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☆ Gen Zers are basing their travel plans on where TV shows like 'The White Lotus' are set
▼ + stars: | 2023-03-24 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Gen Zers and millennials are turning to movies and TV shows for travel inspiration in a trend dubbed set-jetting. This includes a boom in bookings for the hotels in Hawaii and Italy "The White Lotus" was filmed at. In particular, travelers have been scrambling to visit the resorts where the first two seasons of HBO's hit "The White Lotus" were set. When season one was broadcast, web traffic to the Four Seasons Maui resort increased 425% year-over-year, Four Seasons told Bloomberg. To visit the Taormina hotel for a week in July, many of the lower-priced options have already sold out and two-person rooms start at around $3,500 per night.

Christopher Willard | Walt Disney Television | Getty ImagesOn the advantage of being an underdog: I grew my business in a man's world. There were no businesses in New York City, especially in real estate, that were owned by women. There weren't any women role models, and the men weren't very forthcoming [with advice]. When I was just starting out, I went to a community business event and none of the men would even talk to me. On why she likes to partner with women in business: Women are more willing to listen [than men], and they're not as cocky they'll be an instant success.

☆ How a college student uses TikTok to scale her photography side hustle with passive income and find clients she's excited about
▼ + stars: | 2023-03-22 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Cheung booked five figures in revenue last year, some of which came from passive income streams. She explains how she leveraged TikTok to find clients and earns passive income from her side hustle. TikTok changed my business trajectoryThe majority of my clients found me on TikTok. It's also been great for generating customers in other creative fields because many of them use TikTok for work, too. CheungI expanded my services to include passive income streamsEarlier in the pandemic, I also developed my own "presets."

☆ This credit card debt payoff strategy may sound 'too good to be true,' but it could save you thousands
▼ + stars: | 2023-03-21 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +3 min

If you don't know what a credit card balance transfer is, you're not alone. Say you have $5,805 in credit card debt, the average amount Americans hold, according to TransUnion. If you want to qualify for one, you need a good to excellent credit score. Pitfalls of credit card balance transfers to avoidThere are a few downsides to balance transfers. Commit to paying off credit card debt

☆ Gen Z Investing in Real Estate, Buying Homes Early, Learning From Millennials' Mistakes
▼ + stars: | 2023-03-21 | by ( James Rodriguez | ) www.businessinsider.com time to read: +14 min

Unlike millennials before them, Gen Zers have grown up during a boom in home prices. In a 2020 survey by Gen Z Planet, a research and advisory firm, 87% of Gen Z respondents said they wanted to own a home in the future, while just 63% of millennial respondents said the same. The survey suggested that 68% of Gen Zers viewed homeownership as a way to build wealth, compared with 60% of millennials. But the ranks of Gen Z homeowners will almost certainly grow in the coming years as they scale corporate ladders and amass savings. All this new technology and information is fueling the real-estate-mogul dreams of ambitious Gen Z investors.

☆ Ticketmaster is looking for a new social media director, and it's asking the hire to be 'brave' after months of fury from fans
▼ + stars: | 2023-03-20 | by ( Rebecca Cohen | Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

Ticketmaster is hiring a Director of Social, and the company is asking bravery of the new hire. Posted five days ago on LinkedIn, Ticketmaster is searching for a social media expert to take over its North America marketing leadership team. Months of messy ticket sales led by Ticketmaster have put the massive entertainment sales site under the microscope. The ticketing debacle even prompted a Senate Judiciary Committee hearing titled "That's the Ticket: Promoting Competition and Protecting Consumers in Live Entertainment," where a bipartisan group of senators grilled Joe Berchtold, the president and CFO of Live Nation Entertainment. "For too long, Live Nation and Ticketmaster have wielded monopoly power anticompetitively, harming fans and artists alike."

☆ Flip phones had a glow-up, but Gen Zers say they're not catching the vibe
▼ + stars: | 2023-03-16 | by ( Kate Duffy | ) www.businessinsider.com time to read: +5 min

Tech-savvy Gen Zers don't seem too hyped about the latest foldable phones. But this age group, born between 1997 and 2015, appears unfazed by the latest foldable phones. Over the past few years, flip phones have had a glow-up. Advertisements of the latest flip phones regularly flash up on television, flood the billboards in public places, and appear in pop-up stores in malls for passersby to play with. Foldable phones are late to the partyThey've been around for nearly 30 years, but flip phones have "missed the boat" in the mass market, Atwal said.

☆ Gen Z shares 5 red flags that could mean an employer doesn't care about work-life balance
▼ + stars: | 2023-03-13 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

Some Gen Zers fear that asking about work-life balance in interviews could harm their job prospects. Gen Zers shared their warning signs when job hunting, including unclear goals and a "bonus day." Preston Jacobson, a 24-year-old working in retail management, said he left his job in February because it lacked a proper work-life balance. "Instead of just asking folks about the work-life balance, I would ask employees what they do outside of work," he said. Do you have something to share about navigating a work-life balance as a member of Gen Z, as a millennial, or as a part of another generation?

☆ Gen Zers are bookworms but say they're shunning e-books because of eye strain, digital detoxing, and their love for libraries
▼ + stars: | 2023-03-10 | by ( Kate Duffy | ) www.businessinsider.com time to read: +3 min

Three Gen Zers gave their reasons for preferring printed editions over e-books. But when it comes to reading, Gen Zers say they prefer to pick up a printed book over an e-book. Book sales in the US and the UK have boomed in the past two years, the management consultancy McKinsey found. Perhaps the most surprising trend is not Gen Zers' love of books but the way they consume them. She said while e-books were affordable and great for traveling, her preference was printed books.

☆ Gen Z's New Relationship Trend: Ditching Online Apps, Dating Friends
▼ + stars: | 2023-03-07 | by ( Daniel Cox | ) www.businessinsider.com time to read: +9 min

But that's changing: Today's young adults, especially young women, are increasingly finding romance in their friend groups. In interviews conducted for our survey, young people told us that they found online dating too transactional. Trust is at even more of a premium when it comes to dating online. In a Pew survey conducted last year, 52% of Americans reported encountering what they believed to be a scammer on an online dating platform. In dating, especially online dating, women are bombarded with negative attention, harassment, or worse.

☆ Millennials may be using credit cards as a “de facto emergency fund"—here's why they shouldn't
▼ + stars: | 2023-03-06 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +2 min

Millennials are the most likely generation to have more credit card debt than emergency savings, according to Bankrate's "2023 Annual Emergency Savings Report." This may mean that both of these groups are overly relying on credit cards, says Melinda Opperman, chief external affairs officer, at Credit.org. "When whole generations have more debt than emergency savings, that suggests they've been using credit cards as their emergency fund," she tells CNBC Make It. Many millennials and Gen Xers see their credit card as a "de facto emergency fund," Matt Schulz, chief credit analyst for LendingTree, tells CNBC Make It. As of February, the average credit card interest rate is 23.55% according to LendingTree's latest analysis.

☆ Why Gen Zers are asking about work-life balance during job interviews
▼ + stars: | 2023-03-03 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

Gen Zers are prioritizing jobs where they can make a difference without burning themselves out. And many Gen Zers — myself included — have prioritized work-life balance. To find the right match, some in Gen Z ask hiring managers in interviews whether the company encourages work-life balance. Five Gen Zers shared how they're broaching work-life balance without risking their candidacy or feeding into the stereotype that they're lazy. "Gen Z is willing to have the difficult but essential conversations before they commit to a job," Kim said.

☆ Parade — the inclusive underwear brand beloved by Gen Z and self-styled as 'the internet's favorite' — is coming to Target
▼ + stars: | 2023-03-01 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +4 min

Inclusive underwear brand Parade is launching at 400 Target stores this week. The brand is popular with younger consumers, but wants to grow its reach away from its Gen Z core. Self-described as the "Internet's favorite brand," Parade has built itself up around its community of Gen Z nano influencers, who promote and offer feedback on new items. "Our ambition is to be the leading underwear brand for all people," cofounder and CEO Téllez told Business of Fashion. Insider reached out to both Target and Parade for further comment, but did not immediately hear back.

☆ Gen Z is more enthusiastic about iPhones than Android phones because of their cameras, screen layouts, and apps
▼ + stars: | 2023-03-01 | by ( Kate Duffy | ) www.businessinsider.com time to read: +3 min

Gen Z prefers Apple's iPhone to Android smartphones, a poll cited in the WSJ found. A 23-year-old told Insider that features like the iPhone Health app meant she was "Apple for life." Apple made up more than half of the US smartphone market last year, Counterpoint data showed. Apple was the top smartphone seller in Q4 last year in both the US and China, Counterpoint said. Despite Apple's popularity with Gen Z, Samsung is still the biggest smartphone manufacturer in the world by total shipments, according to International Data Corporation's research released in late January.

☆ Boomers Greed Ruined Economy for Gen Z, Millennials
▼ + stars: | 2023-03-01 | by ( Alex Yablon | ) www.businessinsider.com time to read: +14 min

The boomers' economy is brittle, stingy, and built on undersupply. While inflation may be cooling a bit, future prosperity for millennials, Gen Zers, and beyond depends on reversing this economywide bottleneck created by boomers. Boomers shrank the labor force they need nowThe baby boomers ensured the labor market of the generations after them would be inadequate in a few major ways. The boomer ethos on housing, which views homes not as places to live but as financial assets, is mirrored in the rest of the economy boomers made. They make loans, investment, and housing more expensive — putting the economy on a diet instead of growing the pie.

☆ Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power
▼ + stars: | 2023-02-27 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +4 min

Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.

☆ As emergency savings drop and credit card debt rises, an 'ugly stew is brewing,' warns advocate
▼ + stars: | 2023-02-24 | by ( Lorie Konish | ) www.cnbc.com time to read: +3 min

Valentinrussanov | E+ | Getty ImagesHigh inflation is leading to reduced savings and higher credit card debt — and there are some signs households may be reaching a tipping point under increased financial pressures. A new survey from Bankrate finds 39% of individuals surveyed in January said their emergency savings are less than they were last year. Still, slightly more than half of respondents — 51% — said they have more emergency savings than credit card debt. The remaining 13% have no credit card debt nor any emergency savings. Bankrate's survey found 45% of millennials, 44% of Gen Xers and 38% of Gen Zers have more credit card debt than money in savings.

☆ GenZers who own an Android have lost track of how many times they've been bullied for not having an iPhone but they still refuse to switch
▼ + stars: | 2023-02-22 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Gen Z accounts for 34 percent of iPhone users and just 10 percent of Samsung users, according to data reported by Financial Times. Two Android phone users in their twenties told Insider that because of the wide disparity, they face challenges as minorities in the digital world. However, issues with being the only one with an Android phone still affect Carrier's friendships. According to Avila, Android users were seen as "poor or a loser," and the mentality gained popularity online. "Even if Androids are the better phone, that stigma would never make me get one," Avila told Insider.

☆ Gen Z college students say this is the No. 1 most important thing to them in a new job
▼ + stars: | 2023-02-22 | by ( Jennifer Liu | ) www.cnbc.com time to read: +5 min

College graduation ceremonies are a few months away, and plenty of Gen Zers are looking for one thing in their first jobs: some stability, for once. Students from the class of 2023, having experienced the majority of their college years through Covid, are resilient and adaptable but also want some semblance of normalcy: 85% of Gen Z job seekers say they're prioritizing stability in their job search, according to a new report from Handshake, a career site for college students and recent grads. On average, Gen Z job seekers define a "high" starting salary as paying $82,000 per year. Despite headlines of corporate downsizing, most workers have plenty of leverage in the current job market, and college seniors are paying attention, Workman says. Gen Z workers are driving salary transparency talksGen Z workers want stability to grow their careers, as well as to protect themselves against rising costs and a potential recession, Workman adds.

☆ I'm a millennial who manages Gen Z workers. The hardest thing about it is dealing with all their 'feelings about work.'
▼ + stars: | 2023-02-20 | by ( Rebecca Knight | ) www.businessinsider.com time to read: +4 min

Gen Z, made up of those born from about 1996 to 2012, is hitting the workplace. One of them shared her experience with and observations of Gen Zers with Insider's Rebecca Knight. For many Gen Zers, a new crop of workers born from about 1996 to 2012, that's not possible. I'm a new mom, and the way Gen Z sets boundaries around work is inspiring and empowering. I'm mirroring Gen Z now.

☆ TikTok's 'lucky girls' say they manifest success by simply believing things always work out for them — because, why not?
▼ + stars: | 2023-02-20 | by ( Juliana Kaplan | Rebecca Knight | ) www.businessinsider.com time to read: +8 min

The "lucky girl" technique has been criticized as pseudoscience, wishful thinking, and little more than pop psychology. "If you want to be that lucky girl, you've got to step into her and embody her." She sees being a lucky girl as a "way to have control and hope," she said. "When you believe you're lucky, you follow the cues that come to you, and trust that the universe will do its part." Natasha BadgerFor Badger, "lucky-girl syndrome" is akin to a spiritual practice.

☆ Stakeholder Labs sees an opportunity helping companies convert customers into shareholders. Here's how the fintech backed by a Reddit cofounder plans to do it.
▼ + stars: | 2023-02-16 | by ( Paige Hagy | ) www.businessinsider.com time to read: +5 min

Stakeholder Labs helps businesses identify and engage with retail investors. Stakeholder Labs provides plug-in software that verifies a company's shareholders and measures customer behavior with a goal of driving long-term loyalty. "Not trying to convert that customer into a shareholder is the biggest missed opportunity," Max Goldstein, head of marketing and shareholder experience at Stakeholder Labs, added. Stakeholder Lab's software, called Roundtable, is integrated directly into a company's website or app, allowing customers to self-identify as a shareholder. Stakeholder Labs customers range from small to mid-sized publicly traded companies that tend to be more agile and willing to try new technologies.

☆ I've been 'code-switching' my entire career, but experts say that shouldn't be a workplace norm—here's why
▼ + stars: | 2023-02-16 | by ( Ashton Jackson | ) www.cnbc.com time to read: +7 min

I started working at age 15 and since then, I've had two personas: workplace me and the real me. Here's how code-switching impacts Black professionals, and why experts say it shouldn't be a workplace norm. There's an expectation that you must speak standard English in order to navigate this world, navigate society, get a job, or get into school. "When I think of code-switching, I think of the words 'standard English.' I think of how the English language has basically been oppressed and pushed onto people," Cornell tells CNBC Make It.

☆ Black TikTokers say having millions of followers sometimes isn't enough to make a living. 3 creators describe how they're supporting their content ambitions with side gigs at restaurants, universities
▼ + stars: | 2023-02-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Some Black creators don't think they're being paid their worth by brands. However, there are still some TikTokers with millions of followers who don't earn enough money through content creation alone to support themselves. "Followers don't always translate to dollars, especially for people who look like me," he said. "Black male creators need blue-chip brand partners to advocate for them to further their access and upward mobility." Three Black TikTokers, including Lee Jr., share why they haven't been able to successfully monetize their content and how they're supplementing their income.

☆ 6 ways to attract Gen Z job seekers — and what they value most in companies
▼ + stars: | 2023-02-15 | by ( Alli Hoff Kosik | ) www.businessinsider.com time to read: +7 min

The current hiring market is competitive, but companies can take steps to attract Gen Z job seekers. Gen Z is no different. When looking for job opportunities, Gen Zers — those currently under the age of 26 — will be attentive to things that may not have been prioritized by previous generations. Talent-development expert Chelsea Williams, whose national workforce and development company Reimagine Talent works closely with many Gen Z professionals, shared six things companies need to prioritize in order to stand out to Gen Z job seekers. Connect job applicants with new Gen Z hires as much as you can during the interview and hiring process.

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