Recognizing that all-day “casual comfort” is now an acceptable sartorial standard, even for adults, kids’ clothing seller The Children’s Place is going full-on into grown-up wear.
The retailer on Wednesday launched a new sleepwear and loungwear brand called PJ Place that specifically targets Millennials and Gen Zers.
PJ Place products, priced at $10.95 to $69.95, include pajama sets, robes, thermal sets, graphic tees, socks and slippers for young adults and older shoppers.
PJ PlaceTo that end, Markee said PJ Place aims to expand the company’s market share in the adult sleepwear and loungewear space overall.
Going after the adult sleepwear and loungewear market is a smart move, said Maria Rugolo, apparel industry analyst with market research form NPD.