This article is part of a series called "IQ to EQ," which explores the management styles of inspiring business leaders.
The CEO's role here is to be as transparent as possible, and to remind employees that their contributions are valued — in general, but especially right now.
Insider asked a communications consultancy and a Harvard Business School professor how CEOs should craft a message to employees that both inspires and assuages fear.
Remind employees why they come to work every dayPurpose is a powerful way to motivate employees — especially during periods of uncertainty.
"People don't come to work just because they earn a wage," said Sunil Gupta, a professor of business administration at Harvard Business School.