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Search resuls for: "Yaccarino's"


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☆ Elon Musk's pick for Twitter CEO may be the win he needs
  + stars: | 2023-05-12 | by ( Madeline Berg | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Elon Musk announced today that Linda Yaccarino would be the next Twitter CEO. With its revenue falling and its reputation falling faster, she may be the win Musk needs. Elon musk needs a win. The ad sales team generated more than $100 billion in ad revenue during her 12-year tenure, according to the company. That advertising revenue is just what Musk needs right now.
☆ NBCUniversal is in an ads crisis over Linda Yaccarino's new Twitter gig
  + stars: | 2023-05-12 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
The departure of ads chief Linda Yaccarino to Twitter has thrown NBCU into chaos. The exit comes on the heels of the departure of NBCU CEO Jeff Shell after sexual harassment allegations. One advertising executive who works closely with NBCUniversal described the situation inside the company as a "Cuban missile crisis." NBCU does have a deep bench of ad executive talent that's highly regarded in the ad industry. Although Yaccarino's departure from NBCUniversal to Twitter was a surprise, she had been close with the company and its billionaire owner.
☆ The latest sign Linda Yaccarino could be Elon Musk's choice for Twitter CEO? She just resigned from NBCUniversal.
  + stars: | 2023-05-12 | by ( Sindhu Sundar | Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Yaccarino is reportedly Elon Musk's likely candidate to replace him as Twitter's CEO. Linda Yaccarino is leaving NBCUniversal on the heels of reports that she's the likely contender to replace Elon Musk as Twitter's CEO. She was a key contributor to NBCU's push into streaming TV, with the rollout of the ad-supported version of streaming service Peacock in 2020. Under Yaccarino, NBCUniversal has offered to let advertisers buy ads using non-Nielsen ratings from competitors like VideoAmp and iSpot.tv. Mark Marshall, another longtime NBCUniversal ad exec and formally president of ad sales and client partnerships, will take over Yaccarino's role on an interim basis, NBCUniversal said.
☆ Linda Yaccarino, head of advertising at NBCU, is in talks to be Twitter's next CEO: WSJ
  + stars: | 2023-05-12 | by ( Erin Snodgrass | ) www.businessinsider.com   time to read: +2 min
NBCU's Linda Yaccarino is in talks to be Twitter's next CEO, according to The Wall Street Journal. Elon Musk announced Thursday that he had hired a new head of the social media platform. Musk tweeted this week. Linda Yaccarino, head of advertising at NBCUniversal, is in talks to be Twitter's next CEO, according to The Wall Street Journal. Yaccarino currently serves as chairman of global advertising and partnerships at NBCU, where she has been for more than 10 years.
☆ Some of Elon Musk's fans are furious newly appointed Twitter CEO Linda Yaccarino chairs a World Economic Forum committee
  + stars: | 2023-05-12 | by ( Aaron Mcdade | ) www.businessinsider.com   time to read: +4 min
Elon Musk announced the hire of Linda Yaccarino as the new CEO of Twitter Friday. Some conservatives are upset over her ties to the World Economic Forum, where she chairs a committee. Liberal Twitter users have pointed out that she follows and likes tweets from prominent conservatives. Some high-profile Twitter conservatives like "Catturd" also chimed in on Friday, taking issue with Yaccarino and claiming she is "deeply infected with the woke mind virus." Left-leaning Twitter users pointed out a list of conservative accounts Yaccarino follows and likes tweets, from including Catturd, Florida Gov.
☆ Fmr. NBCU Head of Advertising slated to be Twitter's next CEO, leaves role at NBCU
  + stars: | 2023-05-12 | by ( ) www.cnbc.com   time to read: 1 min
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFmr. NBCU Head of Advertising slated to be Twitter's next CEO, leaves role at NBCUKara Swisher, New York Magazine editor-at-large, joins 'Last Call' to discuss Linda Yaccarino's hiring as Twitter's next CEO and her departure from NBCU.
☆ The career rise of Twitter's new CEO Linda Yaccarino, an advertising titan who once tried to convince Elon Musk to stop tweeting after 3 a.m.
  + stars: | 2023-05-12 | by ( Grace Kay | ) www.businessinsider.com   time to read: +1 min
Yaccarino was also involved with the World Economic Forum — an event Musk has been critical of in the past. Andrew Kelly/Reuters / Zheng Huansong/Xinhua via Getty ImagesYaccarino's LinkedIn profile says she has been the executive chair on WEF's taskforce on the future of work since 2019. Earlier this year, Musk took at dig at the event in Davos and called it "boring af." At the time, he said he was invited to the event but chose to skip it. "WEF is increasingly becoming an unelected world government that the people never asked for and don't want," Musk tweeted in January.
☆ Musk nabs ex-NBCUniversal ad chief Yaccarino as new Twitter CEO
  + stars: | 2023-05-12 | by ( Dawn Chmielewski Sheila Dang | Dawn Chmielewski | Sheila Dang | ) www.reuters.com   time to read: +4 min
May 12 (Reuters) - Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter's new CEO, as the company tries to reverse a plunge in ad revenue. "I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Last month, NBC parent Comcast said NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation. Musk, the CEO of electric-vehicle maker Tesla Inc (TSLA.O), completed his purchase of Twitter in October for $44 billion. On Thursday, Musk tweeted that he had found a CEO without identifying Yaccarino.
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