At first it seemed impossible to imagine: No more red carpets!
No more photos of movie stars and names to watch in fabulous gowns blanketing the internet.
Could “Oppenheimer” and “Barbie” be the last gasp of that marketing Valhalla of fashion and film that was the modern premiere — at least for the foreseeable future?
That means film festivals with all their associated dressing and posing opportunities.
Actors sign contracts that can be worth millions, negotiated by agents and managers, to be brand ambassadors, appearing in some combination of advertisements, front rows, store openings and red carpets, dressed by stylists, generating coverage, desire and, most of all, publicity for everyone involved.
Persons:
“ Oppenheimer, Barbie ”, —
Organizations:
SAG