Crisis Text Line, now in its 10th year of operations, uses artificial intelligence to respond to people experiencing emotional abuse, self-harm, and suicidal thoughts.
'The vast majority of mental-health apps are exceptionally creepy'BetterHelp, a poster child of online therapy founded in 2013, calls itself "the world's largest therapy platform" and says it has over 2 million users.
One of the first popular mental-health apps, PTSD Coach, was launched by the US Department of Veteran Affairs in 2011.
But for mental-health companies these practices can undermine the very foundations of mental-health care: dignity, trust, and psychological safety.
As Crisis Text Line wrote on its website extolling its deal with Loris: "Why sell T-shirts when you can sell what your organization does best?"