The world's largest automaker, Toyota , is battling criticism it is behind rivals on electric vehicles, and is even working to try and block the transition to zero-emission electric fleets.
It introduced the Prius, the world's mainstream hybrid vehicle in 1997.
But in the meantime, other automakers, spurred by ever stricter government regulation and the success of newcomers like Tesla , began investing in fully electric vehicles.
"We still think that in 10 years, 50% of new vehicle sales will be gasoline," said Mike Ramsey, a vice president in Gartner's CIO Research Group.
Watch the video to learn more about Toyota's singular approach to electric vehicle manufacturing.