Based on keyword prompts, generative AI platforms can then mimic these sources to produce fanciful stories and pictures of their own.
Other generative AI startups offering enterprise applications include Replikr, a New Zealand startup that uses generative AI to create customer-service avatars, and Dutch startup Musico Ltd., which can be used to create original copyright-free advertising jingles.
GoCharlie.AI, an early-stage startup based in San Francisco, in May launched a generative AI marketing assistant designed to create promotional social-media posts.
By promising to save workers hours of productive time creating promotional materials, the commercial value proposition around generative AI has always been clear, he said.
Rowan Curran, an AI and data science analyst at IT research firm Forrester Research Inc., said he expects generative AI to impact enterprises from top to bottom.