CNN —A Filipino ad agency has come under fire for using footage of other countries in a promotional video for the country’s new tourism campaign, “Love the Philippines.”Days after the campaign launched on June 27, the Department of Tourism (DOT) said it was investigating allegations that the video contained several shots of countries other than the Philippines.
On Sunday, DDB Philippines issued a statement “profusely” apologizing for the “highly inappropriate” use of foreign stock footage in the video, which has since been taken down.
The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate, and contradictory to the DOT’s objectives,” DDB Philippines said, according to the CNN Philippines report.
Last year, tourism represented 17% of the country’s GDP, the World Travel and Tourism Council reported in June, according to CNN Philippines.
Otherwise, I have a duty to ask questions,” Salceda said, according to CNN Philippines.
Persons:
“, ”, Ina Zara, Loyola, ” Zara, Christina Frasco, Frasco, it’s, Joey Salceda, ” Salceda
Organizations:
CNN, Department of Tourism, Philippines, DDB Philippines, CNN Philippines, Tourism Council
Locations:
Filipino, Philippines, CNN Philippines, Philippine