Nike alums lead numerous brands, including Lululemon, Allbirds, Columbia Sportswear, and The North Face.
Tim Sheerin, the senior vice president of global wholesale at Columbia Sportswear, at an investor day event this year.
The trend has accelerated in recent years, with competing sportswear companies including Lululemon and Allbirds opening offices in Portland, Oregon.
While sportswear companies are a natural fit for former Nike executives, nonathleticwear companies also have hired from Nike's top ranks.
Crocs, which named the former Nike vice president Emma Minto the senior vice president of the Americas in 2020, also has been on a hot streak.