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Search resuls for: "influencers —"


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☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
  + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com   time to read: +13 min
In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing
☆ A top digital-talent exec at WME breaks down the big influencer deals of 2019 and what he's looking for in 2020, from TikTok to touring
  + stars: | 2020-01-14 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +8 min
Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and now looking to build lucrative businesses around their massive audiences. "I think TikTok is super interesting," Jad Dayeh, a partner and the cohead of digital at WME, told Business Insider in a wide-ranging interview. Since the rise of digital media, WME has developed a department for influencers who are popular on platforms like YouTube, Instagram, and now TikTok. Dayeh said WME spent a lot of time last year negotiating these "multimillion-dollar multiyear deals" for the gamers the company represents. WME also focused on securing partnerships between digital talent and major brands.
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