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☆ I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
▼ + stars: | 2024-01-21 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +8 min

Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. "Gap brand, as you know, has tremendous heritage as a pop culture brand," Dickson told investors. Jennifer Ortakales Dawkins/Business InsiderGap's design team is playing it too safe for today's competitive market. Jennifer Ortakales Dawkins/Business InsiderOn that note, Gap could be doing a lot more to market to younger generations. Jennifer Ortakales Dawkins/Business InsiderBriggs suggests brands like Gap go where their younger customers spend much of their time: TikTok, YouTube, and Instagram.

Persons: —, Richard Dickson, Dickson, Ellyn Briggs, Barbie, Neil Saunders, Jennifer Ortakales Dawkins, Briggs, Gen Zers, Gen, Gen Z, Piper Sandler's Organizations: Service, Mattel, Morning, New York City, Grand Central, Free, Nike, Alpha, Teens, Times, YouTube Locations: New York City, New York, Grand

☆ Saoirse Ronan shares details on her scrapped 'Weird Barbie' cameo: 'I think I'd be the strange girl who talked to herself'
▼ + stars: | 2024-01-21 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +3 min

She told Variety she was going to play a Barbie "who talked to herself and always had her pet dog." It sounds an awful lot like she was supposed to play the recalled Barbie doll that came with a pooping dog. AdvertisementSaoirse Ronan has shared some details about the "Weird Barbie" role she almost played. "I don't know what he was going to be, but I was definitely going to be a Weird Barbie. Kate McKinnon as Weird Barbie with Tanner the dog in "Barbie."

Persons: Saoirse Ronan, Variety, Barbie, —, Wonka, Chalamet, Ronan, Kate McKinnon, didn't, Tanner, Mattel, Jimmy Fallon, Hannah Khalique, Brown, Ken, Rob Brydon, Greta Gerwig's, Dan Levy Organizations: Service, Variety, US Consumer Product Safety Commission, Warner Bros Locations: Welsh

☆ Stocks making the biggest moves midday: Instacart, Spirit Airlines, Marathon Digital and more
▼ + stars: | 2024-01-17 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +4 min

Following the ruling, Bank of America downgraded Spirit to an underperform rating, while Susquehanna downgraded the airline to negative. Rivian — The electric vehicle manufacturer slid nearly 8% following a downgrade to a hold rating from Deutsche Bank. Polaris , Mattel — The stocks moved following rating changes from Morgan Stanley. Meanwhile, toymaker Mattel slid 2.8% after Morgan Stanley downgraded shares to equal weight, citing lofty consensus estimates and a tough 2024 outlook. Marathon Digital — The crypto mining firm slid 3% during Wednesday's trading session.

Persons: JetBlue's, Sinclair —, Sinclair, SolarEdge — SolarEdge, Teladoc, Davidson, Nutanix, William Blair, Uber, Ford, Morgan Stanley —, Ted Pick, Morgan Stanley, TD Cowen, Gregory Lewis, —, Alex Harring, Yun Li, Pia Singh, Samantha Subin Organizations: Spirit Airlines, JetBlue Airways —, Bank of America, Susquehanna, Interactive, LSEG, Diamond Sports Group, Diamond, Barclays, Broadcom, VMware, Wolfe Research, Deutsche Bank, UBS, JPMorgan, Polaris, Mattel, Automotive, Boeing, Federal Aviation Administration, BTIG, Marathon Digital Locations: Europe, China

☆ Stocks making the biggest moves before the bell: Spirit, Tesla, Teladoc, Rivian and more
▼ + stars: | 2024-01-17 | by ( Alex Harring | ) www.cnbc.com time to read: +4 min

Spirit Airlines , JetBlue Airways — The airline stocks slid after a federal judge blocked JetBlue Airways' proposed $3.8 billion acquisition of Spirit Airlines. JetBlue shares fell nearly 1%, while Spirit Airlines dropped more than 20%. SolarEdge Technologies — The solar stock fell 5% following a downgrade by Barclays to underweight from equal weight. Twist Bioscience — Shares climbed 3.2% on the heels of an upgrade to buy from neutral at Goldman Sachs. Ford — Shares shed 2.3% on the back of a UBS downgrade to neutral from buy.

Persons: Sinclair —, Sinclair, Goldman Sachs, Davidson, William Blair, Nutanix, Wolfe, Uber, Tesla, Morgan Stanley —, Ted Pick, Visteon, Morgan Stanley, Morgan, —, Sarah Min, Yun Li, Jesse Pound, Michelle Fox Organizations: Spirit Airlines, JetBlue Airways —, JetBlue Airways, Bank of America Securities, Susquehanna Financial, JetBlue, LSEG, Diamond Sports Group, Diamond, Technologies, Barclays, Goldman, —, Broadcom, VMware, Deutsche Bank, Ford —, UBS, JPMorgan, Polaris, Mattel Locations: Rivian, China

☆ A mom called out a Fisher-Price toy inspired by office supplies and corporate culture: 'Baby's first cubicle,' she quipped
▼ + stars: | 2023-12-28 | by ( Tanya Chen | ) www.businessinsider.com time to read: +2 min

A mom on TikTok showed viewers an activity center she purchased for her baby. The mom, @stealth_revenger, showed off a calendar, iPhone, and computer that says, "Per my last email." NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA mom TikToker has gone viral reacting hilariously and horrifyingly to a Fisher-Price activity center toy seemingly inspired by office corporate culture.

Persons: @stealth_revenger, commenter, —, TikToker, Fisher, Price, that's, @Stealth_revenger Organizations: Service, Activity

OKLAHOMA CITY (AP) — An iconic chief of the Cherokee Nation, Wilma Mankiller, inspired countless Native American children as a powerful but humble leader who expanded early education and rural healthcare. A public ceremony honoring Mankiller’s legacy is set for Tuesday in Tahlequah in northeast Oklahoma, where the Cherokee Nation is headquartered. The rollout of the Barbie doll featuring Mankiller wearing a ribbon skirt, black shoes and carrying a woven basket has been met with conflicting reactions. I didn't know it was coming.”Olaya also wonders how her mother would feel about being honored with a Barbie doll. “I have a warm feeling about the thought of my granddaughters playing with a Wilma Mankiller Barbie,” she said.

Persons: Wilma Mankiller, Mankiller’s, Mankiller, —, ”, Chuck Hoskin, Mattel, ” Hoskin, “ Wilma Mankiller, ” Mankiller, Bessie Coleman, Black, Angelou, Ida B, Wells, Jane Goodall, Madam C.J, Walker, Wilma Barbie, ” Stacy Leeds, Regina Thompson, doesn't, “, ” Thompson, Wilma, ” Mattel, Devin Tucker, Charlie Soap, Kristina Kiehl, Kiehl, “ Regrettably, Felicia Olaya, Olaya, ” Olaya, ‘ I’m, Diana, “ I’m, Wilma Mankiller Barbie Organizations: OKLAHOMA CITY, Cherokee, Cherokee Nation, Indian, Mattel, Arizona State University, Associated Press, AP, Cherokees Locations: toymaker, Tahlequah, Oklahoma, Mankiller, American

☆ Mattel rolled out a Barbie to honor a late Cherokee Nation chief with a language error on the box that says 'chicken' instead of 'Cherokee'
▼ + stars: | 2023-12-03 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Mattel released a new Barbie honoring a late Cherokee chief in its "Inspiring Women" series. But the doll's box has a spelling error that says "chicken" instead of "Cherokee." AdvertisementA new Barbie doll from Mattel honoring the late chief of an indigenous tribe is seeing mixed reactions in part due to a spelling error on the box. The doll, made in the image of the late Cherokee Nation chief Wilma Mankiller, was rolled out for Mattel's series of "Inspiring Women" dolls, the Associated Press reported. Spokespersons from the Cherokee Nation did not immediately return a request for comment from Business Insider on Sunday, nor did a spokesperson from Mattel.

Persons: Mattel, —, Wilma Mankiller, Regina Thompson, Thompson, Wilma, Felicia Olaya, wasn't, I'm Organizations: Mattel, Cherokee, Service, Associated Press, Cherokee Nation, Business

☆ Three buys and a bail: Amazon, Roblox, Mattel & Etsy
▼ + stars: | 2023-12-01 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThree buys and a bail: Amazon, Roblox, Mattel & EtsyGina Sanchez, Lido Advisors chief market strategist, joins 'The Exchange' to discuss three buys and a bail, including Amazon, Roblox, Mattel and Etsy.

Persons: Etsy Gina Sanchez Organizations: Mattel, Lido Advisors

☆ 'You barely knew what we were actually selling': Gap CEO Richard Dickson on the brand's heavy discount strategy
▼ + stars: | 2023-12-01 | by ( Lucy Handley | ) www.cnbc.com time to read: +1 min

New Gap CEO Richard Dickson has spoken about his experience upon joining the struggling company from toy business Mattel in August. "You barely knew what we were actually selling," he said on Wednesday, describing how the firm's four apparel brands had leant heavily on promotions and discounts. Dickson was addressing an audience at Voices, a conference organized by apparel industry website The Business of Fashion, in Oxfordshire, U.K. Displayed behind him on stage was a screenshot of Gap's website where money-off messages were a prominent part, which Dickson said was typical of the company's brands "a few months ago." Dickson took on the CEO role at Gap after an almost 10-year tenure at Mattel, where he was president and chief operating officer.

Persons: Richard Dickson, Dickson, it's, Gap, Barbie Organizations: Mattel, Fashion Locations: Oxfordshire

☆ Meet the founder of the Failure Museum, an exclusive collection of swag from companies that went bust
▼ + stars: | 2023-11-25 | by ( Madeline Renbarger | ) www.businessinsider.com time to read: +5 min

Norwest partner Sean Jacobsohn started collecting objects from failed businesses a year ago. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . To make it into the museum, the failure has to be a physical item — no NFTs allowed, Jacobsohn said. Some even offer to donate failed business swag as a way of getting in his rolodex. He's currently scheduled to lead a guest lecture on the subject for the class "Avoiding Startup Failure,' he mentioned.

Persons: Sean Jacobsohn, he's, it's, —, Jordan Poole, Jacobsohn, Sean Jacobsohn's, freebie, Jacobsohn's, Mattel, Allan, Ken's, Michael Cera's, Harley Davidson's, Elizabeth Holmes, He's, you've Organizations: Service, Bay Area, Norwest Venture Partners, Golden State Warriors, Business, Mattel, eBay, mater, Harvard Business School Locations: Bay, cologne

WILL SHOPPERS FIND BLACK FRIDAY DEALS THIS YEAR? HOW MUCH ARE SHOPPERS EXPECTED TO SPEND? Spending online during Black Friday is expected to rise 5.7% to roughly $9.6 billion, according to Adobe. WHAT ARE RETAILERS DOING TO ATTRACT HOLIDAY SHOPPERS? Macy's CEO Jeff Gennette on Thursday said the competitive landscape has shifted to Black Friday deals prior to Black Friday.

Persons: Marcus Collins, Collins, Jane Hali, Max, Lancome mascaras, Bobbi Brown concealers, Dana Telsey, Leonardo Fernandez Viloria, David Bujnicki, Kimco, Jeff Gennette, Mattel, Steve Totzke, Juveria Tabassum, Savyata Mishra, Richa Naidu, Helen Reid, Herbert Lash, Josie Kao Organizations: Retailers, Department, Ross School of Business, University of Michigan, Dollar, Walmart, Associates, Nordstrom, Adobe Analytics, Electronics, Mastercard, National Retail Federation, Telsey Advisory, Sensormatic Solutions, U.S, Black, REUTERS, Adobe, Labor, Kimco Realty Corp, Consumers, Deloitte, Reuters, Thomson Locations: U.S, Europe, Philadelphia, China, United States, Caracas, Venezuela, Panama, Israel, Sixth, Washington, Germany, India, Spain, United Kingdom, Bengaluru, London

The Gap logo is seen on the front of the company's store in Paris, France, July 1, 2021. If current gains hold, shares will have nearly doubled since late July after the former Mattel (MAT.O) executive was appointed to revive the once sought-after brand. Gap's third-quarter earnings release Thursday showed significant inventory destocking, even as its holiday-season forecast disappointed. However, Gap joined other retailers in sounding a cautious note on spending, heading into the all-important shopping season. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shinjini Ganguli and Sriraj KalluvilaOur Standards: The Thomson Reuters Trust Principles.

Persons: Sarah Meyssonnier, Richard Dickson, Dickson, David Swartz, Swartz, Katrina O'Connell, Gap, Ananya Mariam Rajesh, Shinjini Ganguli Organizations: REUTERS, Mattel, Gap's Old Navy, Morningstar, Navy, Walmart, Banana Republic, Thomson Locations: Paris, France, Bengaluru

☆ Heart-shaped beds and champagne hot tubs: Inside America’s adults-only hotels
▼ + stars: | 2023-11-17 | by ( Francesca Street | ) edition.cnn.com time to read: +12 min

CNN —Heart-shaped hot tubs surrounded by rose petals, circular beds with ceilings that replicate a starry night sky and jaw-dropping, seven-foot-tall champagne-glass whirlpools for two. Margaret and Corey Bienert/Courtesy Artisan BooksThe Cove Pocono Resorts premiered its heart-shaped hot tub in 1963. For Margaret and Corey, these images of the champagne tub became the thesis statement of their hotel project. Not all the hotels Margaret and Corey frequent are 20th century relics. Margaret and Corey Bienert/Courtesy Artisan BooksWhile most of the hotels Margaret and Corey highlight are in the US, the book also spotlights a few elsewhere in the world.

Persons: Margaret, Corey Bienert, –, ” Margaret, Corey, Morris Wilkins, Wilkins, upping, they’re, Don, aren’t, Toledo , Iowa –, Trixie Mattel, ”, “, Don Q, Margaret Bienert, they’ve, honeymooned, we’ve, “ It’s, it’s, “ There’s, there’s, hadn’t, “ I’ve, Diego Calvo Organizations: CNN, Resorts, CNN Travel, Artisan Books, Miami Princess Hotel, Pocono Resorts, “ Owners, Mon Chalet Locations: Pennsylvania, Pocono, Miami , Florida, Wisconsin, South Amboy New Jersey, Idaho and Utah, Toledo , Iowa, Galena , Illinois, Wildwood, Florence , Kentucky, swingers, Colorado, Idaho, Ibiza, Spain, Spanish

☆ Gap shares soar on Old Navy brand renewal, controlled inventory
▼ + stars: | 2023-11-17 | by ( ) www.reuters.com time to read: +2 min

Comparable sales at Old Navy rose 1% in the third quarter, the first increase in 10 quarters. "Old Navy gained market share, an encouraging early proof point that work to improve both product assortment and brand messaging" were driving results, Gap Chief Financial Officer Katrina O'Connell said on Thursday following the earnings. Gap's struggles with outdated inventory at its namesake brand and Old Navy had pushed customers to look for newer and fresher styles at rivals like Shein and Amazon.com (AMZN.O). Jefferies analysts said new CEO Richard Dickson's prior experience in reinvigorating brands like Barbie at Mattel (MAT.O) could bring a lift to the Old Navy banner. The apparel maker's executives also alluded to a "longer recovery" time for Banana Republic and Athleta, which has seen "product misfires" and weak "retail execution".

Persons: Sarah Meyssonnier, Katrina O'Connell, Richard Dickson's, Barbie, Ananya Mariam Rajesh, Sriraj Organizations: REUTERS, Old Navy, Walmart, Advisory, Navy, Jefferies, Mattel, Banana Republic, Thomson Locations: Paris, France, trendier, encouragingly, Bengaluru

☆ Gap's new CEO thinks he can make Banana Republic a 'quiet luxury' destination
▼ + stars: | 2023-11-17 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +3 min

He wants to turn Banana Republic into a quiet luxury brand. AdvertisementGap's new CEO wants to transform its Banana Republic brand into the next destination for quiet luxury. Dickson's plan to reverse this downward trend includes turning Banana Republic into a quiet luxury brand by elevating its aesthetic and product offerings. "We think Banana Republic has an opportunity to thrive in the quiet luxury space," Dickson said. Quiet luxury clothing and accessories are devoid of logos or prominent branding and typically come in neutral or muted colors.

Persons: Richard Dickson, —, Dickson, Loro Piana Organizations: Service, Republic, Mattel, Navy, Inc, Banana Republic Locations: Banana, Banana Republic

☆ Gap's closet cleanup begins to pay off
▼ + stars: | 2023-11-17 | by ( ) www.reuters.com time to read: +2 min

REUTERS/Brendan McDermid Acquire Licensing RightsTORONTO, Nov 17 (Reuters Breakingviews) - Gap’s (GPS.N) new CEO is embarking on a closet cleanup. Shares in the U.S. apparel company leapt over 30% on Friday morning, a day after it unveiled third-quarter results. That reaction looks overdone, considering how overall net sales of $3.8 billion are still down 7% compared to last year, and earnings fell year-on-year. Same-store sales at sub-brand Old Navy for the quarter were up 1% year-on-year, the first quarterly increase in over two years. The company might even use that tailwind to revive its scrapped plans to separate Old Navy into a stand-alone company.

Persons: Brendan McDermid, That’s, Richard Dickson, Barbie, Sharon Lam, John Foley, Aditya Sriwatsav Organizations: REUTERS, Rights TORONTO, Reuters, Navy, Mattel, Banana Republic, X, Walmart, Thomson Locations: midtown Manhattan, New York, U.S, China

☆ Gap shares soar on sales, earnings beat despite muted holiday forecast against uncertain backdrop
▼ + stars: | 2023-11-16 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

Gap hasn't managed to reverse its ongoing revenue slump, but its same-store sales were far better than expected. Gap saw modest improvements at Old Navy and its eponymous banner. The brand saw strength in women's and kids, and an uptick in activewear. The brand is still reeling from the shutdown of Yeezy Gap and saw comparable sales decline 1%. Banana Republic: Sales at Banana, known for its workwear and going out pieces, fell 11% compared to last year to $460 million.

Persons: Richard Dickson, Dickson, I'm, we've, Katrina O'Connell Organizations: LSEG, Old Navy, Banana Republic, Mattel, CNBC, Navy Locations: Banana, activewear, Gap

[1/4] Consumers struggle to enter a store to buy shoes in a store at a shopping center during Black Friday sales, in Caracas, Venezuela November 25, 2022. WILL SHOPPERS FIND BLACK FRIDAY DEALS THIS YEAR? HOW MUCH ARE SHOPPERS EXPECTED TO SPEND? Spending online during Black Friday is expected to rise 5.7% to roughly $9.6 billion, according to Adobe Analytics. Macy's CEO Jeff Gennette on Thursday said the competitive landscape has shifted to Black Friday deals prior to Black Friday.

Persons: Leonardo Fernandez Viloria, Marcus Collins, Collins, Dana Telsey, Jane Hali, Max, Lancome mascaras, Bobbi Brown concealers, Jeff Gennette, Mattel, Steve Totzke, Juveria Tabassum, Savyata Mishra, Richa Naidu, Helen Reid, Josie Kao Organizations: Black, REUTERS, Retailers, Department, Ross School of Business, University of Michigan, Labor, National Retail Federation, Telsey Advisory, Sensormatic Solutions, U.S, Adobe Analytics, Dollar, Walmart, Associates, Nordstrom, Adobe, Consumers, Deloitte, Electronics, Mastercard, Reuters, Thomson Locations: Caracas, Venezuela, U.S, Europe, Philadelphia, Panama, United States, United Kingdom, China, Bengaluru, London

☆ Mattel, hot off 'Barbie' success, hires ex-Fox, Sony exec to run TV studio
▼ + stars: | 2023-11-16 | by ( Drew Richardson | ) www.cnbc.com time to read: +2 min

Mattel hopes a new hire will help it expand its content slate, following the blowout box office success of "Barbie." The toy maker, home to Hot Wheels and American Girl, announced Thursday that it has hired former Fox and Sony exec Michelle Mendelovitz as head of Mattel Television Studios. "I look forward to the impact Michelle and Mattel Television Studios will have on expanding the content slate to the delight of our fans around the globe." Mendelovitz previously held senior roles at Disney 20th Television Studios, Apple TV+, Sony Pictures Television and CBS Television Network. "Hot Wheels Let's Race" and "Masters of the Universe: Revolution" are a few of the new releases planned for the upcoming year.

Persons: Mattel, Barbie, Michelle Mendelovitz, Josh Silverman, Michelle, Mendelovitz, Thomas, It's, Ynon Kreiz, Barney, Max Organizations: Girl, Fox, Sony, Mattel Television Studios, Mattel, Disney 20th Television Studios, Apple, Sony Pictures Television, CBS Television Network, Thomas &, CNBC, Cartoon Network

☆ Old Navy gives Gap a little something to cheer about amid sales slump
▼ + stars: | 2023-11-16 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +3 min

But signs of a turnaround for its Old Navy division offered at least something to cheer about. Overall revenue in the quarter for Gap Inc. fell 7% in the period over last year to $3.8 billion. Store sales across its brands in the quarter dropped 6%, while companywide online sales slumped 8% over the same time last year. Looking at its individual brands, sales at Gap’s namesake stores tumbled 15% versus a year ago. Excluding the negative impact from the sale of Gap China and the shutdown of Yeezy Gap, net sales for Gap were down 6% versus last year.

Persons: retailer’s, Richard Dickson, Dickson, Mattel, Barbie, “ Barbie ”, ”, Neil Saunders Organizations: New, New York CNN, Old Navy, Gap Inc, Refinitiv, Old, Industry, Warner Bros . Pictures, Inc, GlobalData Locations: New York, China

The holiday season, which begins with Black Friday at the end of November and lasts roughly until the end of December, is expected to be especially tough for retailers selling discretionary items, executives say. "We are seeing some early Black Friday sales start just now," Barbie maker Mattel's (MAT.O) president and chief commercial officer, Steve Totzke, told Reuters on Monday. "The market for toys has been declining for the whole year," said Florian Sieber, CEO of German toy maker Simba. "We are expecting a good holiday season for Mattel," Totzke said. "We expect to continue to gain share throughout the holiday season."

Persons: Peter Nicholls, Larian, Santa Claus, Barbie, Loo, Isaac Larian, Toymakers, Nic Aldridge, Aldridge, Mattel's, Steve Totzke, Florian Sieber, Simba, Sieber, Totzke, Frédérique Tutt, Jerry Storch, Richa Naidu, Matt Scuffham Organizations: REUTERS, Hasbro, Mattel, Consumers, Euromonitor, MGA Entertainment, Toymakers Hasbro, Reuters, Bandai, P, Global, Storch Advisors, Hudson's, Thomson Locations: London, Britain, Europe, Santa, United States, Loo Wee, U.S

"We are seeing some early Black Friday sales start just now," Barbie maker Mattel's (MAT.O) president and chief commercial officer, Steve Totzke, told Reuters on Monday. "The market for toys has been declining for the whole year," said Florian Sieber, CEO of German toy maker Simba. "We are expecting a good holiday season for Mattel," Totzke said. "We expect to continue to gain share throughout the holiday season." "But it's a reality that there won't be as many toys sold this year as last year."

☆ Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences
▼ + stars: | 2023-11-09 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +8 min

A range of XR tech is available for marketingMarketers have a range of XR technologies to choose from when developing immersive marketing campaigns. Apple is one company that's "pushing the boundaries" of XR-based marketing, Van Belleghem said. XR to the rescueXR technology is also helping marketers solve many of their biggest day-to-day challenges. XR technology also makes scalability easier, Van Belleghem said, because it provides a "scale that real-life events simply cannot match." Getting XR marketing campaigns rightAn essential first step in successful XR-based marketing is to understand the target audience and ensure campaigns provide value to customers' lives, said Rogers.

Persons: —, Ludenso, Eirik G, Sol Rogers, Rogers, Steven Van Belleghem — who's, Steven Van Belleghem, Simon Windsor, Van Belleghem, Apple's, Windsor, Arif Miah, Mattel's, Barbie Organizations: XR, Service, Discovery, Ludenso, Puma, Disney, Microsoft, Windsor, Mud

☆ Why food giants are rushing into a world of mustard Skittles and caviar-topped Pringles
▼ + stars: | 2023-10-27 | by ( Laura Petrecca | ) www.cnbc.com time to read: +2 min

A "crisps and caviar" snack kit from Pringles and The Caviar Co. While brand partnerships are a tried-and-true tactic to get attention, the marketing mashups of 2023 take it to a whole new level. Waning consumer attention spans and the escalating number of marketing messages have forced companies to find novel ways to break through. Beanstalk put together the partnership between Kellogg's Pringles brand and The Caviar Co. after noticing a trend on TikTok where users added a dollop of caviar on the chip. The three caviar kits, priced at $49, $110, and $140 — which include separate containers of Pringles and caviar — went viral on social media, with users posting videos of the kits and doing taste tests.

Persons: Tiffany, Burger King, Daniel Anderson, Allison Ames Organizations: Nike, Revlon, Stone Creamery, Kellogg's, Housewives, New Locations: New York

☆ The 'Barbie' movie turning into a global phenomenon helped boost sales for the plastic doll – but not by as much as you might expect
▼ + stars: | 2023-10-26 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Global gross billings in the quarter were up 14%, but this wasn't enough to offset poor performance in the first half of 2023. AdvertisementAdvertisementGreta Gerwig's "Barbie" blockbuster helped boost sales for the plastic doll following a poor performance in the first half of the year. North America made up around 58% of Barbie's total gross billings, and saw a much bigger rise — gross billings were up 26% to $349.9 million in the quarter. Global gross billings were down 6% in the year to September compared to the same period in 2022.

Persons: Greta Gerwig's, Mattel, —, Barbie, Ynon Kreiz, Kreiz, Barbie repositions Mattel, Gross, Anthony DiSilvestro, Mattel execs, Ruth Handler —, Rhea Perlman Organizations: Global, billings, Service, Mattel Locations: Hollywood, billings, America

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