"We are bombarded with shopping opportunities," said Casey Lewis, a social media trend expert and founder of trend newsletter After School.
Generation Z, especially, makes shopping decisions heavily driven by TikTok and Instagram, where influencer recommendations play a very significant role, another KPMG report showed.
The rise of #underconsumptioncoreTikTok's latest financial trend, #underconsumptioncore, is about making the most of what you already have and rejecting the temptation to buy more (and more and more).
This time around, #underconsumptioncore stems from a number of other factors, as well, including a desire to live more intentionally and sustainably.
Casey Lewis social media trend expert
Persons:
Casey Lewis, Intuit Credit Karma, That's, Allison Bornstein, Brett House, underconsumption
Organizations:
Facebook, Intuit Credit, KPMG, Columbia Business School