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The American workplace has undeniably changed since 2020 and the start of the pandemic. A company job is no longer the dream. Their day jobs are treated like situations to get out of to find real business potential. The American dream — of upward mobility, individual prosperity and success — in 2024 anyway, is not a result of traditional employment. “I don’t go to sleep,” one of the contestants says of how she balances her day job and her hustle.
Persons: Elena Sheppard, , Ashley Graham, Emma Grede, teetering, Gerde, Graham, Sheppard, Gen, , “ It’s, “ I’ve, it’s Organizations: Cuban, Martin’s Press, CNN, Good, Grede Locations: Cuban Diaspora, St, American
Oil prices edge higher after U.S. stocks build less than expected
  + stars: | 2024-03-07 | by ( ) www.cnbc.com   time to read: +1 min
Oil prices ticked higher on Thursday after U.S. crude inventories rose less than expected last week and fuel stocks saw large draws. Oil prices ticked higher on Thursday after U.S. crude inventories rose less than expected last week and fuel stocks saw large draws. Brent crude futures rose 15 cents to $83.11 a barrel by 0021 GMT, while U.S. West Texas Intermediate crude futures rose 18 cents to $79.31 a barrel. The benchmarks edged up about 1% on Wednesday after crude inventories rose for a sixth week in a row, building by 1.4 million barrels, about two-thirds of the 2.1 million-barrel rise analysts had forecast in a Reuters poll. Gasoline and distillate stocks fell more-than-expected, the EIA data also showed.
Persons: Jerome Powell Organizations: Brent, U.S, West Texas, U.S . Federal Locations: U.S ., U.S, Beijing, Saudi Arabia, Asia, Oman, Dubai
Since the beginning of the year, I’ve been keeping track of every report I see about major budget shortfalls at universities. Here’s a sampling:“SUNY Warns of Future $1B Deficit Without Higher Tuition or More Aid” — The Times Union, Jan. 2. “Penn State Plans Nearly $100M in Cuts for FY26 Budget” — Higher Ed Dive, Jan. 24. “As U. of Arizona Confronts Budget Cuts, Workers and Students Brace for the Worst” — The New York Times, Feb. 21. The other is the decline in Americans’ confidence in higher education.
Persons: I’ve, Brace, Sharon Otterman, Josh Moody, Ed Organizations: The Times Union, UConn, Connecticut, “ Penn, Workers, New York Times, Gallup Locations: Arizona, New York
Inside OpenAI, Sam Altman is still approachable and friendly to staff, even though many of them are realizing how little they know about how the company operates. Altman responded simply that it would be "over soon," supplying staff with no other detail, according to two people who witnessed the exchange. The internal investigation nearing its end was also reported by the Wall Street Journal and The New York Times. Such a lack of candor with employees is a more recent development for Altman, one of the people familiar noted. Although OpenAI employees are paid well, many workers are increasingly concerned about how much risk they're assuming.
Persons: Sam Altman, Altman, Slack, OpenAI, Andrej Karpathy, Karpathy, Ilya Sutskever, OpenAI's, Sutskever, Greg Brockman, Jakub Pachoki, Kali Hays Organizations: Service, Wall Street, The New York Times, SEC, Fund, Street, Microsoft, OpenAI Locations: OpenAI, Karpathy, khays@insider.com
As the IRS bolsters its cryptocurrency expertise, tax professionals are bracing for increased scrutiny of digital currency. The IRS announced it hired two former crypto executives to beef up its digital currency service, reporting, compliance and enforcement programs. "Everybody's been waiting for the tidal wave of this enforcement activity," said James Creech, an attorney and senior manager at accounting firm Baker Tilly. More from Personal Finance:IRS targets wealthy 'non-filers' with new wave of compliance letters4 red flags for an IRS tax audit — and how to avoid the 'audit lottery'IRS aims to close 'inequity gap' for unpaid taxes. These actions will trigger a "significant amount" of crypto enforcement, said Hylton, who is a former IRS commissioner for the agency's small business and self-employed division.
Persons: Everybody's, James Creech, Baker Tilly, Eric Hylton, John Doe, Hylton Organizations: IRS, Finance, Alliantgroup
With bitcoin on a hot streak this past week, investors should brace themselves for a cooling in March. "But cash inflows into spot bitcoin ETFs are accelerating, and that seems to have been overpowering those technical signals." Although Bitcoin traded above $62,000 to end the week, it's realized price was down at the $42,000 level, according to CryptoQuant. CryptoQuant also showed the cost of opening new long positions in the futures market spiked in the recent rally, which historically signals a coming correction in the bitcoin price. Ether, however, has ended the month higher in six of the last eight March's since its inception, with an average gain on the month of 25%.
Persons: Yuya Hasegawa, Hasegawa, Julio Moreno, Bitcoin, it's, bitcoin, CryptoQuant, David Duong, Duong, Michael Bloom Organizations: JPMorgan, CNBC, Federal, New York Community Bancorp Locations: New York
CNN —Lionel Messi and Luis Suárez both scored twice as Inter Miami cruised past Orlando City 5-0 in the Florida derby on Saturday. This was the biggest margin of victory in Miami’s short history, underlining the team’s credentials as a strong contender to win this season’s MLS Cup. Suárez scores his second goal inside 11 minutes against Orlando City. “We are aware of the team that we have and we are working towards fighting for the MLS Cup,” Messi said after the match. Orlando, which drew its opening MLS game against Montréal, plays Mexican side Tigres in the Champions Cup on Tuesday.
Persons: Lionel Messi, Luis Suárez, Messi, Suárez, we’ve, I’ve, Gerardo “ Tata ” Martino, Julian Gressel, Orlando, Robert Taylor, Megan Briggs, Jordi Alba’s, ” Messi Organizations: CNN, Inter Miami, Orlando City, Miami, Orlando, MLS, Chase, Major League Soccer –, Getty Images Miami, Real, LA Galaxy, Eastern Conference, Nashville, Concacaf, Montréal, Tigres Locations: Florida, Barcelona, Argentine, Real Salt, Mexican
With the English Premier League club vying to win an historic quadruple this season, and with injuries ravaging the senior squad, manager Jurgen Klopp has turned to the club’s famed academy for help. And while Danns and Koumas got on the scoresheet, 19-year-old Bobby Clark produced an assist for the latter. Jon Super/APHis father, former Premier League player Neil Danns, was at Anfield to watch his son score his first two goals for the senior side. Bobby Clark, perhaps the standout star from this latest crop of players, talking with Liverpool manager Jurgen Klopp. Inglethorpe recently spoke to Liverpool Jamie Carragher about the demands and expectations set for youngsters coming through the ranks at the Premier League club, and it’s clear that character means just as much as talent.
Persons: Jurgen Klopp, they’ve, , Lewis Koumas, Jayden Danns –, Koumas, Danns, Liverpool –, , Bobby Clark, James McConnell, Kaide Gordon, Trey Nyoni, Nyoni, it’s, Clark, Jayden Danns, Jon Super, Neil Danns, I’m, ” Danns, , ” Lewis Koumas, Jason Koumas, Liverpool’s, Jayden, Richard Jolly, Peter Byrne, Lee Clark, “ I’d, ” Clark, Justin Setterfield, Alex Inglethorpe, Inglethorpe, Liverpool Jamie Carragher, Klopp, ” Inglethorpe, Carragher Organizations: CNN, English Premier League, hasn’t, Liverpool, Southampton, FA, Premier League, Anfield, Wembley, Chelsea, Tranmere, Athletic, Wales, Wigan, West Bromwich Albion, Newcastle, Fulham, Premier League club, Manchester United, Sparta Prague, Europa League Locations: Anfield, Newcastle, Sudan, Oman, Liverpool, The Telegraph
CNN —Portuguese and Al-Nassr star Cristiano Ronaldo has been banned for one match and fined for “provoking” fans in a Saudi Pro League match on Sunday. In footage from the game, Ronaldo can be seen cupping his hand to his ear, taking in the chanting from the opposing Al-Shabab fans. Ronaldo gestures towards the Al-Shabab fans. As a result, Ronaldo has been suspended for one match, ordered to pay around $2,666 (10,000 riyals) to the SAFF and an additional $5,333 (20,000 riyals) to Al-Shabab for complaint filing fees. Ronaldo, a five-time Balon d’Or winner, joined Al-Nassr following an acrimonious exit from English Premier League side Manchester United in late 2022.
Persons: Cristiano Ronaldo, Al Nassr’s, Ronaldo, Al, Lionel Messi’s, Yasser Bakhsh, Waleed Al, Farraj, ” Ronaldo, Yannick Carrasco’s, Nassr, Anderson Talisca, Shabab, Carlos Júnior’s, Talisca, Hazm Organizations: CNN, Saudi Pro League, Riyadh, Al, Saudi Arabian Football Federation, English Premier League, Manchester United, Real Madrid, Juventus, Reuters Al Locations: Shabab, Al, Saudi
A trader works during the closing bell at the New York Stock Exchange (NYSE) on March 17, 2020 at Wall Street in New York City. This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Overnight, Wall Street ended lower as the 30-stock Dow slipped 0.06% and fell for a third consecutive session. Water scarcity threatens chip makersWater shortages could threaten semiconductor firms such as Taiwan Semiconductor Manufacturing Company, S&P Global Ratings said in a report.
Persons: Dow, Sundar Pichai, Pichai, Ziyu Shen, Eli Lilly, Freddie Lait, Lait Organizations: New York Stock Exchange, Wall, CNBC, CSI, Nikkei, Nasdaq, Google, Taiwan Semiconductor Manufacturing, Nvidia Geely, Nvidia, Novo Nordisk, McKesson Locations: New York City, Asia, U.S
The ending is abrupt, but Apple's EV ambitions weren't easily realized. AdvertisementNurPhoto/Getty, Tyler Le/BIApple's departure shows how challenging the once red-hot EV market has become. In the long run, Apple's exit could even be spun as a win for the EV market. Less competition is rarely good, but some of Apple's employees could land at rival EV makers, providing a much-needed boost. OpenAI fires back at The New York Times.
Persons: Donald Trump, Nikki Haley, Tyler Le, Aaron Mok, weren't, Elon Musk, That's, Rivian, Spencer Platt, Mislav Matejka, Morgan Stanley's, Ellen Zentner, Zentner, Jamie Dimon, he's, Slaven, Jenny Chang, Rodriguez, Satya Nadella, It's, Reddit, isn't, Wendy's, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Republican, Apple, Bloomberg, Tesla, EV, Getty, Elon, Google, Microsoft, The New York Times, Times, Paramount, HP Locations: Michigan, China, New York, London
Catapulting off an aircraft carrier is a sharp, jarring experience even more intense than the landing, and I recently experienced this firsthand in a US Navy C-2 Greyhound. Jake Epstein/Business InsiderThere were a couple of very small windows on the aging Greyhound, but they were behind me, mostly out of sight. Jake Epstein/Business InsiderAside from facing the wrong way, taking off from Bahrain felt a lot like any other commercial flight I've ever been on. AdvertisementMy first look at the flight deck after landing on the USS Dwight D. Eisenhower. Jake Epstein/Business InsiderSuddenly, we shot up at a force that felt far greater than the catapult launch, gaining a lot of altitude in a quick spurt.
Persons: , Dwight D, Eisenhower, Houthi, Ike, Jake Epstein, rocketing Organizations: Service, US, Greyhound, Grumman, Navy Locations: US Navy, Bahrain, Red, Iran, Yemen
The Chips Riding on Nvidia
  + stars: | 2024-02-21 | by ( Andrew Ross Sorkin | Ravi Mattu | Bernhard Warner | ) www.nytimes.com   time to read: +1 min
Investors brace for “fireworks”The stock price of the chip giant Nvidia has marched steadily higher over the past year and a half, propelled by investors’ hopes that artificial intelligence is truly transformative technology — and by their hope that the company’s high-end semiconductors will continue to power that technology. But in recent days, the company became the third most valuable listed company in the U.S., only to slump back to fifth. Its shares will face another big test on Wednesday, when Nvidia announces its latest quarterly earnings, with billions in investor capital on the line. After seeing the stock more than double since May on the back of huge demand for Nvidia’s chips, investors are wondering if it’s close to peaking. Opinion on Wall Street appears divided: Bloomberg reports that options traders have piled into both put options, whose value rises as a stock’s price falls, and call options.
Persons: , Brace, ” Jim Reid Organizations: Nvidia, Bloomberg, Deutsche Bank Locations: U.S
Is Broadway facing a bonanza or a blood bath? For potential ticket buyers, there will be a dizzying array of options. In early April, about 38 shows should be running on Broadway (the exact number depends on unexpected closings or openings between now and then). “From a consumer point of view, we’re excited about the amount of choice there is on Broadway,” said Deeksha Gaur, the executive director of TDF, the nonprofit that runs the discount TKTS booths. But the density of late-season openings — 11 plays and musicals over a nine-day stretch in late April — has producers and investors worried about how those shows will find enough ticket buyers to survive.
Persons: , , Deeksha Gaur, TDF Organizations: Broadway
CNN —Nearly the entire population of California remains under flood alerts as the rain-soaked state braces for more precipitation and officials urge people to try to stay off the roads early this week. Officials are concerned about “excessive runoff from moderate to heavy rain,” which may lead to flooding, according to a post from the city on X. The National Weather Service office in Sacramento implored residents to have a means to get weather alerts and said threats on Monday include: brief tornadoes, large amounts of small hail, heavy rain, lightning and gusty winds. The weather service said 3 to 5 feet of snow are possible where altitudes are 9,000 feet or above. With Monday a holiday, forecasters warning travelers of increased traffic, to prepare for longer commutes and possible delays.
Persons: Gavin Newsom, , Santa Barbara County, Cindy Von Quednow, Ashley R, Williams, Elliana Hebert, Sara Tonks Organizations: CNN, National Weather Service, California Gov, Emergency Services, Santa Barbara, Donner, Echo Summit, Reno Locations: California, Los Angeles, Santa, Santa Ynez, Santa Barbara, Nevada, San Francisco, Sacramento, Sierra, Tahoe, Carson
In the event of an impending hazardous asteroid strike, NASA already has its plan in place to alert the public. NASA’s Planetary Defense Coordination Office is tasked with finding, tracking, and assessing the risk associated with potentially hazardous asteroids in our solar system. To do that, NASA works with a global coalition of astronomers called the International Asteroid Warning Network (IAWN). There are about 2,300 known potentially hazardous asteroids out there, and roughly 153 of them are larger than 0.6 miles across. If Bennu does head toward Earth, NASA has a few tricks up its sleeve to defend our planet.
Persons: , ROGER HARRIS, , Lindley Johnson, ” Johnson, IAWN, Johnson, MARK GARLICK, NASA wouldn’t, they’re Organizations: NASA, Service, Defense, Office, Planetary Defense, Warning, White, United Nations Office, Outer Space Affairs, Minor Planet
Read previewAt the start of 2023, most US economists were bracing for a recession. An economics professor at St Mary’s University, a tiny Roman Catholic college in San Antonio, Texas, bucked the trend. Last January, Belinda Román told surveyors from The Wall Street Journal that she was expecting the economy to have a strong 2023. No recession, low unemploymentIn January 2023, Román locked in her forecast for the year, telling the WSJ that she was expecting the US’s Gross Domestic Product (GDP) to expand by 2.8%. 2024 predictionsMany forecasters are now bullish on the US economy off the back of a stellar 2023 — and Román is no exception.
Persons: , Belinda Román, Román, That's, Taylor Swift, , , who’s, St Mary’s, we’ve, ” Román, Goldman Sachs ’ Jan Hatzius, London —, I’d, there’s Organizations: Service, St Mary’s University, Roman Catholic, Wall Street Journal, Business, Bank of America, JPMorgan, The Commerce Department, St, American Chamber of Commerce Locations: San Antonio , Texas, London
In today's big story, we're looking at what a hotter-than-expected inflation report means for markets and the econom y . That silver lining doesn’t address the elephant in the room: What does the latest CPI data mean for interest rates? AdvertisementMadison Hoff/Noah Sheidlower/Business InsiderThe hot inflation report comes just a few weeks after some industry experts felt the market was in a perfect position. Stubbornly elevated inflation means Powell might be less willing to cut rates and risk further fueling inflation. It’s particularly painful for smaller companies, which tend to carry floating-rate debt more susceptible to elevated interest rates.
Persons: , Angela Weiss, Insider’s Madison Hoff, BI’s Aruni Soni, Madison Hoff, Noah Sheidlower, we’ve, Jerome Powell, Powell, Jim Zelter, BI’s Yuheng Zhan, Alyssa Powell, Peter Thiel, bitcoin, Noah Berger Sam Altman’s, Jensen Huang, Altman's, Mark Zuckerberg, Jeff Bezos, Bezos, Rob Dobi, doomsayers, Brace, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, Dow Jones, Bank of America, Apollo Global Management, Federal Reserve Bank of New, BlackRock, Strategic Investors Group, BI, Fund, Reuters, Apple Vision, BI Sky, Employees, Cisco Systems, Sony, McLaren Locations: Federal Reserve Bank of New York, Dubai, Miami, Washington, New York, London
Winter storm Lorraine is the latest event in this growing trend, which experts say is driven largely by global climate change. The polar vortex is like a figure skaterThe polar vortex can unleash cold Arctic temperatures upon Canada and the US. AdvertisementBut in reality, the impact of climate change on winter weather is much more complex. AdvertisementThat could explain why the US is still experiencing episodes of record-breaking low winter temperatures despite an overall rise in annual average temperatures, Cohen explained. AdvertisementAnd as climate change continues to warm the Arctic, Francis anticipates we will see more of these events.
Persons: Lorraine, Judah Cohen, It’s, Cohen, ” Cohen, , Matthew Williams, Ellis, David Becker, Brace, Joe Pool, Julio Cortez, Jennifer Francis, ” Francis, Francis Organizations: Service, NOAA, MIT, Getty, . Research, Boston, Climate Research Locations: New York, East, Philadelphia, Boston . New, Montana, Minnesota, Canada, California, Eurasia, America, Portland , Oregon, Joe
The wintry mess left both parties racing to rewrite last-minute campaign plans and sophisticated models to understand how the storm might affect turnout. But many Republican voters still prefer to vote on Election Day, and their party is accustomed to closing a gap. The party has won nearly every major election on Long Island since 2021, partly on the strength of its turnout operation. Peter T. King, a former Republican congressman, conceded that the snow could cost his party a couple of percentage points. Still, he predicted that the recently revived Nassau County Republican machine was up to the task.
Persons: Stephanie Keith, Dave Sanders, The New York Times Stephanie Keith, The New York Times Tom Suozzi, Mazi Pilip, George Santos, ” Steve Israel, , Biden, Santos, Tom Suozzi, Suozzi, Mazi, , ” Jay Jacobs, Peter T, King, committeemen, Suozzi’s, haven’t, Mr, Jacobs, Delia DeRiggi, Bruce Blakeman, Blakeman, Ellen Yan Organizations: The New York Times, The New York Times Credit, Democrat, Republican, Queens and, Republicans, Democratic, Mr, Democratic Party, Nassau County Republican, Legislature Locations: Nassau, New York, Queens and Long, New York City, Long, Nassau County, North Shore, Whitton
Palestinians brace for Rafah evacuation, Israeli assault plan
  + stars: | 2024-02-10 | by ( ) www.cnbc.com   time to read: +4 min
Trapped in and around Rafah, more than 1 million Palestinians braced for Israel to complete a plan to evacuate them and launch a ground assault against Hamas fighters in the southern Gaza city. "There is a sense of growing anxiety, growing panic in Rafah," said Philippe Lazzarini, the head of the UNRWA agency. Doctors and aid workers are struggling to supply even basic aid to Palestinians sheltering around Rafah. The United Nations said Palestinian civilians in Rafah require protection, but there should be no forced mass displacement, which is barred by international law. Hamas gunmen killed some 1,200 people and took 253 hostages in the Oct. 7 rampage into southern Israel, according to Israeli tallies.
Persons: Khan Yunis, Philippe Lazzarini, Benjamin Netanyahu's, Netanyahu, Karine Jean, Pierre, Jan Egeland, Netanyahu's, Mahmoud Abbas, Israel, ActionAid Organizations: Palestinian, Hamas, United Nations, Norwegian Refugee Council, Palestinian Authority, West Bank . Locations: Rafah, Gaza, Israel, Palestinian, Washington, U.S, Egypt, Gazans
Israel's neighbors and key mediators warned Saturday of disaster and repercussions if its military launches a ground invasion in Gaza's southern city of Rafah, where Israel says remaining Hamas strongholds are located — along with over half the besieged territory's population. There's even increasing friction between Netanyahu and the United States, whose officials have said a Rafah invasion with no plan for civilians there would lead to disaster. He fears even worse with a ground invasion of Rafah, and said the world's silence has enabled Israel to proceed. Later on Saturday, an Israeli airstrike on a home in Rafah killed at least 11 people, including three children, according to Ahmed al-Soufi, head of Rafah municipality. Two other strikes in Rafah killed two policemen and three senior officers in the civil police, according to city officials.
Persons: Benjamin Netanyahu, Sameh Shoukry, Read, Netanyahu, Annalena Baerbock, Khan Younis, Fadel, Ghannam, Ahmed al, Samir Abu Loulya, Ahmed Maghrabi, Ashraf al, Qidra, Herzl Halevi Organizations: Hamas, Associated Press, Nasser Hospital, Health Locations: Israel, Palestinian, Rafah, Gaza, Gaza's, Egypt, Qatar, Saudi Arabia, United States
Chinese zodiac fortune predictions for 2024
  + stars: | 2024-02-09 | by ( Maggie Hiufu Wong | ) edition.cnn.com   time to read: +19 min
Natalie Leung/CNN, Adobe StockMonkeys are going to have a relatively stable year. Natalie Leung/CNN, Adobe Stock“This year, you may have to work a bit harder and work longer hours than usual. Natalie Leung/CNN, Adobe Stock“It isn’t the worst year but there are going to be some challenges. Natalie Leung/CNN, Adobe Stock“According to ancient Chinese philosophy, Tigers and Dragons have a complicated relationship. Natalie Leung/CNN, Adobe StockAll you Rabbits can give yourself a pat on the back.
Persons: Hong Kong CNN —, There’s, , Chen, , Thierry Chow, CNN Chow, floristry, “ It’s, Chow, Xuan, Duke, Jupiter, Stringer, VCG, Zhang Yu, Ulet Ifansasti, Johanes, NurPhoto, Zhang Cheng, Wu Wenjun, Axel Miranda, Tai Sui –, Tai Sui, Natalie Leung, Ben Ming Nian, “ Let’s, Ben Ming, “ You’ll, Ma Xing, , it’s, It’s, there’s, ” Chow, Xing Tai Sui Organizations: Hong Kong CNN, CNN, Shui, China News Service, Spring, Reuters Workers, Adobe, Adobe Stock, Adobe Stock People, , Roosters, Tiger Tigers, Dragons, Tigers Locations: Hong Kong, Asia, Xuan Kong, Xi'an, Shaanxi Province, China, Beijing, Solo City, Indonesia, Dharmayana, Bali , Indonesia, Guangzhou, China's, Guangdong Province, Barcelona, Spain, Nanchang, Jiangxi Province
And yet Wall Street is suddenly freaking out about bad real estate loans and empty office buildings. One regional lender — New York Community Bancorp — has seen its stock price implode and its credit rating slashed to junk in part because of its exposure to bad office loans. Japan’s Aozora Bank startled investors by blaming bad loans linked to US offices for a projected loss. That’s a major problem for an industry like real estate known for piling on debt. Importantly, Zandi said these bank failures will be limited to smaller lenders — the ones sitting on suddenly shaky office loans.
Persons: , ” they’re, It’s, , Ed Mills, Raymond James, gameplan, Paul Volcker, That’s, Spencer Platt, ” Alessandro DiNello, NYCB, Powell, Janet Yellen, Jerome Powell, , ” Mills, Mark Zandi, ” Zandi, Zandi, ” Banks Organizations: New, New York CNN, , York Community Bancorp, Japan’s, Bank, Federal Reserve, Fed, Regulators, New York Community Bancorp, York Community Bank, Getty, Moody’s, CNN Locations: New York, sweatpants, Washington, Brooklyn, New York City
Read previewSuper Bowl advertisers have decades of datapoints telling them when it’s best to show up during the big game. But the presence of Taylor Swift is adding a strange new dimension to a lot of conventional beliefs about the optimal spot for an ad to appear. AdvertisementLike many other advertisers, Hellmann’s had no idea when they locked in their Super Bowl buys early last year that there’d be a media frenzy around the romance between Taylor Swift and Kansas City Chiefs tight end Travis Kelce. Advertisers are already anticipating that Swift’s presence will drive more engagement for advertisers lucky enough to have booked the right spots, though it’s a bit of a crapshoot as there’s no guarantee when, or even if , Swift will make an appearance. There is also another spike in female viewership that happens during Super Bowl broadcasts.
Persons: , it’s, Taylor Swift, I’d, , Chris Symmes, Kate McKinnon, Hellmann’s, there’d, Travis Kelce, Swift, they're, you’re, Jeff Gagne, , haven’t, Taylor, Jake Marx Organizations: Service, Havas Media, Business, Unilever North America, Unilever, Super Bowl, Kansas City Chiefs, Chiefs, AFC, , Nielsen, Video Advertising, Super, Stagwell Media
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