Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match.
"For the longest time, the telco industry has been talking about the same challenge, but not doing much," Circle co-founder and CEO Rameez Ansar told CNBC's Marketing.Media.Money.
Based in Singapore, Circles was founded in 2014 with the goal of revolutionizing the customer experience.
Since its inception, the company's tongue-in-cheek and sometimes provocative marketing campaigns have become synonymous with the brand.
Learn more about Circle's marketing strategies by watching the video above.
Persons:
Rameez Ansar, CNBC's, Ansar, we'll, Ajay Sampath
Organizations:
Circles.Life
Locations:
Singapore