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☆ The daily routine a lawyer uses to balance her TikTok side hustle with her full-time career
▼ + stars: | 2023-01-26 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Paige Sparks is a full-time labor and employment lawyer who runs a law firm with her sister-in-law. Here is how she manages legal work while posting to TikTok, Instagram Reels, Facebook, and YouTube. So, she started sharing her legal knowledge on TikTok to see if she could generate buzz where she lives in Missouri. "I have ADHD and I cannot complete any task without my list," Sparks said. And if someone calls about an item that she's already crossed off her list, she'll reschedule the call for the following day.

☆ How much a cat influencer with 238K TikTok followers made last year and how her owner built the business
▼ + stars: | 2023-01-25 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

According to Wade, who runs the TikTok, Instagram, and YouTube accounts for her "cat chef" called Princess Honeybelle, a lot of pet creators don't try to get paid for their content. Honey now has over 238,000 TikTok followers, 157,000 Instagram followers, and 1,300 YouTube subscribers. While Honey's followers were growing and her cat account was verified on Instagram, Wade had to figure out how much her content was worth. "We did a bit of research and reached out with other creators, and found out that we were really, really undercharging," Wade said. She charges extra for brand exclusivity, video posts and photo posts, story posts, and for sponsored posts to be pinned or added to her account highlights.

☆ The schedule an employment lawyer uses to balance making TikToks with running her own law firm
▼ + stars: | 2023-01-23 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

☆ Seeking nominations for the top creator economy startups in New York in 2023
▼ + stars: | 2023-01-10 | by ( Nhari Djan | ) www.businessinsider.com time to read: +1 min

Insider is updating its list of the top creator-economy startups in New York. We want to hear from you about the New York-based startups that made waves over the last year. The list will be determined by Insider based on our reporting and the nominations we receive. We will take into consideration factors like customer adoption, how a company is contributing to the New York media scene, funding and financials, and its impact on the creator economy as a whole. Please submit your nomination via the Google form below, and tell us why the startup deserves to make the list.

☆ The 10 best and worst brands for influencers to work with, according to data from about 9,600 creator reviews
▼ + stars: | 2023-01-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Creator-review platform FYPM ranked the 10 best and worst brands for influencers to work with. F*** You Pay Me, a platform for creators to anonymously review brands, published in January its first list of the best and the worst brands to work with, based on data from 9,578 responses from influencers on its platform. The list, which was published on FYPM's blog, described some of the characteristics that the best brands have in common. Adobe, at the top of the "best" list, garnered good feedback about its relationships with influencers. Lugrin also said that the variety of businesses that made the "best" list may surprise people, and shows that influencer marketing touches everything.

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