This is going to be the year of “generative AI” the way 2012 was the year of Instagram.
(Yes, Bing still exists and Microsoft hopes AI can make it relevant again for the first time ever.)
Generative AI is the technology that underpins ChatGPT, the chatbot that’s gotten everyone in the content-generation biz (hello!)
But Google, Microsoft and their rivals are still bullish.
“We have even more exciting, AI-enabled innovations in the works that will change the way people search, work and play.”