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Some of the biggest names in sports and entertainment are investing in Fanatics' lifestyle clothing brand, Mitchell & Ness. The new owners said they plan to make Mitchell & Ness "the most diverse and culturally relevant consumer brand" through their influence and status as tastemakers. Mitchell & Ness is a true classic," he said in February. "I'm proud to play a small role in bringing it back, and in some cases, introducing the authenticity and quality of the Mitchell & Ness brand to a new generation," he added. In June, Mitchell & Ness signed a rights deal to manufacture products for all 32 NHL teams.
The sports platform and e-commerce company, which has been valued at more than $27 billion, said Tuesday it hired Andrea Ellis to be the chief financial officer of its betting and gaming division. Fanatics CEO Michael Rubin said last week the company expects to launch the unit in January. At Fanatics, she will be tasked with scaling the new division and providing strategic and operational leadership, the company said. She'll report to Matt King, Fanatics Betting and Gaming CEO, who previously was CEO at FanDuel. Rubin predicts sports betting and Fanatics' other business segments "could be $8 billion, even in the next decade, in profits."
Sports-merch giant Fanatics is expanding into collectibles, sports betting, and other areas. Salaries in the data ranged from $57,000 to $233,200 for mainly tech jobs in its retail division. Fanatics is also sleeping giant in the sports-betting industry, with the potential to combine collectibles, NFTs, and gambling into one platform. Still, the data offer insight into certain salary levels across the company, which ranged from $57,138 to $233,200 per year. For example, the data included a pay rate of $125,486 to $130,000 for an experimentation strategist position.
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Marketing and Media News
  + stars: | 2022-09-19 | by ( Megan Graham | Katie Deighton | Patrick Coffee | ) www.wsj.com   time to read: +2 min
ChargePoint, the largest U.S. producer of EV charging stations, is rolling out an advertising display businessFriction over a new marketing direction follows years of challenges for the storied electronics chain. Many luxury-good sellers aren’t feeling the same pressure to cut marketing budgets that has hit other categories in recent months, thanks to a booming market for costly cars, travel packages and other premium products. Tennis Styles Fuel Seasonal Marketing Strategies The U.S. Open will put tennis fashion back in the spotlight, but consumers are increasingly embracing the sport’s look year-round. Large Ad Agency Networks Have Resisted the Economic Downturn—So Far Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain. Web3 Brands Try Serving Customers in the Real World Solana, SuperPlastic and Doodles are using interactive experiences to reach consumers who aren’t already NFT converts
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