New data found Instagram reels is surging ahead of TikTok in countries like the US, Japan, and Spain.
TikTok and Instagram have been competing in short-form video for years.
AdvertisementWhen Meta launched its short-form video feature reels on Instagram in 2020, it faced stiff competition from TikTok for people's attention.
Today, reels seem to be winning the popularity crown among social-media users, two separate studies published in the past month have found.
37% of Instagram users now use reels daily, and 78% engage with it monthly, Morgan Stanley found based on a March survey of around 2,000 US-based consumers over the age of 16.
Persons:
—, Morgan Stanley
Organizations:
Service, Meta, Business
Locations:
TikTok, Japan, Spain