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AdvertisementAdvertisementRemember what it was like when your Meta Quest (formerly known as Oculus Quest) headset was brand new, right out of the box? A factory reset will wipe all the data off of the Oculus Quest, including account information, downloaded games, and content. Here's how to factory reset your Oculus Quest in two ways. AdvertisementAdvertisementHow to factory reset an Oculus Quest using the headset1. AdvertisementAdvertisementHow to factory reset an Oculus Quest using the iPhone and Android app1.

Persons: you'll Organizations: Meta

☆ Meta’s Reality Labs has now lost more than $21 billion since the beginning of last year
▼ + stars: | 2023-07-26 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +2 min

Analysts polled by StreetAccount were projecting Reality Labs to record $421 million in sales and $3.5 billion in operating losses. Meta reported second-quarter earnings on Wednesday and said that its Reality Labs unit, which develops virtual reality and augmented reality technologies needed to power the metaverse, logged a $3.7 billion operating loss. Last year, Meta's Reality Labs unit lost a total of $13.7 billion while bringing in $2.16 billion in revenue, which is driven in part by the company's sales of Quest-branded VR headsets. Reality Labs lost $3.99 billion during the first quarter. Meta said in its earnings report that it expects operating losses in its Reality Labs unit "to increase meaningfully year-over-year due to our ongoing product development efforts in augmented reality/virtual reality and investments to further scale our ecosystem."

Persons: Meta, Zuckerberg Organizations: Meta, StreetAccount, Reality Labs, Labs, Quest Pro, VR, Apple, Qualcomm

☆ Meta CTO: We didn't rush Quest 3 VR headset because we were worried about Apple Vision Pro
▼ + stars: | 2023-07-12 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +3 min

Meta CTO addressed speculation the company rushed to announce its Quest 3 headset because of Apple. Meta announced its Quest 3 headset four days before Apple unveiled its $3,500 Vision Pro at WWDC. Apple Vision Pro? The news came just four days before Apple announced its first "mixed reality" headset, the Vision Pro with a whopping $3,499 price tag, at its annual WWDC event. The Apple Vision Pro was announced four days after Meta's Quest 3.

Persons: Andrew Bosworth, Meta, Mark Zuckerberg's, Meta Bosworth, Boz, that's, Apple Boz, Bosworth Organizations: Apple, Meta, Quest, Morning, Mark Zuckerberg's Facebook, Apple's, Pro, Meta's, Apple Watch

Below, you'll find our live coverage of all of the best Prime Day deals on sought-after gaming laptops, PCs, consoles, SSDs, headsets, and more. Amazon gaming deal quick links:Prime Day gaming laptop dealsDeal icon An icon in the shape of a lightning bolt. $999.00 from Walmart Originally $1,649.00 Save 39%Prime Day gaming PC dealsDeal icon An icon in the shape of a lightning bolt. $1,029.99 from Amazon Originally $1,079.99 Save 5%Prime Day SSD dealsDeal icon An icon in the shape of a lightning bolt. $469.99 from Amazon Originally $599.99 Save 22%Prime Day Nintendo Switch dealsDeal icon An icon in the shape of a lightning bolt.

Persons: That's, they're, Price, 4TB, it’s, it's, It's, we've, Price Razer, SteelSeries, Price Hori, Con, Ed, it'll, Price LG, Price Dell, You'll, Zelda Organizations: Amazon, ASUS, Intel, AMD, Razer, Walmart, Asus, Nvidia, Prime, SK, SK Hynix, Deal SK hynix, Samsung, PlayStation, Seagate, Toshiba, Price Samsung, Price Logitech, Logitech, Bluetooth, Wired, Meta, Amazon Deal, Gray, Super Nintendo Entertainment, Duo, Stratus, Nintendo, Lightspeed, Apex, Monitor Samsung, LG Locations: it's

☆ Analysts see A.I. as a double-edged sword for 3 big tech stocks. We're more optimistic
▼ + stars: | 2023-06-26 | by ( Paulina Likos | ) www.cnbc.com time to read: +7 min

Alphabet The news: Analysts at UBS lowered their rating on Alphabet to neutral from buy but increased their price target to $132 per share from $123. Analysts expect the company's use of generative AI to be the "next leg to shares," and its use of AI tools should help the company "be viewed as an AI winner." Though Meta shares fell 3.5% to $278 each Monday. Reacceleration of revenue growth at Amazon's cloud unit, Amazon Web Services (AWS) into the fourth quarter of this year, should be a catalyst for the stock, analysts said. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

Persons: Eric Schmidt, Jim, We're, Meta, Mark Zuckerberg, there's, Zuckerberg, Roth, Jim Cramer's, Jim Cramer, Sebastien Bozon Organizations: CNBC, Nasdaq, UBS, Google, Club, Microsoft, Facebook, Meta, Apple, Amazon Web Services, AFP, Getty Locations: Mulhouse

☆ Meta launches VR subscription service that costs $7.99 a month
▼ + stars: | 2023-06-26 | by ( Ashley Capoot | ) www.cnbc.com time to read: +1 min

Meta on Monday announced a virtual reality subscription service called Meta Quest+ that will give users access to two new games each month. Meta Quest+ costs $7.99 a month and is compatible with the Quest 2, the Quest Pro and the upcoming Quest 3. The subscription service marks Meta's latest effort to generate recurring revenue from its Reality Labs unit, which is developing virtual reality and augmented reality technologies. New games will launch for Meta Quest+ subscribers on the first of each month. Meta Quest+ is available in the Meta Quest Store starting Monday.

Organizations: Monday, Meta, Quest Pro, Reality Labs, Meta Quest

☆ Meta launches Quest+ subscription for VR headsets
▼ + stars: | 2023-06-26 | by ( ) www.reuters.com time to read: +1 min

June 26 (Reuters) - Meta Platforms (META.O) on Monday launched Meta Quest+, a subscription-based service for its virtual reality (VR) headsets to shape a nascent but high-investment market. Chief Executive Mark Zuckerberg, in a broadcast channel on social media app Instagram, said the Meta Quest+ subscription will be available from Monday at $7.99 per month, or $59.99 annually, for its Quest 2, Pro and soon for Quest 3. Apple (AAPL.O) has entered the market dominated by Meta, showcasing its $3,499 augmented reality headset called the Vision Pro. The social media company's flagship VR headset Meta Quest Pro is currently priced at $999.99, down from its launch price of $1,499.99, and Quest 2 is being sold for $299.99, according to Meta's website. Termed as the next big thing, the adoption of virtual reality headsets has been limited to the gaming community despite the devices now having more advanced features.

Persons: Mark Zuckerberg, Jaspreet Singh, Krishna Chandra Organizations: Quest, Apple, Meta, Thomson Locations: Bengaluru

☆ The co-leader of an AI-driven quant fund shares 2 stocks his model is betting the most on right now — and a simple way individual investors can use AI technology to pick stocks
▼ + stars: | 2023-06-22 | by ( William Edwards | ) www.businessinsider.com time to read: +4 min

An easy way to harness the power of AI quant models is to look at top holdings of ETFs, he said. But it's a tall task for individual investors — let alone institutions — to develop AI models for stock picking, Oh said. Oh said that the Qraft's momentum fund's top two holdings right now are Amazon (AMZN) and Meta (META). While it was the model that picked Amazon and Meta, Oh said they're solid fundamental plays. As for Meta, Oh said it's well-positioned for the AI boom as is one of the leaders in the space.

Persons: Francis Oh, —, ChatGPT, I'm, Google's Bard, Oh Organizations: Vanguard's Hong, Qraft Technologies, Apple, Nvidia, AI, Equity, BTD, Fund, Vertex Pharmaceuticals, Gamestop, Dow, Industrial, SolarEdge Technologies, Dow Inc, Enphase Energy, Meta Locations: Asia, Pacific, Vanguard's, Vanguard's Hong Kong

☆ Apple's Vision Pro or Meta's Quest? Analysts dive into the future of VR tech
▼ + stars: | 2023-06-15 | by ( Ganesh Rao | ) www.cnbc.com time to read: +4 min

He told CNBC's "Tale of the Tape" that the superior technology of the Vision Pro compared to other virtual reality and augmented reality headsets justifies its high price. When asked about Meta's strategy and whether the $299 Quest could compete with Apple's Vision Pro, he said that the two companies are pursuing different approaches. Despite the excitement surrounding Apple's Vision Pro, other analysts have urged caution . AAPL META 1Y line Expected to hit the market in 2024, Apple's Vision Pro allows users to interact with content and popular iPhone apps without a controller. Although the Vision Pro is unlikely to produce tens of billions in sales immediately, Uerkwitz remains optimistic about the device's value creation over the long run.

Persons: Andrew Uerkwitz, David Vogt, Uerkwitz, it's, Jefferies, Tom Forte, DA Davidson, Forte, Davidson, — CNBC's Michael Bloom Organizations: Apple, Jefferies, Apple's, Mac, UBS, Apple Watch, Unity, Pro, DA, VR, Meta Locations: Switzerland

☆ Stop comparing Zuck and Cook's headsets. They're built around sharply different visions of the future.
▼ + stars: | 2023-06-09 | by ( Matt Turner | ) www.businessinsider.com time to read: +3 min

Apple revealed its new headset, the Vision Pro, at its developer conference. But this comparison forgets that the two headsets are built around differing visions of future. Apple this week revealed its new Vision Pro mixed-reality headset, and comparisons were instantly drawn with Meta's own Quest headset. Then the price of Apple's headset, at $3,499, has been compared with the $500 cost of the Quest headset. Apple didn't mention the metaverse once when it unveiled the Vision Pro at WWDC, and barely mentioned gaming.

Persons: Nich Carlson, Apple, Mark Zuckerberg, Mark Zuckerberg's, Zuckerberg, Alex Heath, Ben Thompson Organizations: Apple, Vision, Morning, Vision Pro

☆ Mark Zuckerberg has thoughts on Apple’s new mixed reality headset
▼ + stars: | 2023-06-09 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

CNN —Days after Apple unveiled its $3,499 mixed reality headset, Meta CEO Mark Zuckerberg appeared to take a jab at the company’s pricing and vision for the product. “Our device is also about being active and doing things,” Zuckerberg said at an all-hands meeting with Meta employees on Thursday, referencing its Quest VR headset line. The Apple Vision Pro headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. Last week, Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. In his remarks to employees, Zuckerberg repeatedly focused on headset pricing.

Persons: Mark Zuckerberg, ” Zuckerberg, it’s, Zuckerberg, Meta, Apple, “, “ We’re Organizations: CNN, Apple, Meta, VR, Vision Pro

☆ From the $3,499 Vision Pro to the $17,000 gold Apple Watch, these are 6 of Apple's most expensive products ever
▼ + stars: | 2023-06-08 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

Apple is known for a lot of things, but selling cheap products isn't one of them. That was the case this week when Apple unveiled its long-awaited mixed-reality headset, the Vision Pro. Packed to the brim with cutting edge technology, the Vision Pro is Apple's first major product launch in almost 10 years. Whether or not the Vision Pro becomes a hit with customers when it releases next year remains to be seen, but it has already entered the ranks of Apple's priciest devices. Here are six of Apple's most expensive products ever.

Persons: Mark Zuckerberg, Max Organizations: Apple, Facebook, Apple Watch, Vision, Developers Conference

☆ Apple shareholders should rejoice about Vision Pro's $3,500 price tag — and it's a better approach than Facebook's
▼ + stars: | 2023-06-08 | by ( Henry Blodget | ) www.businessinsider.com time to read: +5 min

Facebook's going for ubiquity — the platform approach — but it's not working well. For anyone who has watched Apple's pricing strategy over the years, this approach shouldn't have been a surprise. Apple's pricing choice also illustrates a distinctly different pricing strategy than the one taken by Apple's big AR/VR rival, Facebook. But Apple's approach does come with a distinct advantage over Facebook's. If Vision Pro is a dud — or takes forever to gain traction — like Quest, Apple at least won't likely burn tens of billions on its investments in it.

Persons: it's, Apple, Facebook's, Steve Jobs, gizmo Organizations: Apple, Facebook, Quest VR, Quest, Microsoft

☆ Wearing Apple's Vision Pro for 30 minutes put a big red mark on the forehead of WSJ's gadget reviewer
▼ + stars: | 2023-06-07 | by ( Nicholas Carlson | ) www.businessinsider.com time to read: +4 min

Wall Street Journal gadget reviewer Joanna Stern got to try out Apple's new Vision Pro. Stern's video then zooms in, the contrast and lighting shifts, and you see this…WSJ tech reviewer's forehead looks red after she wore an Apple Vision Pro WSJ/Joanna Stern/YouTubeYikes! Apple told Stern any discomfort she encountered after wearing Vision Pro goggles may have been because it only had limited-sized "light seals" at the demonstration space. Apple's Vision Pro is constructed of aluminum alloy and a snazzy single piece of exterior glass, which is why it looks so much nicer than the competition. Apple's new Vision Pro headset was announced on Monday at the company's WWDC conference.

Persons: Joanna Stern, Stern, Apple, Ben Gilbert, Apple It's Organizations: Wall, Apple Vision, Apple

☆ The rivalry between Meta and Apple is moving to a new playing field: virtual reality
▼ + stars: | 2023-06-07 | by ( Clare Duffy | ) edition.cnn.com time to read: +8 min

New York CNN —Months after Apple unveiled a privacy change that threatened Facebook’s core advertising business, the social networking company rebranded as Meta and shifted its focus to virtual reality. Apple (AAPL) on Monday unveiled its mixed reality headset, the Vision Pro, in one of its most ambitious product launches in years. On Thursday, just days before WWDC, Meta CEO Mark Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. Apple on Monday unveiled its first-ever virtual reality headset, challenging Facebook-owner Meta in a market that has yet to gain widespread consumer adoption. Apple chose not to focus on the term “virtual reality,” nor did it show off disembodied avatars without legs inhabiting a virtual world, as Meta did initially.

Persons: Tim Cook, Mark Zuckerberg, Steve Jobs, Meta, Josh Edelson, Morgan Stanley, “ We’re, ” Sheeva, ” Eric Alexander, Apple, ”, Julie, Forrester, Zuckerberg, that’s, Alexander, ’ ”, It’s, D.A, Davidson, Tom Forte, Forte, Blackberry, ” Forte Organizations: New, New York CNN, Apple, Meta, Vision, Microsoft, Google, VR, Facebook, Getty, Street, IDC, ” Sheeva Slovan, Reality Labs, CNN, Apple's, WWDC, Disney Locations: New York, AFP, ’

☆ 'A revolutionary product': Here's what Wall Street is saying about Apple's new Vision Pro headset device that costs $3,499
▼ + stars: | 2023-06-06 | by ( Matthew Fox | ) www.businessinsider.com time to read: +4 min

Apple announced the Vision Pro, a $3,499 mixed-reality headset that will be released in early 2024. Wall Street is reacting to the device, with one analyst expecting more than 1 million units sold in its first year. The $3,499 Vision Pro headset offers both augmented- and virtual-reality capabilities, hand-based gesture controls, and advanced eye tracking. Those ranges imply that the Vision Pro will generate between $525 million and $5.2 billion in revenue next year. Rating: Neutral — Price Target: $190"The price tag of $3,499 was higher than the $3K broadly speculated.

Persons: —, Wedbush, Dan Ives, America's Wasmi Mohan, Price, Samik Chatterjee, Goldman Sachs, We're, Michael Ng Organizations: Apple, Vision, Apple Watch, Service, Bank of America, Wall, Meta, Bank, America's, JPMorgan Locations: Cupertino

☆ Apple Vision Pro demo roundup: Here’s what everyone is saying
▼ + stars: | 2023-06-06 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Apple let some people try out its new Vision Pro mixed-reality headset. The Vision Pro will allow users to see apps in a new way, in the spaces around them. The Wall Street Journal's Joanna Stern said the Vision Pro was intuitive to use, has the "fit and finish" of an Apple gadget, and is more comfortable than Meta Quest Pro or Quest 2. Stern said Apple showed her a number of different demos, and she said she thinks the most valuable initial uses for the Vision Pro will be for watching movies and working. 9to5Mac's Chance Miller said that it was easy to get the Vision Pro to feel "snug" and that it was generally pretty comfortable.

Persons: Joanna Stern, It's, Stern, Apple, 9to5Mac's Chance Miller, Miller Organizations: Apple, Worldwide Developers, Apple Watch, Microsoft, Meta Quest, Vision

☆ Apple's Vision Pro an impressive headset with few likely buyers, analysts say
▼ + stars: | 2023-06-06 | by ( Aditya Soni | ) www.reuters.com time to read: +3 min

June 6 (Reuters) - Analysts lauded Apple's (AAPL.O) Vision Pro on Tuesday for its impressive technology, but warned that it will be a few years before the $3,499 augmented reality headset sees widespread adoption. That vision, analysts said, could take some time to materialize because the high price tag will likely dissuade most buyers and the product does not have any clear use beyond entertainment in a still nascent augmented reality (AR) market. "Apple proved they have a vision for the role AR technology could play for consumers ... and Vision Pro looked sleek/differentiated versus incumbents and performed with clear potential," Morgan Stanley analysts said. "However, the Vision Pro is not ready for mass consumption," they added, pointing to a bulky external battery pack and the lack of a "killer app", among other issues. The uncertainty regarding Vision Pro sales also drove a wide range of predictions on its expected shipments once the device goes on sale next year.

Persons: Tim Cook, Apple, Morgan Stanley, Harmeet Singh Walia, Walia, Christine Wang, James Cordwell, Aditya Soni, Shounak Dasgupta Organizations: Apple Watch, Vision, Meta, Apple, Facebook, Counterpoint Research, Vision Pro, KGI Securities, Credit Suisse, Thomson

We also see knock-on benefits for rival Club name Meta Platforms (META), which unveiled its latest headset last week. Overall, Vision Pro, which debuted at Apple's annual Worldwide Developers Conference Monday, should prove to be a net win for the Club portfolio. The stock market appears to be less impressed, with Apple stock under pressure since CEO Tim Cook presented the new devic e in a pre-recorded presentation Monday. Implications for Meta Vision Pro shouldn't be seen as a detriment to Meta's products , which currently dominant the AR/VR headset market. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.

Persons: Tim Cook, it's, We're, Goldman Sachs, Davidson, That's, Jim Cramer, Morgan Stanley, Jim Cramer's, Jim, Justin Sullivan Organizations: Apple, holding's, Apple Watch, Club, Meta, Vision, Developers, Pro, D.A, Bank of America, IDC, Meta Vision, Unity Software, CNBC, Apple Vision, Apple Worldwide Locations: Cupertino , California

☆ Apple sure kicked Meta's butt today, right?
▼ + stars: | 2023-06-05 | by ( Nicholas Carlson | ) www.businessinsider.com time to read: +5 min

It sure seems a lot better than Meta's headset, if the marketing is to be believed. The setup looked like this:Meta's headset doesn't look quite as sleek as Apple's new Vision Pro. On Monday, Apple announced plans to launch a competing product called the Vision Pro. Here's Apple's Vision Pro…Apple Vision Pro AppleApple Vision Pro AppleHere's Meta's headset…The Meta Quest 3 is expected this fall. So maybe that's why, even though Apple wiped the floor with Meta on Monday, Meta stock was down less than Apple's.

Persons: Chris Cox, Justin Sullivan, Cox, Meta, it's, isn't, That's, they've, It's, Steve Jobs Organizations: Apple, Facebook, Meta, Tech, Apple Apple Locations: Meta's

☆ Meta's heated rivalry with Apple enters new phase as the tech giants go after headsets
▼ + stars: | 2023-06-05 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +5 min

But Apple hasn't said exactly when Vision Pro will be available, only that it will be early next year. Meta's Quest family of VR headsets include the $300 Quest 2 and the $500 Quest 3, which will be available in the fall. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. And Apple has its own new operating system for the Vision Pro that it's calling visionOS. "And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality."

Persons: Mark Zuckerberg, Michael Nagle, Leo Gebbie, hasn't, Zuckerberg, Cook, Tim Cook, Justin Sullivan, visionOS, Bob Iger, Iger, We're, Meta didn't Organizations: Meta, Inc, Bloomberg, Getty, CCS, Vision, VR, Labs, Apple, Google, Facebook, Apple Vision, Apple Worldwide, Disney Locations: New York, Covid, Cupertino , California, Brussels

☆ D.A. Davidson downgrades Apple to neutral, says Vision Pro is already priced into the stock
▼ + stars: | 2023-06-05 | by ( Darla Mercado | Cfp | ) www.cnbc.com time to read: +2 min

Davidson is downgrading Apple to neutral from buy, saying that any good news from the new Vision Pro mixed-reality headset launch is already reflected in the company's share price. He noted, "Vision Pro already in the stock." Apple announced the $3,499 Vision Pro earlier Monday at its Worldwide Developers Conference . The availability of content is another hurdle for the tech giant, even though Disney+ will be available on the Vision Pro , the firm said. "In our view Meta Platforms stands to benefit from Apple driving consumer adoption and because it offers hardware at much lower prices," Forte wrote.

Persons: D.A, Davidson, Tom Forte, Forte, Michael Bloom Organizations: Apple, Worldwide Developers, Disney, Vision, Facebook

☆ Apple is ready to enter its metaverse era with a mixed reality headset. The rest of the world might not be.
▼ + stars: | 2023-06-04 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +6 min

Apple is on the cusp of revealing its future post-iPhone with a big bet on the metaverse. Tim Cook is expected to unveil a new mixed reality headset at WWDC in his riskiest move yet. Apple has the tough task of convincing the world the metaverse is still the future as interest dips. But emerging signs suggest Apple would have a seriously tough time shipping units for its metaverse bet. "If you believe there's something beyond a smartphone then it's probably the metaverse," Munster said.

Persons: Tim Cook, that's, Mark Zuckerberg's Meta, it's, Zuckerberg, Palmer Luckey, —, ChatGPT, Gene Munster, he's, Siri, That's, Apple, Munster, Bill Gates, Apple's Cook Organizations: Apple, Developers, Bloomberg, Meta, Deepwater Asset Management, Microsoft Locations: Cupertino

☆ Apple may soon show off its biggest and riskiest new hardware product in years
▼ + stars: | 2023-06-02 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

CNN —Next week, Apple may unveil its most ambitious new hardware product in years, but it’s in a product category that is anything but a proven winner. The highly-anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015. “So it is great timing for that market.”An uncertain marketFor now, the overall headset market remains small. There were 8.8 million AR/VR headsets shipped globally last year, according to data from market research firm IDC. Unlike almost any other company, however, Apple can create demand for an experimental new product or category.

Persons: ”, Ramon, –, Tim Cook, Cook, “, Siri, Eric Abbruzzese, Meta, Mark Zuckerberg, Abbruzzese, don’t, ” Abbruzzese Organizations: CNN, Apple, Apple Watch, VR, IDC, Washington Post, GQ, Ikea, Bloomberg, ABI Research, Facebook, Street, Meta, Google

☆ Meta unveils Quest 3 mixed reality headset ahead of Apple's VR debut
▼ + stars: | 2023-06-01 | by ( Katie Paul | ) www.reuters.com time to read: +2 min

NEW YORK, June 1 (Reuters) - Meta Platforms (META.O) CEO Mark Zuckerberg on Thursday revealed the company's next generation mixed reality headset, the Quest 3, as it braces for Apple to potentially reshape the nascent market that Meta has dominated so far. Priced starting at $499, the device will be 40% thinner than the company's previous headset and feature color mixed reality, which combines augmented and virtual reality (AR/VR) elements, Zuckerberg said in an Instagram post. Zuckerberg's announcement came less than a week before tech rival Apple (AAPL.O) was expected to unveil its first mixed reality device. Meta's devices comprised nearly 80% of the 8.8 million virtual reality headsets sold in 2022, according to an estimate by market research firm IDC. Its high-end Meta Quest Pro now retails for about $1,000, down from a launch price of $1,500, and the Quest 2's 256 GB version now starts at about $430, down from $500.

Persons: Mark Zuckerberg, Zuckerberg, Pico, Meta, Katie Paul, Yuvraj Malik, Lisa Shumaker Organizations: YORK, Apple, Meta, Qualcomm, IDC, TikTok, Thomson

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