The CEO of consumer goods giant Unilever said Tuesday that prices would likely continue to rise in the near term, adding that his firm had a playbook for high inflation thanks to its business dealings in markets like Argentina and Turkey. Speaking to CNBC's Joumanna Bercetche at the World Economic Forum in Davos, Switzerland, Alan Jope talked about how his firm was managing its operations in the current climate. "For the last 18 months we've seen extraordinary input cost pressure … it runs across petrochemical derived products, agricultural derived products, energy, transport, logistics," he said. "So far, the consumer response in terms of volume softness has been very muted, the consumer has been very resilient," Jope said. "We do see the prospect of higher volume elasticity as winter energy costs hit, as households' savings levels come down and that buffer goes away and as prices continue to rise," he said.

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