DIRS.INFO The most relevant business & tech news

☆ Why sports marketing is a growth area, according to Stagwell’s Mark Penn
▼ + stars: | 2023-10-06 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy sports marketing is a growth area, according to Stagwell’s Mark PennThe U.S.-based global marketing network, Stagwell, took over the beach at Cannes Lions 2023. CNBC’s Tania Bryer visits Stagwell’s Sport Beach to talk to the company’s chairman and CEO, Mark Penn.

Persons: Mark Penn, CNBC’s Tania Bryer Organizations: Cannes Lions Locations: U.S, Stagwell’s

☆ Nvidia is targeting the ad industry as its next major chip-buying market
▼ + stars: | 2023-09-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Jamie Allan, Nvidia director of business development for global agencies and advertising. For Nvidia, the advertising industry unlocks access to a client base that includes virtually every single major corporation across every industry. Taboola is using Nvidia GPUs to speed up its natural language processing, which analyzes articles and serves relevant content to users. More recently, it's been using Nvidia and OpenAI technologies to allow advertisers to create images within its platform. Allan said Nvidia intends to be more involved in the advertising industry discourse and help advise companies about the adoption of AI.

Persons: Nvidia's Jamie Allan —, —, Allan, Jamie Allan, Microsoft's Bing, Stephan Pretorius, There's, Adam Singolda, it's, Media.Monks, Jay Pattisall, Forrester, Nvidia, Jensen Huang Organizations: Nvidia, Big Tech, Google, Meta, EMEA, WPP, DENZA, AWS, Adobe, Media.Monks, Oracle, Cannes Lions, pharma, they're

A Meta logo is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 19, 2023. The authors said in the OpenAI case that works like books and plays are particularly valuable for AI language training as the "best examples of high-quality, long form writing." Meta and OpenAI were also sued for copyright infringement in July by a separate group of authors that includes comedian Sarah Silverman, part of a growing list of copyright cases against AI companies. Meta published a list of datasets used to train its first version of the Llama model, which it released in February. The company did not disclose training data for its latest version, Llama 2.

Persons: Eric Gaillard, Michael Chabon, Chabon, Tony, David Henry Hwang, Matthew Klam, Rachel Louise Snyder, Ayelet Waldman, Meta, Sarah Silverman, Blake Brittain, Katie Paul, David Bario, Daniel Wallis Organizations: Cannes Lions International, Creativity, REUTERS, Meta, Google, Thomson Locations: Cannes, France, San Francisco federal, Washington, New York

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Here’s how Bud Light became the latest corporate bogeyman for Ron DeSantis
▼ + stars: | 2023-07-21 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

Partnering with a young, popular trans woman could help a brand like Bud Light reach a more youthful demographic. But because Bud Light managed to alienate everyone, it hasn’t gotten the benefit of a buycott. In the week ending on July 8, Bud Light sales, by dollar, fell nearly 24% year-over-year, according to data provided by Williams. Others are more breezy, showing people enjoying Bud Light despite the inconveniences of summer (sunburn, thunderstorm). Bud Light is “coming back,” said Marcel Marcondes, AB InBev’s chief marketing officer, during the Cannes Lions International Festival of Creativity in June.

Persons: Ron DeSantis, Bud Light, influencer Dylan Mulvaney, Bud, BUD, “, Mulvaney, Lamar Taylor, “ prudently, DeSantis, Taylor, Scott Olson, Bud Light’s, Dylan Mulvaney, Anheuser Bush, — Anheuser, Brendan Whitworth, ”, LIV, Rob Carr, buycotts, hasn’t, Bump Williams, Williams, Busch, Whitworth, ” Whitworth, Marcel Marcondes, ” Daniel Korschun, ” Korschun, Erin Reed, Elon Musk, he’s Organizations: New, New York CNN, Florida Gov, Republican, Bud Light, Anheuser, Busch InBev, State Board of Administration, AB InBev, CNN, Busch, “ Anheuser, Gallup, — Anheuser Busch’s, America, Trump National Golf Club, Modelo Especial, InBev’s, Cannes Lions International, Creativity, Drexel University, InBev, Republicans, Target, Twitter, Tesla, Disney Locations: New York, Florida, Sterling , Virginia, Central Florida

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ Poet and activist Amanda Gorman discusses using brand partnerships to raise issues that matter
▼ + stars: | 2023-06-30 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPoet and activist Amanda Gorman discusses using brand partnerships to raise issues that matterCNBC's Tania Bryer sits down with poet, activist and Estée Lauder Global Changemaker Amanda Gorman at the 2023 Cannes Lions International Festival of Creativity.

Persons: Amanda Gorman, Tania Bryer, Estée Lauder Organizations: Cannes Lions International, Creativity

☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
▼ + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.

Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas

☆ Meta vs. Alphabet: Wall Street favors one over the other. Our view is not so black and white
▼ + stars: | 2023-06-27 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Wall Street analysts continued to favor Meta Platforms (META) over Alphabet (GOOGL), sending shares of META up more than 3% and GOOGL shares just slightly higher Tuesday. Analysts at both firms expressed concern over how the implementation of generative AI might hurt search-related ad revenues and boost expenses. That said, Bernstein and UBS both also acknowledge that longer-term generative AI may very well prove a tailwind for Alphabet. META YTD mountain Meta Platforms YTD performance Meta Platforms, meanwhile, has been getting better reviews. Bottom line Both Meta and Alphabet are likely to benefit from generative AI in the long-term — even if Meta has more clearcut benefits in the near term.

Persons: Bernstein, Bard, MAUs, Instagram, chatbots, Meta, Jim Cramer's, Jim Cramer, Jim, Beata Zawrzel Organizations: Street, UBS, Citi, Google, Meta, Cannes Lions, Creativity, Instagram, CNBC, Nurphoto, Getty Locations: —

☆ VidCon 2023 showed how much the line between creator and fan has blurred. Here are 6 top takeaways from the annual creator industry conference.
▼ + stars: | 2023-06-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

VidCon, the conference for creators, professionals, and fans returned this year in Anaheim, CA. Last week, creators and industry professionals came together at the Anaheim Convention Center for VidCon. Beyond the panels, parties, and meet-and-greets, the real magic of VidCon was happening offsite, at nearby restaurants and bars where brands, agencies, and startups hosted exclusive invite-only mixers. At this year's VidCon, the divide between creator and fan faded, and many attendees identified with both. Snapping a photo with a successful creator became less valuable than actual time spent learning the secrets to their success.

Persons: Colin, Samir, Amber Tarshis, Instagram Organizations: YouTube, Cannes Lions, Anaheim Convention, VidCon Locations: Anaheim , CA, Anaheim

☆ Legacy media companies enter dark times as failures mount and Netflix rises again
▼ + stars: | 2023-06-25 | by ( Alex Sherman | ) www.cnbc.com time to read: +4 min

Stock Chart Icon Stock chart icon Netflix vs the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Disney vs. the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Warner Bros. Stock Chart Icon Stock chart icon Paramount Global vs the S&P 500 over the past five months. Stock Chart Icon Stock chart icon Comcast vs the S&P 500 over the past five months.

Persons: Bob Iger, David Zaslav, Bob Bakish, Wells Fargo, Warren Buffett, It's, dethroning, Donald Trump's, Mario, Zaslav, Greenfield, there's, There's, Simon & Schuster, Mark Read Organizations: Walt Disney Company, Warner Bros, Paramount Global, Getty, Companies, Netflix, Disney, Warner Bros . Discovery, Paramount, CNBC, Fox Corp, Comcast, MSNBC, dethroning Fox, Mario Bros, Boston University, Hollywood, Activision, Simon &, WPP, Cannes Lions Locations: Cannes, France

☆ Shadow of AI Flits About Cannes Lions Ad Extravanganza
▼ + stars: | 2023-06-24 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/shadow-of-ai-flits-about-cannes-lions-ad-extravanganza-91179760

Persons: Dow Jones Locations: cannes

☆ Kevin Hart and Thai Randolph on building a media empire
▼ + stars: | 2023-06-23 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKevin Hart and Thai Randolph on building a media empireJulia Boorstin sits down with comedian Kevin Hart along with Thai Randolph, CEO of Hartbeat, from the annual Cannes Lions advertising festival. Hart was named the Entertainment Person of the Year at this year's event. The three discuss the growth and outlook for Hart's media company as the landscape continues to evolve.

Persons: Kevin Hart, Thai Randolph, Julia Boorstin, Hart Organizations: Cannes Lions, Entertainment Locations: Thai

Apple | Spotify | Stitcher | Amazon | Google Listen and follow ‘Hard Fork’This week, advertisers swarmed the beaches of southern France for the Cannes Lions advertising festival. Kevin says artificial intelligence is all anyone there can talk about, but admits the conference is making him rethink how quickly generative A.I. will take over the industry — despite the buzz. Then, the New York Times reporter Emma Goldberg on when remote work stopped being the future for tech companies. And finally: What does the newest season of “Black Mirror” tell us about what’s next for TV?

Persons: Kevin, Emma Goldberg, what’s Organizations: Apple, Spotify, Cannes Lions, New York Times Locations: France

☆ Cannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions history
▼ + stars: | 2023-06-22 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Accenture Song CEO on what makes him the most awarded creative in Cannes Lions historyDavid Droga, CEO of Accenture Song, is the most awarded creative in Cannes Lions history. In this far-reaching interview he talks to CNBC's Tania Bryer about the festival, the rise of AI and his own entrepreneurial journey.

Persons: David Droga, CNBC's Tania Bryer Organizations: Cannes, Accenture, Cannes Lions

☆ Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices
▼ + stars: | 2023-06-22 | by ( Stefan Sykes | ) www.cnbc.com time to read: +11 min

For companies like Target and Disney, it is unclear if boycotts will hit sales. The company said it has not changed any policy on decorations and is encouraging stores to celebrate Pride Month. Despite the mounting headlines and sustained criticism of Bud Light, corporate boycotts are "overstated," and those offended by campaigns tied to Pride Month are in the "minority," Ellis said. Bud Light appears to be an outlierIn April, the brewer ran a March Madness promotion with trans influencer Dylan Mulvaney, who shared a customized Bud Light can on Instagram. Justin Sullivan | Getty ImagesIt isn't just Bud Light — brands across the board are facing calls to boycott their goods or services.

Persons: Gene Kim, Bud Light, Anson Frericks, Starbucks baristas, Sarah Kate Ellis, Ellis, Dylan Mulvaney, Brendan Whitworth, — Alissa Heinerscheid, Daniel Blake —, Bump Williams, Busch, Frericks, Bud, Marcel Marcondes, Marcondes, Justin Sullivan, Jack Daniel's, Lawrence Glickman, Glickman, baristas, hasn't, Disney isn't, Ron DeSantis, Lindsey Roeschke, Brayden King, King, David Cliff, Nurphoto Organizations: Anheuser, Busch, Target, Disney, Starbucks, Pride Month, Target's, Pride, GLAAD, Mulvaney, CNBC, Gay, Chamber, Commerce, Cannes Lions International, Creativity, Brands, Kohl's, Nike, Adidas, Ford, Associated Press, American Studies, Cornell University, Consumer, Walt Disney Co, Florida Gov, Brand Intelligence, Morning, Northwestern University, Getty Locations: U.S, America, San Francisco , California, Oklahoma, Florida

☆ Vice Media declares Fortress Investment Group the winning bidder in bankruptcy sale
▼ + stars: | 2023-06-22 | by ( Alex Sherman | ) www.cnbc.com time to read: +2 min

(Photo by Hutton Supancic/Getty Images for SXSW)Vice Media has declared Fortress Investment Group's stalking horse bid of $225 million the winning offer for the company as it emerges from bankruptcy. Vice received multiple bids for the company, but none of them "rose to the level of being deemed a superior bid," according to an internal memo obtained by CNBC. Vice will present the sale to bankruptcy court on Friday and expects the acquisition to close then, the company said in the memo. The sale closes a chapter for the digital media company that was valued at $5.7 billion in 2017. Vice owns a series of assets including Vice News, Vice Studios, Refinery29 and an ad agency called Virtue.

Persons: Hutton Supancic, Fortress, GoDigital, Craig Greiwe, Spokespeople Organizations: Media, Investment, CNBC, Soros Fund Management, Monroe Capital, News, Vice Studios, Cannes Lions Locations: Viceland, Austin , Texas

☆ Cannes Lions 2023: Will.i.am on his latest venture FYI.AI and the future of technology
▼ + stars: | 2023-06-22 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Will.i.am on his latest venture FYI.AI and the future of technologyCNBC's Tania Bryer talks with musician, futurist and entrepreneur, will.i.am. The Black Eyed Peas founder talks about his latest venture, FYI.AI, and what the future holds when it comes to technology and the creative industry.

Persons: Will.i.am, CNBC's Tania Bryer Organizations: Cannes

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

☆ Bud Light rolls out new ad following the Dylan Mulvaney controversy
▼ + stars: | 2023-06-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.

Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, ”, Marcel Marcondes, “, ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney

☆ WPP CEO Mark Read on the state of the advertising market
▼ + stars: | 2023-06-22 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWPP CEO Mark Read on the state of the advertising marketJulia Boorstin sits down with WPP CEO, Mark Read, from the Cannes Lions advertising festival about where ad dollars are moving and his outlook for the rest of the year.

Persons: Mark Read, Julia Boorstin Organizations: WPP, Cannes Lions

☆ Cannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president says
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president saysAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that brands have a social responsibility and controversies, such as the one caused by Bud Light's campaign, can be navigated.

Persons: Wrigley, Andrew Clarke, Mars Wrigley, CNBC's Tania Bryer, Bud Light's Organizations: Cannes, Brands

☆ Pinterest CEO: 'Advertisers are looking for a place that is positive'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPinterest CEO: 'Advertisers are looking for a place that is positive'CNBC's Julia Boorstin speaks with Pinterest CEO Bill Ready from the annual Cannes Lions ad festival about the company's recent initiatives around building a positive space for advertisers along with its growth in e-commerce shopping.

Persons: Julia Boorstin, Bill Ready Organizations: Cannes Lions

☆ These 'A.I. humans' are letting gamers modify their voices in real time
▼ + stars: | 2023-06-21 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Voicemod has created 20 "AI humans," digital personas that allow gamers to speak in voices other than their own. An artificial intelligence firm in Spain has unveiled a number of "AI humans" that allow people to modify their voices in video games — in real time. The voices are trained on voices from professional human voice actors. While many of today's AI algorithms allow people to submit text and receive something AI generated back, the feat of ensuring this is done in real time is much harder. The company is close to finishing a "watermarking" solution that can identify whether voices have been generated using modification systems.

Persons: Voicemod, Jaime Bosch, Bosch Organizations: CNBC, Apple, Bitkraft Ventures, Bosch, Cannes Lions Locations: Spain, Valencia, Barcelona, Europe

☆ 6 ways marketing is evolving with current trends and thriving, according to CMOs at Cannes Lions
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: 1 min

Cannes Lions has been trying to improve diversity, and it seems to be working. Najoh Tita-Reid, global chief marketing officer, Logitech Insider"A couple of things have changed at Cannes. It is wonderful to see Cannes take the time to be intentional about who is here, who gets to create, and whose voices are heard. I am very happy to say one of the things that's changed is that DEI is a much bigger priority." -Najoh Tita-Reid, global chief marketing officer, Logitech

Persons: Najoh Tita, Reid, Tita Organizations: Cannes Lions, Logitech, Cannes

Search resuls for: "Cannes Lion"

25 mentions found