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☆ Amazon is the latest threat to Facebook as ad targeting suffers
▼ + stars: | 2023-02-10 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +11 min

"So many people start their shopping on Amazon," Hassett said in an interview. People take selfies in front of the logo of Facebook parent company Meta on November 9, 2022 in Menlo Park, California. Liu Guanguan | China News Service | Getty ImagesFor Loftie, Amazon and Google provide better value because a shopper is showing intent by searching for a particular item. "In the near term, we expect Meta ad share to decline further in '23 given macro headwinds and the pivot to Reels," they wrote. Rachel Tipograph, CEO of marketing technology firm MikMak, said there are other unforeseen costs tied to Amazon advertising.

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

☆ Apple is searching for a head of ad sales as its streaming TV and sports ambitions grow
▼ + stars: | 2023-01-11 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple has a recruitment firm searching for a top TV and streaming executive to head up its ad sales. The search suggests the company may be considering an ad-supported tier for Apple TV+. Recruiters are quietly working on a search for a head of ad sales, according to a person familiar with conversations. This new executive search indicates that Apple has plans to create an ad tier for Apple TV+. An ad executive familiar with plans said Apple was negotiating a major beachfront presence this year.

"We are ready to add a number of your nominees to the board promptly and well before the general meetings," Capricorn said in a letter to Palliser posted on its website. Capricorn declined to clarify how exactly the board might change. Madison Avenue Partners, Capricorn's biggest shareholder at around 8%, on Monday separately reiterated its opposition to the board. The shareholder meeting to vote on the board changes is planned for Feb. 1, with a shareholder vote on the NewMed deal "on or around the same date", Capricorn said. "Holding the general meetings so close together deprives any reconstituted Capricorn board of the opportunity to re-assess the merits and terms of the NewMed transaction in parallel with a consideration of a range of other options," the statement said.

☆ A day in the life of Lisa Simonsen, an NYC luxury real-estate agent who takes calls at 3 a.m., counts Kelly Ripa as a client, and closed over $100 million in deals in 2022
▼ + stars: | 2022-12-28 | by ( Zoe Rosenberg | ) www.businessinsider.com time to read: +7 min

Lisa Simonsen is a New York high-society fixture and a real-estate broker with Douglas Elliman. She has closed over $2 billion in deals since 2005, with over $100 million in sales in 2022. Her day starts at 5 a.m. with cycling and green juice and ends at 10 p.m. with client phone calls. These days she is among the top-selling brokers at brokerage Douglas Elliman, where she heads up the ten-member Simonsen Team. "I'm very passionate about my work," Simonsen said.

☆ Here's the latest on Amazon's $31 billion ad business, which continues to grow despite the economic upheaval
▼ + stars: | 2022-12-27 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021. Under CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars, especially from advertisers that don't sell their products on its platform. Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Amazon's ad business is big and growingAdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas. Amazon's ad business is booming.

☆ ‘The Eveillard Gift’ Review: A Sketch of a Great Collection
▼ + stars: | 2022-12-26 | by ( Mary Tompkins Lewis | ) www.wsj.com time to read: 1 min

New YorkWhen its original building on East 70th Street eventually reopens after a renovation, the Frick Collection—now temporarily ensconced on Madison Avenue—will include a new gallery specifically designed to display the museum’s drawings. They will be shown on a rotating basis to avoid overexposure to light, humidity and other elements, and will feature a promised gift of 26 works on paper and sketches from the collection of Elizabeth “Betty” and Jean- Marie Eveillard that are currently on view at the Frick Madison. “The Eveillard Gift,” an exhibition of this munificent bequest, suggests the impressive caliber of the donors’ larger collection and the museum’s continued commitment to the study of European drawings.

☆ How Silicon Valley and Madison Avenue are remaking the world of advertising
▼ + stars: | 2022-12-19 | by ( Cnbc.Com Staff | ) www.cnbc.com time to read: +5 min

The Covid years led many organizations to finally understand just how important digital transformation was to their business future. But now, there's a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical. But use of technology and greater emphasis on digital marketing has led firms like ServiceNow to find new and better ways to reach customers through a journey, so to speak. AI in advertisingAs digital immerses the world of marketing, it can be applied to physical events and that's something ServiceNow learned firsthand through a series of conferences it hosts. Look outside ad industryPark advises companies to look beyond his experience, or any advertising-specific case study, for new ideas.

LONDON, Dec 19 (Reuters) - Capricorn Energy's (CNE.L) third-biggest shareholder, Palliser Capital, has called for a general meeting to set a vote on removing seven Capricorn directors from supervisory roles including the CEO, according to documents seen by Reuters. "We have requisitioned the board of Capricorn Energy ... to convene a general meeting (the "EGM") of the Company," Palliser Chief Investment Officer James Smith said in a Dec. 19 letter to Capricorn shareholders. "The EGM will enable shareholders to vote on resolutions to effect the removal of seven current Capricorn directors and the appointment of six independent, highly-qualified replacement candidates." The directors that Palliser wants to remove include Capricorn Chief Executive Officer Simon Thomson and its chief financial officer, also named James Smith, who both hold executive and supervisory roles. The shareholder meeting to vote on Palliser's resolutions has to take place by Jan. 30, Palliser said.

☆ Banker bonuses are set to be so bad even the firm's revenue drivers are going to get dinged
▼ + stars: | 2022-12-05 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

A man pauses outside of the New York Stock Exchange (NYSE) on January 15, 2016 in New York City. While they aren't internally announced and paid until early next year, firms are wrapping up discussions about the size of bonus pools that divisions will be able to disperse from. And for many firms, the pools are being resized from Olympic to kiddie. The Financial Times reported Friday that JPMorgan Chase, Citigroup, and Bank of America are considering cutting bonus pools within M&A and IPO teams by 30%. More on how crypto firms are hoping ads can quell trust concerns.

☆ The SEC is suing real-estate mogul Kent Swig's shady crypto partner for perpetuating a 'pump-and-dump' scheme with a different gold-backed crypto currency
▼ + stars: | 2022-12-01 | by ( Alex Nicoll | Daniel Geiger | ) www.businessinsider.com time to read: +8 min

Now the SEC is suing the CEO of Swig's company for an earlier, separate gold-backed crypto scam. According to the SEC, Braverman was said to be the chief operating officer of one of two companies the regulator targeted in the complaint. When Swig's company announced Digau, cryptocurrencies were on a sugar high, with bitcoin trading above $60,000. Neither Swig nor Dignity Gold would reveal to Business Insider any of the specific site locations where the company plans to mine. To extract the gold, Swig partnered with a mining company called Apache Mill Tailings.

☆ Seeking nominations for the rising stars of brand marketing
▼ + stars: | 2022-12-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

In sider is seeking nominations for our list of rising stars of brand marketing. W e're looking for up-and-coming brand marketers who have the potential to be industry leaders. Please submit nominations by January 6.Insider is seeking nominations for its 2022 rising stars of brand marketing. Criteria and methodologyThe candidates shouldn't be CMOs or other high-ranking marketing executives, but the people working behind the scenes to create the future of marketing at established and up-and-coming brands. Submit your nominations here and include as much detail as to why your nominee deserves to be recognized.

☆ These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022
▼ + stars: | 2022-11-15 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +1 min

Introducing this year's rising stars of Madison Avenue. The ad industry continues to undergo massive changes, and these early- and mid-career professionals are helping advertisers navigate the chaos. They're challenging the traditional agency model, finding creative uses of data to inform their ad strategies, and making standout creative. They're also finding unique ways to help brands connect to the next generation of consumers, Gen Z. Scroll on to see the 35 rising stars of Madison Avenue, listed alphabetically.

☆ Ivana Trump's lavish NYC townhouse is on the market for $26.5 million. The 1980s time capsule has a gold-encrusted library and a pink marble bathroom — take a look inside.
▼ + stars: | 2022-11-14 | by ( Robert Davis | ) www.businessinsider.com time to read: +2 min

Ivana's children — Donald Trump Jr., Eric Trump and Ivanka Trump — spent their teenage years there. The property is located between Fifth and Madison avenues and is listed for sale for $26.5 million. All proceeds from the estate sale are slated to go to Ivana's three children: Donald Trump Jr., Eric Trump and, Ivanka Trump. "My mom absolutely loved that house," son Eric told The Journal, adding that the property "embodied Ivana Trump." In her 2017 book "Raising Trump," Trump noted that the property needed "significant work" after it had sat empty for nearly 12 years.

☆ Elon Musk is threatening to 'thermonuclear name and shame' advertisers that press pause on Twitter. It's a dumb thing to do to your biggest customers.
▼ + stars: | 2022-11-07 | by ( Jake Swearingen | ) www.businessinsider.com time to read: +8 min

After advertisers paused spending, Musk went on the offensive, tweeting that advertisers were causing a "massive drop in revenue," He continued: "Extremely messed up! Per a Standard Media Index report, total advertising spending was down by 5% year-over-year in September. Other advertising giants like YouTube and Meta reported year-over-year declines in advertising revenue, with YouTube down by 2% and Meta down by 4%. Brand advertising relies highly on "brand safe" outlets where ads won't appear near objectionable content like violence, pornography, or hate speech. To replace the $40 million in lost monthly revenue, Twitter would need to sign up a little over 5 million Twitter Blue accounts paying $8 a month in its first month.

☆ Kering shares up on report company seeks to buy Tom Ford
▼ + stars: | 2022-11-04 | by ( Mimosa Spencer | ) www.reuters.com time to read: +3 min

PARIS, Nov 4 (Reuters) - Shares in Gucci-owner Kering (PRTP.PA) rose in early Friday trading following a report the French luxury goods company is in advanced talks to buy U.S.-based fashion label Tom Ford. Shares were up 2.4% in morning trade, after the Wall Street Journal on Thursday reported the company was the front runner for a deal, with rivals including Estee Lauder (EL.N). "The logic is compelling," said Piral Dadhania of RBC, of such a deal, citing Tom Ford's past as creative director of Kering labels Gucci and Yves Saint Laurent in the nineties and into the early 2000s, as well as the label's high positioning. Kering, which has been bulking up its eyewear division, recently purchasing U.S. label Maui Jim, has also signalled interest in expanding into beauty. With few financial details available on Tom Ford's label, some analysts were cautious.

☆ Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.
▼ + stars: | 2022-11-03 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Netflix's move to add advertising — a reversal of its longtime stance against ads — has been the subject of widespread research. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

☆ As chaos continues with Twitter under Musk, advertiser patience is starting to wear thin
▼ + stars: | 2022-11-02 | by ( Lindsay Rittenhouse | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Advertisers weigh whether to pull ad spend from Twitter or stay. He plans to hold a virtual meeting with advertisers this Thursday but patience is wearing thin. But the Twitter team is in such disarray, attendees aren't clear who would be on the call to settle advertisers' nerves. A separate source said Meg Haley, Twitter VP of revenue product specialists, has been taking charge of conversations concerning advertiser partnerships in the interim. Some in the advertising community also question how committed Musk's Twitter will be to advertising in the long-term.

☆ Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight
▼ + stars: | 2022-10-27 | by ( Patience Haggin | Suzanne Vranica | ) www.wsj.com time to read: 1 min

Elon Musk is expected to complete a takeover of Twitter this week, barring a last-minute snag. Madison Avenue isn’t sold on the deal. Advertisers are concerned about the billionaire’s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation.

☆ Elon Musk Says Twitter Won’t Be ‘Free-for-All Hellscape,’ Addressing Advertisers’ Concerns
▼ + stars: | 2022-10-27 | by ( Patience Haggin | Suzanne Vranica | ) www.wsj.com time to read: 1 min

☆ LoveShackFancy built a pretty, skinny, rich-girl dreamworld. The fantasy was impossible to live up to.
▼ + stars: | 2022-10-24 | by ( Anna Silman | ) www.businessinsider.com time to read: +34 min

Suddenly, in the midst of discussing what Cohen should wear to the next LoveShackFancy store opening, there was the sound of glass clanging. (Another person confirmed hearing this exchange, though the person close to the company said multiple Zoom attendees did not recall it.) The person close to the company said, "It is not uncommon for trips to have dual purposes — they always generate content." Another time, during a visit to the Palm Beach store, Cohen freaked out after seeing staffers in sweatshirts and sneakers. "As with most contemporary fashion brands, we currently do not operate in the plus-size business," the person close to LoveShackFancy said.

☆ The CEO of Barry Diller's IAC says Netflix with ads will be a double blow to network TV revenue: 'Now they're losing audience and losing scarcity.'
▼ + stars: | 2022-10-20 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

The growth of ad-supported streaming at scale is set to challenge the $60 billion TV ad business. One top internet executive, IAC CEO Joey Levin, says Netflix will destroy networks' scarcity argument. Wall Street also is waiting to see if Netflix draws ad dollars from social media or TV. Traditional TV networks are about to lose one of their main arguments for charging big rates for ads. Netflix's arrival on Madison Avenue next year is going to erode the hugely lucrative TV ad business, said Levin, who spoke with Insider in September.

☆ EXCLUSIVE Hedge fund Irenic asks Capricorn Energy to ditch NewMed deal
▼ + stars: | 2022-10-19 | by ( Svea Herbst-Bayliss | ) www.reuters.com time to read: +3 min

The company's stock price closed up 0.25% at 244.60 penceThe NewMed transaction would result in Capricorn being paid a $620 million special dividend. It would also leave them with a 10.3% stake in the combined company, with NewMed shareholders owning 89.7%. A liquidation could value Capricorn's assets at 350 pence per share, versus the 254 pence-per-share valuation in the NewMed deal, according to Irenic. "The company has yet to present shareholders with any proposal that represents superior value relative to the straightforward liquidation value we have assessed," Irenic wrote in the letter. Prior to agreeing on a sale to NewMed, Capricorn scrapped plans to merge with Tullow Oil Plc (TLW.L) in a deal that would have valued Capricorn shares at 210 pence and would have given Capricorn investors 47% of the new entity.

☆ GE plans to wind down office space in Boston and some other corporate sites
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +1 min

CHICAGO, Oct 18 (Reuters) - General Electric Co (GE.N) plans to wind down physical office space in Boston and some other corporate sites as it prepares to split into three independent businesses, a company spokesperson said on Tuesday. The spokesperson said GE's global headquarters will remain in Boston "at this time", adding the company is working to locate a new and smaller office space. Register now for FREE unlimited access to Reuters.com RegisterAs part of the plan, GE will consolidate office space in Norwalk, Connecticut, and exit its facility at Madison Avenue in New York in December. The company will also pursue a sale of its Crotonville learning campus in New York, the spokesperson said. Register now for FREE unlimited access to Reuters.com RegisterReporting by Rajesh Kumar Singh, Editing by Franklin Paul and David GregorioOur Standards: The Thomson Reuters Trust Principles.

☆ Disney and Netflix are battling to sell ads on their cheaper versions, but Disney's pricing and seasoned sales teams are winning with brands
▼ + stars: | 2022-10-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Netflix is launching a tier with ads Nov. 3, with Disney+ following with a similar offering Dec. 8. Evercore estimated two-thirds of Disney+ subscribers would switch to the ad tier but the uptake remains a question. To be sure, many initial commitments to Disney+ Basic were negotiated as part of the larger TV upfront deals and ranged based on agencies' total spend. If Disney+ Basic underdelivers for advertisers, those buyers also have the assurance that Disney can fill the gaps with other parts of its video business. Disney+ has 152 million subscribers, including 45 million in the US, with a goal of hitting up to 165 million by the end of 2024.

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