Executives at Taco Bell, McDonald's, and Chipotle each noted success from pricier menu items recently.
The more expensive meal promotion successfully brought customers in, and "drove the highest weekly digital transactions ever in the US business," Kempczinski said in the October earnings call.
Taco Bell is seeing similar success with pricier menu items like the grilled cheese burrito, YUM Brands CEO David Gibbs said in a November earnings call.
In New York City, a Mexican Pizza costs $6.49, and a double steak grilled cheese burrito goes for $6.79, about double the cost of lower-priced burritos on the menu.
Analysts have praised both the grilled cheese burrito and adult Happy Meal as smart strategies driving sales.