WSJ Reporter Berber Jin, left, spoke with Andreessen Horowitz’s Martin Casado at the WSJ CIO Network Summit in Palo Alto, Calif.
The value of ChatGPT-like technology comes from bringing the cost of producing images, text and other creative projects close to zero, according to Andreessen Horowitz General Partner Martin Casado .
With only a few prompts, generative AI technology—such as the giant language models underlying the viral ChatGPT chatbot—can enable companies to create sales and marketing materials from scratch quickly for a fraction of the price of using current software tools, and paying designers, photographers and copywriters, among other expenses, Mr. Casado said.