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United States Supreme Court Associate Justice Samuel Alito poses for an official portrait at the East Conference Room of the Supreme Court building on October 7, 2022 in Washington, DC. Supreme Court Justice Samuel Alito sold shares of beer giant Anheuser-Busch InBev as conservatives were ditching the Bud Light brewer over its partnership with a transgender social media influencer . The Supreme Court did not immediately respond to CNBC's request for comment on Alito's transaction report or the timing of his stock activity. In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year. Roth noted that the beer companies in question have no pending business before the Supreme Court that he can think of.
Persons: Samuel Alito, Alito, Bud Light, Busch, influencer Dylan Mulvaney, Mulvaney, , Martha, Ann Alito, Gabe Roth, " Roth, Roth Organizations: East, Anheuser, Busch, Molson Coors, Supreme, Busch InBev, Bud, Modelo, InBev, Coors, Blacks, New York Times, Trump, U.S . Capitol, Times, CNBC, Bud Light Locations: Washington , DC, U.S
LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."
Persons: , Tanner Maddox, Sabrina Oostburg, Connor Printz, Jack Adler, Adler, Oostburg, Printz, Raymond, Belmont Athletics Oostburg, hasn't, Samantha Green, Green, Chase Griffin, Griffin, who's, you've Organizations: Service, LinkedIn, Business, Villanova, Belmont University, Claremont McKenna College, College, Nashville Zoo, Belmont Athletics, Athlete, UCLA
A dermatologist told Business Insider sunscreen is the most important part of her routine. Everyone's skin wrinkles as they age, but genes, UV exposure, and repeated facial expressions can govern how deep they are and how many develop. Many people turn to "antiaging" creams and beauty products to lessen the appearance of wrinkles — in 2023, facial antiaging products made over $1 billion in the US, according to Statista. But because the Food and Drug Administration doesn't evaluate beauty products for effectiveness, there's no guarantee they will reduce wrinkles. This story is available exclusively to Business Insider subscribers.
Persons: TikTokers, , Sarah Palmyra, couldn't Organizations: Service, and Drug Administration, Business
Read previewLast summer ushered in a new normal for hosts on Airbnb and other short-term rental booking websites. Ahead of summer 2024, hosts face pressure to stand out from all the other listings in their areas. Adding additional stress is the increased unpredictability of travelers themselves — hosts say guests are booking trips more last-minute than the advance-planning of years past. With direct bookings, hosts are responsible for collecting the proper paperwork for background checks and payment information, and they don't have the additional insurance offered by the major platforms. Influencers can also help promote direct booking, Burke said.
Persons: , Vrbo, they're, Emily Burke, Rick Kenworthy, he's, Kenworthy, Ryan Villines, Villines, Burke, she'll, she's, they've, who've, Influencers, Tulsans Organizations: Service, Business, Airbnb Locations: Tulsa , Oklahoma, Arizona, Scottsdale, Phoenix, Airbnb, Missouri, Tulsa
The Texas couple were staring down more than $100,000 in debt, much of which they had poured into WiFi Money. Those who give their money to WiFi Money are often encouraged to sign up other people in return for a cut of their profits — and perhaps, one day, a chance to become part of the WiFi Money crew. As the money poured in, WiFi Money gained a patina of mainstream credibility. AdvertisementThrough WiFi Money, Moeller and Frederick had created a virtuous cycle of money and influence. The same month investors took WiFi Money to court over the stores, DBC announced it was closing down.
Persons: Alex Moeller, influencer, Jasmine Sadry, Joey Martin, Martin, Moeller, Chris Frederick, Casa Moeller Martinez, MentorCI, Kim Kardashians, Gary Vee, Uber, Etsy, Farnaz Ghaedipour, Frederick, Jay Gatsby, Scott Fitzgerald's, Brandon Celi, There's, Billy, Chris Casey, There's Todd Cahill, Liz Friesen, Tana Mongeau, Kardashian, , James Ragano, BI Moeller, wouldn't, Kyle McDougal, Sadry, Kyncey, McDougal, hustlers, Kevin O'Leary, Jordan Belfort, Ronaldinho, Glenn Beck, I've, he'd, Daemon, I'm, they'd, It's, Chris Costello, Francis, Ashley, Costello, Gatsby, Casey, Avery Williamson, Victor Bermudez, DBC, They're, Instagram, Rolex Submariner Organizations: WiFi, Lamborghini, McLaren, Fox News, YouTube, Invest, Stanford University, PBS, BI, Social, Yahoo Finance, Business, Times, Piccadilly Circus, Fort, DMs, Kyncey Investments, Amazon, Kyncey, Investors, CNN, Fox Business, Big Tech, Florida Tropics Soccer Club, Royce, WiFi Money, Federal Trade Commission, WifiMoney, IRS, NFL, Dallas, Rolex Locations: Instagram, Mexico, Texas, Dallas, Quito, Ecuador, @amoeller, Florida, pecs, Maryland, Europe, Illinois, Mita, Burj, Fort Worth, dropshipping, Brazilian, New York City, ensconced, Minnesota, Los Angeles, Munich
It's been nearly two years since Ivanka Trump announced she was "done" with Washington politics. Advertisement"It's becoming more of a reality that President Trump could be president again," R. Couri Hay, a society publicist and longtime acquaintance of the Trump family, told Business Insider. My understanding is that privately she's saying she's ready to be first lady again if called." Hay added: "Then why are we so shocked and surprised that Ivanka could, too, feel the call of the siren? "The idea of assuming some sort of role is something I can imagine Ivanka might be thinking about."
Persons: It's, Ivanka Trump, she's, Donald Trump's, Puck, Trump, Couri Hay, Hay, Ivanka, Jared, they'd, it's, Nordstrom, Scarlett Johansson, Alexa Chung, reputational, , Ambani, Kim Kardashian's, Donald Trump, Ivanka's Organizations: Service, Business, Republican, Trump Organization Locations: Washington, Maui
As protests over the war in Gaza unfolded blocks away, last week’s Met Gala was largely devoid of political statements on the red carpet. At least, it is on TikTok, the social media platform that was a sponsor of the Met event. Blockout 2024, also referred to as Operation Blockout or Celebrity Block Party, targets high-profile figures who participants feel are not using their profiles and platforms to speak out about the Israel-Hamas war and wider humanitarian crises. The criticism began on May 6. when Haley Kalil (@haleyybaylee on social media), an influencer who was a host on E! News before the event, posted a TikTok video of herself wearing a lavish 18th-century-style floral gown and headdress with audio from Sofia Coppola’s 2006 film “Marie Antoinette,” in which Kirsten Dunst proclaims, “Let them eat cake!”
Persons: Blockout, Haley Kalil, Sofia Coppola’s, Marie Antoinette, , Kirsten Dunst, Organizations: Sofia Locations: Gaza, Israel
Read previewThe first time he saw a short-form video ad made entirely using AI, Will Sartorius thought it was "mind-boggling." Sartorius is the CEO of the agency SelfMade, which works primarily with direct-to-consumer brands on social advertising. In March, Sartorius came across a viral ad in the style of user-generated content that was made using the AI tool Arcads. AdvertisementPatricia Redulla is a user-generated content creator. This includes sentences that warn against using generative AI for anything from idea generation to scripts to editing.
Persons: , Will Sartorius, Sartorius, Ariel Marie, It’s, , — Beck, ike H, ince, ptions, riel, arie, ould, ake, l, ike, ork, eason, anders, arn Organizations: Service, Business Locations: uman
Read previewTwo-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills. On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickinson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel. For example, a TikTok and Instagram video shows how to make onion rings using Pabst Blue Ribbon beer and Graza's olive oil.
Persons: , Graza, Kendall Dickinson, Andrew Benin, influencers, Dickinson, Harris Teeter, We've Organizations: Service, Graza, Business, Procter, Gamble, Walmart Locations: Benin
AdvertisementSome attribute it to dumb luck, but others think Jimmy "MrBeast" Donaldson has changed content creation forever and set a new standard for what content creators can aspire to. Importantly, he is changing how influencers are viewed by traditional media. Jamie Nudelman, a social media growth expert at the digital marketing consultancy Viral Marketing Stars, told Business Insider that Donaldson has become "more powerful than traditional media." Advertisement"Truthfully, Amazon Prime needs MrBeast more than MrBeast needs Amazon Prime," he said. "Most content creators ride on a trend and then get stuck in it," Nudelman said.
Persons: , Jimmy, MrBeast, Donaldson, MrBeast Donaldson, YouTube's, Jamie Nudelman, Justin Bieber, Liza Koshy, Bo Burnham, Rachel Pedersen, James Charles, Shane Dawson, Jaclyn Hill, Nudelman, It's, influencers, Pedersen, Liz Germain, Germain, Donaldson obsesses, it's, he's Organizations: Service, Business, Amazon Prime, Amazon, Jeffree, Super Locations: tatters
The portal between New York City and Dublin — a giant video installation livestreaming between the two locations — has been shut down due to bad behavior. In fact, we should have portals all over the country, all over the world — connecting two random places. Currently, there's a portal between cities in Lithuania and Poland, but let's dream even bigger. Related storiesBut the portal is a case of technology that's just pure joy. The situation is what makes it different — video chatting technology is usually personal, used at home or in your office conference room.
Persons: It's, Yorkers, OnlyFans influencer, Ava Louise, Addison Rae's, Antonio Brown, Ye, Jeffree Starr, Phil Organizations: Service, Dublin, Business, Google Locations: New York City, Miami, Tokyo, Florence, Dubai, Delhi, Stockholm, Lithuania, Poland, Dublin, NYC, Covid
Peloton isn't going under imminently, but let's be real here: No fitness fad lasts forever. While there was a lot that went wrong, the long and short of it is that Peloton failed to read the room on its pandemic popularity. "It's not that Peloton isn't a good business model; it's that it simply isn't a mass product but more of a niche, luxe one," she said. Investors have soured on the company, and Peloton's once $50 billion market cap has fallen to under $2 billion. It also has to contend with the gym, which has all sorts of classes and fitness equipment that let people mix things up, including, in many cases, Pelotons or other connected-fitness devices.
Persons: I've, Tae, monthslong, Rina Raphael, Simeon Siegel, It's, That's, Siegel, Paul Golding, it's, Golding, there's, Raphael, Natalia Mehlman Petrzela, Emily Stewart Organizations: Private, BMO Capital Markets, Macquarie Capital, Google, YouTube, New School, Facebook, Business Locations: COVID, unsubscribing, Barre, America
Bitcoin is likely to remain rangebound and trade along with macro data points, until we see a clearer path for rate cut." Bitcoin jumped with stocks on Wednesday after the April consumer price index showed inflation eased from the previous month. The consumer price index, a broad measure of how much goods and services cost at the cash register, increased 0.3% from March, the Labor Department's Bureau of Labor Statistics reported Wednesday. Earlier this week, bitcoin also sat out a two-day revival of the meme stock craze. With Wednesday's gain, bitcoin is now up 7% for the week — its best week since March 29 — and on pace to break a six-week slide.
Persons: Owen Lau, Oppenheimer, bitcoin, Bitcoin, Dow Jones, Leena ElDeeb, ElDeeb, Jeff Cox, Nick Wells Organizations: CNBC, Metrics, Labor Department's Bureau of Labor Statistics, Investors
A lot of parents think they don't need to talk to their kids about porn, but as an adult filmmaker, I never had that option. Talking to children about porn isn't just important for parents in the adult entertainment industry, though. We can't assume our kids have not seen porn. That's why I created the nonprofit The Porn Conversation to give families tools to help them talk with kids about porn literacy. Pointing out the things we see and questioning them helps children build the skills they'll need to understand porn.
Persons: , Erika Lust, I've, what's, they're, it's Organizations: Service, Lust, Business
CNN —There’s a new arrival on the list of the most popular baby names in the US. Officials also pointed out that pop culture is having an impact on the list of baby names that are rising in popularity the fastest. In a news release Friday, the Social Security Administration credited a social media influencer for inspiring the trend. Influencer Kaeli Mae, shown here attending New York Fashion Week in February, says she was surprised to learn of her name's rising popularity. Curtis Bonds/NetflixKihm traces the name’s rising popularity back even earlier, to 2015, when NFL player Cam Newton named his son Chosen.
Persons: CNN —, Mateo, Benjamin, “ Mateo, , Sophie Kihm, Kihm, Liam, Olivia, , it’s, Kaeli, Kaeli McEwen, Kaeli Mae, Influencer Kaeli Mae, Manny Carabel, McEwen, Nameberry, Alitzel, Chozen, Cobra Kai, Yuji Okumoto, Kai, Curtis Bonds, Cam Newton, Barbie, Ken Organizations: CNN, Social Security Administration, Social Security, New York, US Social Security Administration, Netflix, NFL Locations: United States
But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.
Persons: , SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank
This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.
Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment
Read previewThe expansion of legal gambling in the US has kickstarted the growth of gambling influencers who play and promote sports betting, slots, and other casino games online. On Wednesday at the SBC North America Summit in New Jersey, the three gambling influencers broke down how they make money from their content and the challenges of promoting gambling online. AdvertisementUnlike some other content niches, restrictions on gambling content can limit the ways influencers earn and how much they can make. Platforms like YouTube and Twitch restrict gambling on certain sites, while others, including Instagram and TikTok, limit how gambling content is distributed. The pros and cons of affiliate deals for gambling influencersDuffy said he likes doing affiliate deals because he can be a positive influence in the industry.
Persons: , Josh Duffy, Kelly Koffler, Jon Della Terza, influencers, Duffy, influencers Duffy, Koffler Organizations: Service, YouTube, Business, SBC North America Summit Locations: New Jersey
YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.
Persons: MrBeast, , Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas,
Read previewInfluencer Victoria Paris unboxed a shining new Gucci bag in a TikTok video on April 1. Nearly a month later, on April 30, she shared a video of herself throwing that same designer bag against wooden stairs. one person commented on a reposted clip of Paris throwing her bag. @andiwashington_ Charms on bags love love love ❤️ accessorize my vintage bag with me ♬ original sound - Andi Washington 🐬💗✨Then there's Mary-Kate and Ashley Olsen. AdvertisementTikTokers recently noticed that Hermès bags carried by the famous twins are far from pristine.
Persons: , Olsen, Jane Birkining, Jackie, TikTokers, Paris, I'm, Jane Birkin, Birkin, Jean, Louis Dumas, Jun Sato, Gucci, Andi Washington 🐬💗 Organizations: Service, Paris, Business Locations: Paris
A military unit called "Bars Kaskad" is recruiting Russia's elite, the UK Ministry of Defence said. It likely allows recruits to "sidestep" usual service requirements "with guaranteed safety," said the MoD. AdvertisementA special Russian military unit is recruiting Russian elites, the UK Ministry of Defence (MoD) said in a post on X, formerly Twitter. The unit is primarily involved in unmanned aerial vehicle (UAV) operations far from the front lines in Ukraine, likely allowing Russian VIPs to "sidestep usual military service requirements with guaranteed safety," the MoD said. AdvertisementAlexei Blinovsky was pictured serving with Bars Kaskad on April 16, per the MoD.
Persons: , SERGEI SUPINSKY, Ruslan Leviev, Russian, Yelena Blinovskaya, Alexei Blinovsky, Vladimir Putin's Organizations: UK Ministry of Defence, MoD, Service, Russian, Russian State Duma, Putin United Russia Party, Getty Images, Conflict Intelligence Team, Guardian Locations: Ukraine, Russian, AFP, Kaskad
Allyson BiasThe key to happiness: dopamine dressingBarnthouse didn't create the concept of dopamine dressing, but she lives by it. "Every day when I get ready, I'm really excited for my coffee, and I'm really excited to get dopamine dressed," she told BI. AdvertisementPut simply, the mom of two says dopamine dressing ultimately means you "dress better to feel better." In Barnthouse's case, dopamine dressing looks like tulle tops, platform heels, sparkling skirts, and countless jewel-toned gems across her hands, ears, and neck. "Dopamine dressing is really about dressing in a way that makes you feel good.
Persons: , it's, Hannah Barnthouse, Allyson Bias, Carolyn Mair, Mair, Elton John, Barnthouse, Allyson, Hailey Bieber, I've Organizations: Service, Business Locations: Oklahoma
Mumbai, India CNN —As Indians head to the polls in a massive ongoing nationwide election, much attention has focused on the country’s explosive growth under Prime Minister Narendra Modi’s leadership. There is expected to be 740 million active smartphone users in India by 2030, according to EY India. “I wanted to make similar shoes that were printed with ‘Made in India,’” Shah says. After four years of trial and error, Shah Shoes was born. Some 17 years on, Shah Shoes has helped support his family back in Bihar, including six siblings.
Persons: Narendra Modi’s, — Modi, Javed Khatri, Noemi Cassanelli, he’d, Khatri, , , , , Apoorva Mukhija, , Instagram, Mukhija, ” Mukhija, That’s, she’s, she’d, Jameel Shah, CNN Jameel Shah, Shah, wasn’t, CNN Shah, Kylie Minogue, ” Shah, , ’ ” Shah, Shah Shoes, Priyanka Chopra, Katrina Kaif, He’s, Modi’s Organizations: India CNN, Bharatiya Janata Party, BJP, CNN, EY, World Bank, Facebook Locations: Mumbai, India, , Bangalore, Silicon, , EY India, Dubai, London, California, , Delhi, Bihar, India’s, Dharavi, Australian
A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.
Persons: Organizations: Service, Millennial Media, Business, Vibe
A TikTok went viral showing a woman on a Southwest Airlines plane lying in the overhead locker. It's not the first time this has happened, a flight attendant was spotted lying in an overhead locker in 2019. AdvertisementA TikTok video recently went viral showing a woman lying in the overhead locker of a Southwest Airlines plane, leaving passengers baffled. He said that the overhead locker directly above your seat doesn't belong to you. Overhead locker space is a hot-button issue for passengers, so it's probably wise to avoid using it as a seat, too.
Persons: It's, , Veronica Lloyd, Lloyd, it's Organizations: Southwest Airlines, Service, The New York, Daily, ABC News, Business, Fox News Locations: TikTok, Albuquerque, Phoenix
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