An estimated 48 million Americans have some form of hearing difficulty, according to the Hearing Loss Association of America.
A typical pair of hearing aids in the U.S. goes for between $2,000 and $8,000, including fitting fees and follow-up services.
But a recent ruling by the Food and Drug Administration allowing for the sale of over-the-counter hearing aids could improve access for millions.
Stavros Basseas, co-founder and chief technology officer of manufacturer Sound World Solutions, said, "The hope is that in this country the new category will have a tremendous effect in lowering the price, not only for the over-the-counter hearing aids, which will be low, but for also the traditional hearing aids."
So why are hearing aids so costly, and what impact will over-the-counter devices have on people with impaired hearing?