Trump Media said Friday it has started rolling out a TV streaming service that aims to air "neglected" content on its social media platform Truth Social.
The company's stock price, which trades under the ticker DJT on the Nasdaq, jumped more than 6% Friday morning on the heels of the news.
DJT shares had been in a slump since the share price briefly surged after former President Donald Trump, who is the company's majority shareholder, survived an assassination attempt on July 13.
Before Friday, the share price had fallen more than 33% after that bump.
Trump, who is the Republican presidential nominee, owns nearly 59% of the company's stock.
Persons:
Donald Trump, Trump
Organizations:
Trump Media, Nasdaq, Republican