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We're back just in time for the weekend with some of our best stories spanning real estate, retail, and lifestyle. Today, we're bringing you the latest on NYC's penthouse sales, Rolex's rise to the top, and lavish $200,000 post-pandemic weddings. Rolex's path from humble origins to the top luxury watch brand. Gary Hershorn/Getty ImagesRich people are scooping up more New York City penthouses now than any other time in the last 14 years. Here's what that means for Manhattan real estate.
Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and now looking to build lucrative businesses around their massive audiences. "I think TikTok is super interesting," Jad Dayeh, a partner and the cohead of digital at WME, told Business Insider in a wide-ranging interview. Since the rise of digital media, WME has developed a department for influencers who are popular on platforms like YouTube, Instagram, and now TikTok. Dayeh said WME spent a lot of time last year negotiating these "multimillion-dollar multiyear deals" for the gamers the company represents. WME also focused on securing partnerships between digital talent and major brands.
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