Online spending on Thanksgiving Day jumped 5.5% compared to a year ago, according to Adobe Analytics, a reflection of holiday shoppers who are buying more of their gifts online and responding to discounts.
It does not cover in-store purchases, where the majority of U.S. holiday purchases still take place.
And shoppers responded: Online purchases of toys shot up 182% compared to average daily sales in October.
Jewelry sales rose 126%, apparel rose 124% and personal care products rose 67%.
Mobile shopping played a big role in Thanksgiving sales, with nearly 60% of sales coming through a mobile device — an all-time record for Thanksgiving, Adobe said.
Persons:
That's, it's, Mario, Adobe
Organizations:
Adobe Analytics, National, Target, Disney, Adobe, Marvel, Mobile
Locations:
U.S