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☆ TikTok lures luxury-bag buyers to its Shop platform as it partners with Entrupy to authenticate purses
▼ + stars: | 2023-10-18 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok is working with Entrupy, a maker of product-authentication technology, to offer handbag-authentication services on its new e-commerce platform, TikTok Shop , Entrupy announced Wednesday. The partnership reflects a growing effort to build trust in TikTok Shop as the social-media company looks to establish itself as a shopping destination. It expanded to TikTok Shop in response to a growing demand for its services on the platform. TikTok and Entrupy have worked together since TikTok Shop launched in beta earlier this year. Resellers must use a third-party authentication service — either Entrupy or Real Authentication — to resell luxury handbags on TikTok Shop, according to the policies.

Persons: TikTok, Entrupy, Chanel, Prada, Vidyuth Srinivasan, Srinivasan, it's Organizations: Burberry, TikTok, eBay Locations: Entrupy, mstone@insider.com

☆ The CEO of $800 million startup SuperOrdinary explains why he's betting on live shopping and creators as it raises new funding to expand
▼ + stars: | 2023-10-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there. Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough. "SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said. The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer. "We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.

Persons: SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare Organizations: Intelligence, Bizrate, Brands Locations: Shanghai, Los Angeles, Indonesia

☆ How TikTok's obsession with pickle-jar sweatshirts has been 'absolutely life-changing' for one seller
▼ + stars: | 2023-10-11 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

One merchant, Jessica Slone, has sold over 43,000 sweatshirts through TikTok Shop. AdvertisementAdvertisementOne seller, Jessica Slone, founder of Bad Addiction Boutique, has sold over 43,000 pickle-jar sweatshirts at $44 a pop through TikTok Shop. The company released a Halloween version of the pickle-jar sweatshirt ahead of the holiday. "TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey," she said. Read more about how TikTok Shop virality is impacting sellers

Persons: TikTok, Jessica Slone, Slone, —, Anker, Slone isn't, It's, Wickles Pickles, Dill Organizations: TikTok, Service, Facebook, Shop, Slone Locations: McClure's, Mt . Olive

☆ Leaked TikTok campaign brief for Black Friday shows it plans to pump live shopping and reward sellers up to $1,500
▼ + stars: | 2023-10-09 | by ( Dan Whateley | Madeline Stone | ) www.businessinsider.com time to read: +4 min

One source familiar with TikTok Shop's strategy said the company typically recommends at least two hours for a successful shopping stream. A TikTok Shop exec in the UK told Insider in May that the company expects its e-commerce business to shift toward live shopping over time. The 100 top performing videos in each category will earn sellers some amount of credits to promote their shoppable content in-app. The top five posts in terms of order quantity will earn sellers $200 in promote coupons, for example. Similar offerings are available for sellers during TikTok Shop's Black Friday and Cyber Monday push.

Persons: TikTok, Sellers, it's, influencers, Etsy Organizations: TikTok, UK, Insider, Bloomberg, Black Locations: China

The pickle-wardrobe mania is emblematic of what sets TikTok Shop apart from e-commerce competitors like Shopify and Amazon. Just like TikTok's non-shopping content, TikTok Shop is built around viral videos, be it a surge in viewer interest in pickle-jar sweatshirts or a mad rush to buy freeze-dried Skittles . For UK sellers, chasing virality still seems to be the defining characteristic of the TikTok Shop experience. Jessica Slone runs TikTok shop Bad Addiction Boutique, which has sold tens of thousands of pickle-jar sweatshirts. "TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey.

Persons: TikTok, Dill, Frank Bloomer, Ashley Martinez, Michael Herling, I'm, it's, Herling, Jessica Slone, Slone, TikTok's, Lindzi Shanks, Shanks, TikTok doesn't, Virality, Laura Ritchey, Sellers, Julia Cote, hadn't, influencers, they'd, Ben Muir, virality, Hira Tariq, who's, Candy, there'll, It's, Boutique's Slone Organizations: US, TikTok Shop, Shipping Locations: Grillo's, West Texas

JAKARTA, Indonesia (AP) — TikTok said it will halt its online retail operation in Indonesia on Wednesday to comply with the country’s decision to ban e-commerce transactions on social media platforms — a big blow to the video platform's fastest-growing market. The Chinese-owned video sharing app said in a statement it will stop facilitating e-commerce sales in TikTok Shop Indonesia by 5 p.m. Wednesday. “Our priority is to remain compliant with local laws and regulations,” said the statement released Tuesday on its website. Political Cartoons View All 1196 ImagesA week before the ban was announced, Southeast Asia’s largest wholesale market, Tanah Abang, came under inspection. But the company said it will respect the regulations and “will take a constructive path forward."

Persons: — TikTok, ”, Zulkifli Hasan, Sellers, TikTok, China’s ByteDance Organizations: Indonesia’s Trade, Trade Ministry, Cooperatives, Enterprises, TikTok Locations: JAKARTA, Indonesia, Indonesian, Shop, Abang, Jakarta, TikTok Indonesia, Asia, Beijing, United States, Britain, New Zealand

☆ TikTok halts e-commerce service in Indonesia following ban
▼ + stars: | 2023-10-04 | by ( Sheila Chiang | ) www.cnbc.com time to read: 1 min

TikTok Indonesia said it will end transactions on its e-commerce marketplace by Thursday, in order to comply with new local regulations. The announcement comes after the Indonesian ministry of trade last week set a one-week deadline for TikTok to become a standalone app, without any e-commerce feature, or risk being shut down. "Our priority is to remain compliant with local laws and regulations," said TikTok in a statement on Tuesday. "As such, we will no longer facilitate e-commerce transactions in TikTok Shop Indonesia by 17:00 GMT+7, October 4, and will continue to cooperate with the relevant authorities on the path forward," it said. He said the influx of such platforms has contributed to a sales decline for domestic businesses by flooding the market with foreign imports.

Persons: Joko Widodo Organizations: TikTok Locations: TikTok Indonesia, Indonesian, TikTok Shop Indonesia

☆ TikTok's Southeast Asia ambitions to take a major hit with Indonesia ban
▼ + stars: | 2023-09-29 | by ( Sheila Chiang | ) www.cnbc.com time to read: +5 min

Aditya Aji | Afp | Getty ImagesTikTok's Southeast Asian ambitions will take a major hit after Indonesia bans shopping transactions on social media apps, analysts told CNBC. Indonesia has banned e-commerce transactions on social media platforms such as TikTok Shop and Facebook . Even if it can secure a separate license to operate, operating as a standalone app may still be challenging. "Even if it can secure a separate license to operate, operating as a standalone app may still be challenging," said Mittal. New social media rulesOn Saturday, Indonesia's President Joko Widodo called for social media regulations, saying such platforms impact micro-, small- and medium-sized companies and the economy.

Persons: Aditya Aji, Jonathan Woo, Sachin, Sachin Mittal, TikTok, Mittal, Joko Widodo Organizations: Facebook, Afp, Getty, CNBC, Phillip Securities Research, Sachin Mittal DBS Bank, U.S, DBS Bank, BMI, Momentum Works Locations: Bogor, West Java, Indonesia, Jakarta, China, Southeast Asia, U.S, Singapore, Montana, India

☆ Indonesia spoils TikTok’s Southeast Asia party
▼ + stars: | 2023-09-28 | by ( Anshuman Daga | ) www.reuters.com time to read: +4 min

Sandy Saputra, 19, who is one of TikTok's biggest Indonesian stars, uses his smartphone to record a video using the app in Jakarta, Indonesia, July 24, 2020. REUTERS/Willy Kurniawan - RC2PMI9KGQ5Q Acquire Licensing RightsSINGAPORE, Sept 28 (Reuters Breakingviews) - June must now feel like an alternate reality to TikTok CEO Shou Zi Chew. On Wednesday, though, President Joko Widodo’s administration banned e-commerce transactions on social media platforms. Indonesia is key to TikTok’s hopes of growing its e-commerce sales in Southeast Asia. CONTEXT NEWSIndonesian authorities on Wednesday announced new regulations that bar social media companies from conducting direct e-commerce sales on their platforms.

Persons: Sandy Saputra, Willy Kurniawan, Shou Zi Chew, Joko, Zulkifli Hasan, TikTok, “, GoTo, Antony Currie, Katrina Hamlin Organizations: REUTERS, Rights, Reuters, Trade, HK, Wednesday, Thomson Locations: Indonesian, Jakarta, Indonesia, Rights SINGAPORE, Southeast Asia, Singapore

☆ TikTok Shop is offering hemp-derived THC syrup, sex toys, and other banned goods to users as the platform struggles with enforcement
▼ + stars: | 2023-09-27 | by ( Dan Whateley | Madeline Stone | ) www.businessinsider.com time to read: +5 min

TikTok is in an all-out blitz to make its e-commerce marketplace Shop take off. But as it races to drive up sales, it's letting prohibited products slip through the cracks. TikTok Shop has over 200,000 sellers, according to the company, which has been a challenge as it tries to keep out banned goods at scale. TikTok isn't alone in failing to keep its e-commerce marketplace cleanTikTok isn't the only e-commerce player to struggle with marketplace quality. It's early days for TikTok Shop in the US, and the company is still finding its footing.

Persons: TikTok, TikTok isn't, Etsy, it's, Madeline Stone, Dan Whateley Organizations: TikTok Locations: mstone@insider.com, dwhateley@insider.com

☆ Indonesia bans e-commerce transactions on social media in major blow to TikTok
▼ + stars: | 2023-09-27 | by ( ) edition.cnn.com time to read: +3 min

Jakarta Reuters —Indonesia has banned e-commerce transactions on social media platforms, the trade minister said on Wednesday, in a blow to short video app TikTok, which is doubling down on Southeast Asia’s biggest economy to boost its e-commerce business. TikTok, owned by China’s ByteDance, has 125 million active monthly users in Indonesia and has been looking to translate the large user base into a major e-commerce revenue source. He warned of letting social media become an e-commerce platform, shop and bank all at the same time. Indonesia Deputy Trade Minister Jerry Sambuaga earlier this month named TikTok’s live streaming features as an example of people selling goods on social media. E-commerce transactions in Indonesia amounted to nearly $52 billion last year and of that, 5% took place on TikTok, according to data from consultancy Momentum Works.

Persons: TikTok, China’s ByteDance, “, Zulkifli Hasan, Zulkifli, Jerry Sambuaga, Sea’s Shopee, Fahmi, ” Organizations: Jakarta Reuters —, Indonesia Trade, Wednesday, Reuters, Indonesia Deputy Trade, Research, BMI, Momentum Works Locations: Jakarta, Jakarta Reuters — Indonesia, Southeast Asia, Indonesia, Shop, TikTok, Europe, United States

[1/4] Bening Widayati, 40, sells clothes live on a social media platform inside her stall at the International Trade Center (ITC) mall in Jakarta, Indonesia, September 27, 2023. The government said the move, which takes effect immediately, is aimed at protecting offline merchants and marketplaces, adding that predatory pricing on social media platforms is threatening small and medium-sized enterprises. The move comes just three months after TikTok pledged to invest billion of dollars in Southeast Asia, mainly in Indonesia, over the next few years in a major push to build its e-commerce platform TikTok Shop. He warned of letting social media become an e-commerce platform, shop, and bank all at the same time. Indonesia Deputy Trade Minister Jerry Sambuaga earlier this month named TikTok's live streaming features as an example of people selling goods on social media.

Persons: Widayati, Willy Kurniawan, TikTok, China's ByteDance, Zulkifli Hasan, Zulkifli, Jerry Sambuaga, Fahmi, Edri, Dewi Kurniawati, Stefanno Sulaiman, Fransiska Nangoy, Stanley Widianto, Johan Purnomo, Kanupriya Kapoor, Alexandra Hudson, Miyoung Kim, Mark Porter Organizations: International Trade Center, REUTERS, Indonesia Trade, Wednesday, Reuters, Indonesia Deputy Trade, Research, BMI, HK, Lazada, Momentum Works, Thomson Locations: Jakarta, Indonesia, Southeast Asia, JAKARTA, Shop, TikTok, Europe, United States

☆ China's e-commerce discount race to the bottom puts incumbents under pressure
▼ + stars: | 2023-09-26 | by ( Casey Hall | Thomson Reuters | Casey Has Reported On China'S Consumer Culture Her Base In Shanghai For More Than A Decade | ) www.reuters.com time to read: +6 min

REUTERS/Florence Lo/Illustration/File Photo Acquire Licensing RightsSHANGHAI, Sept 26 (Reuters) - Discount e-commerce is set to dominate globally during the critical upcoming holiday shopping season in the West and Singles’ Day in China, analysts said. Platforms in China, the world’s largest e-commerce market, have recently described a “value-for-money battle” stoked by economic insecurity and a slower-than-expected retail recovery following the lifting of COVID-19 curbs late last year. “There was a clear vacuum for the discount retailer online experience ... Across the world, executives are now focusing on price pressures as discount online retailers gain increasing market share. In the West, the inflation driven consumer wants something cheaper because they're going through a moment of financial insecurity,” Ho said.

Persons: Florence Lo, ”, thrall, Sharon Gai, ” Humphrey Ho, Rui Ma, Trudy Dai, Alibaba, ” Ho, Casey Hall, Vanessa O'Connell, Aurora Ellis Organizations: PDD Holdings, REUTERS, Rights, West, Deal, Hylink, Amazon ., Tmall, Thomson Locations: China, Southeast Asia, North America, Europe, United States, Douyin, Canada, Australia, America, U.S, Amazon, Amazon . Indonesia

☆ TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
▼ + stars: | 2023-09-25 | by ( Jasmine Enberg | ) www.businessinsider.com time to read: +5 min

TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. After months of testing, TikTok this month launched TikTok Shop, an in-app commerce solution including shoppable short and live videos, checkout, TikTok Shop ads, fulfillment, and a marketplace accessible through a separate Shop tab. It has a roadmap and deep resources in parent company ByteDance, which can afford the $500 million loss TikTok Shop is expected to face this year. TikTok's commerce business will be driven by trends and FOMO, packaged up and delivered to users by creators.

Persons: TikTok, Jasmine Enberg Organizations: Intelligence, Google, Media, Meta, YouTube, Shop, Amazon Prime

☆ A candy-store owner explains how he's made over $2.5 million in sales from TikTok Shop
▼ + stars: | 2023-09-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

The @sosweetshopuk account had 800,000 followers by March 2022, when Robinson began using TikTok Shop, the platform's shopping feature that allows in-app purchases. He soon established a relationship with the TikTok Shop team, who have been helping him navigate the platform and boost sales. Robinson says the lifetime sales of SoSweet products on TikTok Shop are over $2.5 million (£2 million). On the right, a screenshot of what SoSweet's TikTok Shop page looks like. Maryam Malik/SoSweet/TikTokTo spread the firsthand knowledge he's gained, Robinson recently started his own TikTok Shop Partner agency, to consult for small businesses on how to get started on TikTok Shop and how to use it for sales.

Persons: George Robinson, SoSweet, Robinson, Gavin, Stacey, George Robinson Virality, TikTok, Sellers, —, Maryam Malik, he's Organizations: Facebook, Bloomberg, SoSweet, Merchants Locations: Devon, England, Newquay , Cornwall, TikTok

☆ TikTok Shop-ocalypse hits food sellers as the platform cracks down on homemade goods like freeze-dried candy
▼ + stars: | 2023-09-18 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

TikTok added new language to its product policies earlier this month for its recently launched e-commerce platform TikTok Shop, boxing out merchants who sell homemade food items like candy. Linares garnered over 1,400 sales through TikTok Shop in the last month, per documentation viewed by Insider. Freeze-dried candies have become a massive category and a big business on TikTok Shop. Users have already purchased thousands of freeze-dried products through TikTok Shop, per sales tallies visible to users in the app. 'TikTok Shop can really giveth and they can really taketh away'This isn't the first time Wilkerson's store has been dinged by TikTok Shop.

Persons: TikTok, Chrystian Linares, Linares, reselling Skittles, that's, Influencers, Nathan Wilkerson, Wilkerson, influencers Organizations: TikTok Locations: Florida, Orlando, Tallahassee, Linares, Jolly, Portland , Oregon, China

☆ TikTok's new app store signals its goal to be an e-commerce platform that relies less on established players like Shopify
▼ + stars: | 2023-09-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok Shop, the social media app's e-commerce platform, officially came out of beta in the US on Tuesday. TikTok Shop is meant to be an end-to-end shopping destination, with in-feed and live video shopping, a dedicated shop tab in the TikTok app, an affiliate marketing program, and in-app checkout. TikTok's app store filters apps according to a seller's current e-commerce platform, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and Amazon. Being on TikTok's app store also helps third-party software providers get discovered by sellers who might want to use their products. "We love an app store because the app store is saying: this is a trustworthy provider," Hallock said.

Persons: TikTok, Rick Watson, Watson, Anne Hallock, Hallock Organizations: Shop, RMW Commerce Consulting, Partners, TikTok Locations: Salesforce

☆ TikTok Popularizes Products. Can It Sell Them, Too?
▼ + stars: | 2023-09-12 | by ( Sapna Maheshwari | More About Sapna Maheshwari | ) www.nytimes.com time to read: +1 min

TikTok has cemented itself as an essential advertising venue for brands aiming to reach its young users. But at the party, the marketers were abuzz about TikTok’s efforts to sell products from the app itself. The reason: After nearly a year of testing, speculation and some internal upheaval, TikTok this week is rolling out TikTok Shop for all users in the United States. Both enable users to buy products in a few clicks without leaving the app. But it is a venture that other popular social platforms, including Instagram, have not succeeded with in the United States.

Persons: TikTok, Gucci Organizations: New York Locations: New, United States

Currently, TikTok spokesperson Laura Perez said more than 200,000 sellers have registered for TikTok Shop. ByteDance, the Beijing company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. “No social app has really been able to master e-commerce in the U.S.,” said Jasmine Enberg, a social media analyst at Insider Intelligence. Critics have levied accusations that the social media giant could be a tool for China’s government to surveil Americans. The company said TikTok shop will offer a secure checkout process and that all of its U.S. user data is stored and managed by servers maintained by the software giant Oracle.

Persons: —, TikTok, Laura Perez, TikTok’s, Perez, hasn't, “, ”, Jasmine Enberg, “ TikTok, Enberg, OtterBox Organizations: TikTok, Meta, Intelligence, Insider Intelligence, Amazon, U.S, Oracle Locations: U.S, Beijing, Asia, China

☆ TikTok Shop is now open for business
▼ + stars: | 2023-09-12 | by ( Jennifer Korn | ) edition.cnn.com time to read: +4 min

New York CNN —TikTok is officially kicking off its US e-commerce efforts with the launch of TikTok Shop. TikTok Shop allows users to find and directly purchase products used in live videos, tagged in content shown on their algorithm-driven For You page, pinned on brand profiles or marketed in a new “Shop” tab. TikTok Shop features unveiled by the company on Tuesday. TikTok Shop is already available throughout parts of Asia and the United Kingdom. TikTok Shop, as launched Tuesday, has been in testing since November.

Persons: New York CNN — TikTok, TikTok, Instagram, Alibaba’s Organizations: New, New York CNN, Bloomberg, Meta, Facebook, YouTube, Shopify, Amazon, Reuters, Momentum Works, Shopee’s, Works Locations: New York, United States, ”, Asia, United Kingdom, Southeast Asia, Sea’s, Indonesia, States, Europe, China

☆ Indonesia to ban goods transactions on social media - deputy minister
▼ + stars: | 2023-09-12 | by ( ) www.reuters.com time to read: +2 min

JAKARTA, Sept 12 (Reuters) - Indonesia is planning to ban goods transactions on social media under new trade regulations, the deputy trade minister told a parliamentary hearing on Tuesday. Ministers have repeatedly said that e-commerce sellers using predatory pricing on social media platforms were threatening offline markets in Southeast Asia's biggest economy. Current trade regulations do not specifically cover direct transactions on social media. "Social media and social commerce cannot be combined," Jerry Sambuaga, deputy minister of trade, told the parliament, using the example of sellers using "live" features on the short video platform TikTok to sell goods. "Revisions to the trade regulations that are currently under way will firmly and explicitly ban this," Sambuaga said.

Persons: Jerry Sambuaga, Sambuaga, TikTok, Indonesia's, Dewi Kurniawati, Stefanno Sulaiman, Alex Richardson Organizations: Reuters, Facebook, Momentum, Google, Temasek Holdings, Bain & Company, Thomson Locations: JAKARTA, Indonesia, Asia's, TikTok

☆ TikTok is killing its Shopify storefront integration as it moves to control all aspects of in-app e-commerce
▼ + stars: | 2023-08-22 | by ( Dan Whateley | Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok is shutting down its Shopify-integrated "storefronts" feature next month as it looks to control all aspects of in-app shopping and drive sellers to use its e-commerce platform, TikTok Shop. The tool let Shopify sellers sync product catalogs to TikTok where users could click on linked items to purchase them on Shopify. Purchases that happen on TikTok Shop aren't redirected to third-party platforms like Shopify, which means TikTok will have primary visibility into all aspects of the customer journey. Since TikTok Shop does not currently integrate with Shopify, Shopify could miss out on revenue if its merchants choose to set up shop with TikTok and direct sales there instead of their main Shopify store. However, Rick Watson, the CEO and founder of RMW Commerce Consulting, doesn't consider TikTok Shop too much of a threat to Shopify.

Persons: TikTok, Kylie Cosmetics, it's, It's, ByteDance, Shopify, influencers, Rick Watson, doesn't, Watson Organizations: Manly Bands, RMW Commerce Locations: China

☆ Sea pivoted to growth over profits as it faced rising competition from TikTok, Lazada, analysts say
▼ + stars: | 2023-08-18 | by ( Sheila Chiang | ) www.cnbc.com time to read: +4 min

But analysts said the pivot is a move to defend market share. Defending your market share is the right strategy in e-commerce. CEO Shou Zi Chew said in June that TikTok would invest billions of dollars in Southeast Asia over the next few years to gain market share. Sea's decision to accelerate ecommerce investments in growth is likely to materially weigh on its earnings and share price in the near-term. "Sea's decision to accelerate ecommerce investments in growth is likely to materially weigh on its earnings and share price in the near-term," said JPMorgan.

Persons: Forrest Li, GoTo, Sachin Mittal, Woo, Li, JPMorgan, Jonathan Woo, Shou Zi Chew, TikTok, Alibaba's Lazada, Sea's Shopee, Lazada's GMV Organizations: Sea Ltd, Bloomberg, Getty, Local, DBS Bank, Phillip Securities Research, JPMorgan, Momentum Works Locations: Singapore, Lazada, Southeast Asia

☆ How to sell on TikTok Shop
▼ + stars: | 2023-08-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

TikTok is investing heavily into e-commerce with its TikTok Shop program. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators who join. Read about what TikTok Shop can offer brands, according to an exec who spearheads the programTikTok / Maryam Malik / Lissette CalveiroHow to start a TikTok Shop as a sellerBrands can join TikTok Shop by applying on the platform's website. What TikTok Shop offers sellersAs TikTok worked to woo merchants, it began offering perks such as free shipping and discounts for new sellers. On TikTok Shop, creators earn money through affiliate commissions.

Persons: Read, Sellers, Maryam Malik, Lissette, TikTok, Adam Beswick, It's, they've Organizations: Center, Brands, Merchants Locations: Here's, Ecwid

☆ This strange trend on TikTok could help bolster live-stream shopping
▼ + stars: | 2023-08-15 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

A strange trend has emerged on TikTok: creators are acting as video game characters over live streams. The popularity of these live streams could have implications for TikTok's live stream shopping ambitions. While the trend manifested organically from TikTok creators, it could have implications for live-stream shopping in the US, Bloomberg reported. For retailers, TikTok live streams could be a goldmine. Read more about the TikTok live streaming trend Bloomberg reported on here.

Persons: TikTok, Instagram, YouTube hasn't, TikToker, Read Organizations: Service, Bloomberg, YouTube Locations: Wall, Silicon, TikTok

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