (MSFT.O) on Wednesday introduced a new computing service aimed at helping chemical companies speed up the research and development of new materials. Azure Quantum Elements, as the service is called, relies on computing power to help chemical companies simulate huge numbers of possible combinations of atoms. In a press release, Microsoft said that the system has helped some early customers speed up their development processes by as much as six months. Microsoft said that BASF (BASFn.DE), AkzoNobel (AKZO.AS), AspenTech, Johnson Matthey (JMAT.L), SCGC and 1910 Genetics have been testing the system. Microsoft said it was also publishing a scientific paper on the milestone but gave few other details ahead of its announcement.

Persons: Johnson Matthey, Satya Nadella, Stephen Nellis, Kim Coghill Organizations: Microsoft Corp, Microsoft, BASF, Thomson Locations: San Francisco

☆ Schumer outlines plan for how Senate will regulate AI
▼ + stars: | 2023-06-21 | by ( Brian Fung | ) edition.cnn.com time to read: +4 min

The Senate will then turn to committee chairs and other vocal lawmakers on AI legislation to develop bills reflecting the panel discussions, Schumer added, arguing that the resulting US solution could leapfrog existing regulatory proposals from around the world. In his remarks Wednesday, Schumer appeared to acknowledge criticism of his pace. I hear you loud and clear.”But he described AI as a novel issue for which Congress lacks a guide. Formally unveiling the framework on Wednesday, Schumer said any legislation on AI should be geared toward facilitating innovation before addressing risks to national security or democratic governance. Schumer predicted that the process is likely to take longer than weeks but shorter than years.

Persons: Chuck Schumer, Schumer, ” Schumer, ”, “, “ It’s, Schumer’s Organizations: CNN, Congress, Parliament Locations: Washington, ”

☆ The future of travel: 10 concepts that will change the way we experience the world
▼ + stars: | 2023-06-20 | by ( Kate Springer | ) edition.cnn.com time to read: +22 min

Concepts that feel plucked from sci-fi novels and films are quickly making their way into mainstream travel, shaping every step of the journey. Seamus PayneLike air travel, eco-conscious hotels are paving the way for more sustainable travel in the future. HyperloopTTUS entrepreneur Elon Musk has been talking about hyperloop technology – an ultra-high-speed transport system in a low-pressure vacuum tube – for years. Meanwhile, Toronto-based TransPod hopes to bring hyperloop technology to Canada with its eponymous tube-based transportation system powered by renewable energy. By 2025, the company plans to build a 620-mile-per-hour TransPod link between Calgary and Edmonton, connecting the two cities in 45 minutes.

Persons: Elijah Nouvelage, Indira Gandhi, Paris Charles de Gaulle, Austin Farmer, we’ll, don’t, David ”, you’ll, Alexander the Great, ” Michael Breer, KAWS, collectables –, Breer, ” Breer, You’ve, ” Jetson, Peter Ternstrom, Apollo, Cruise, ”, what’s, Boom’s, –, Seamus Payne, room2, Marcel Breuer, Tesla, charades, Yusaku Maezawa, Elon Musk, hyperloop, Virgin Hyperloop, HyperloopTT, Hardt Hyperloop Organizations: CNN, Travel, Hartsfield, Jackson Atlanta International Airport, Bloomberg, Getty, Dubai International Airport, Hong Kong International Airport, Indira, Indira Gandhi International, European Union, Emirates, Dubai International, American Airlines, United, Delta, Bluetooth, Alaska Airlines, Lufthansa, Qatar Airways, Specterras Productions, CNN Travel, VR, Aircraft, Federal Aviation Administration, Baidu, Hyundai, Las, CNN Travel ., Alphabet Inc, Beta, International Civil Aviation Organization, Alice, DHL, Air New, Concorde, Japan Airlines, Bauhaus, CEH Technologies, Origin, SpaceX, International Space, NASA, Galactic, Space Training Academy, Nastar Center, Boring Company, Virgin, Hyperloop Transportation Technologies, China Morning Post, China Aerospace Science, Industry Corporation, European Hyperloop Center Locations: Singapore, Dubai, Tokyo Narita, Tokyo Haneda, Delhi, London Heathrow, Paris, Dutch, Europe, Florence, Palmyra, Machu Picchu, New York, Ehang, China, Boston, Las Vegas, Motional, Phoenix, San Francisco, Los Angeles, North America, Austin, Beijing, Chongqing, Wuhan, Shanghai, Guangzhou, Mexico, Air New Zealand, Denver, New York City, Frankfurt, LA, Sydney, London, New Haven , Connecticut, Hungarian, Norway, Red, Saudi Arabia, Amsterdam, Chicago, Cleveland, Pittsburgh, Shanxi province, Netherlands, Toronto, Canada, Calgary, Edmonton

☆ Why consumers calling the shots on how their data is used will transform the next digital decade
▼ + stars: | 2023-06-20 | by ( Sponsor Post | Created Insider Studios With Mastercard | ) www.businessinsider.com time to read: +7 min

We must begin with the most basic building block of the digital economy — data. As consumers we often give away our data for free, without knowing why, what happens with it, or that we've even given it away. In the digital economy, there are broadly three different types of data: data of identity, data of places, and data of experiences. Secondly, data of places can be used to geolocate consumer behavior, collecting information on where you shop, drive, and live. Finally, the speed and convenience of data of identity and places creates data of experiences, which connects us with a community.

Persons: Sandeep Malhotra, it's, you've Organizations: Mastercard Companies, Government, Changi Airport, Mastercard, Companies, Insider Studios Locations: Asia Pacific, Asia, Southeast Asia, Singapore, Thailand

☆ I've racked up $1 million in jewelry sales at 19 years old. Skipping college was a risk, but social media helped me find success.
▼ + stars: | 2023-06-19 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +7 min

Evangelina Petrakis is a designer, a social-media influencer, and the founder of EP Jewels. She's made more than $1 million in sales in less than two years to her followers across platforms. I had loved jewelry since I was a little girl, so in 2021, I made the switch and started marketing my own designs under a new name: EP Jewels. Since starting the jewelry business, I've recorded $1 million in sales. I've stayed close to my niche by not creating TikTok videos that aren't relevant to me, such as TikTok dances.

Persons: She's, —, Evangelina Petrakis, I've, Mannino, Jordyn Mannino, Mike, I'm, Lauryn Haas Organizations: Service, Amazon, lhaas Locations: York, New York, inauthenticity

☆ A 16-year-old pocketed $50,000 for her award-winning discovery in the brains of people who died by suicide
▼ + stars: | 2023-06-18 | by ( Adam Barnes | ) www.businessinsider.com time to read: +8 min

She researches the brains of people who died by suicide to identify biomarkers. Identifying biomarkers of suicide in the human brainKulviwat found differences in the brains of 10 people who died by suicide compared to the control group: 10 people who died of other causes. The brains of those who died by suicide, which were donated for study by their next of kin, contained higher numbers of inflammatory cytokines. Though treatments for suicidal behavior exist, including psychotherapy and medications, suicide rates have mostly increased over the last 20 years. Hearing different perspectives and questioning why suicide research isn't progressing as much as other fields — like cancer or infectious diseases — inspired her research, she said.

Persons: Natasha Kulviwat, —, Gordon E, Moore, Natasha, it's, Kulviwat, she's, Dr, David Feifel, Feifel, What's, I'm Organizations: Regeneron, Science, Engineering, Service, Columbia University, Society for Science, Centers for Disease Control, University of California, Kadima Neuropsychiatry Institute —, National Institute of Health, American Foundation for Suicide Prevention Locations: claudin, University of California San Diego

☆ Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report
▼ + stars: | 2023-06-18 | by ( Julia Hood | ) www.businessinsider.com time to read: +4 min

Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study. The purchase is often the starting point for the brand relationship, not the final step, running counter to the traditional "purchase funnel" model. What appeals to Gen Z might alienate more traditional consumers, so it's important for brand and reputation leaders to partner. Gen Z might just be kill the the old-school purchase funnel for good according to a new study from the Edelman Trust Barometer,That's because Gen Z's true relationship with brands often begins at purchase, and is "too dynamic for a linear funnel," the report states. "In fact, 78% [of Gen Z survey respondents] are uncovering and discovering things about a brand after they make a product purchase."

Persons: Gen, Jackie Cooper, Viktor Chebanenko, Cooper, You've, Edelman, Bud, Richard Edelman, — Organizations: Edelman, Morning, Gen, Edelman's Locations: Germany, Brazil, Japan

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