Volkswagen has struggled to win over younger Chinese consumers, who are attracted to the gadget-heavy electric cars offered by local competitors.
BERLIN— Volkswagen AG is losing market share to domestic auto makers in China, its single biggest market, confronting the German car company’s new chief executive with one of his most difficult challenges.
Despite some sales gains in recent months, VW said it expects its market share in China to be around 16% this year.
That is down almost a fifth since 2019, when it stood at about 20%, according to data provided by Jato Dynamics, a consumer research group.
VW, which has the biggest market share of any foreign car maker in the country, owns brands that are popular there such as VW, Skoda, Porsche, Audi and Bentley.