DIRS.INFO The most relevant business & tech news

☆ Why you won't see many car ads during Sunday's Super Bowl
▼ + stars: | 2023-02-10 | by ( Michael Wayland | ) www.cnbc.com time to read: +7 min

The average cost of a 30-second commercial during last year's Super Bowl was $6.5 million, up more than $2 million over 2016 rates. Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday's NFL championship game to preserve cash or spend ad dollars elsewhere. And EV startup Polestar, whose ad was a success in the 2022 Super Bowl, said it will also not advertise this year. Ferrell also appeared in GM's Super Bowl ad promoting EVs two years ago. Stellantis has not released its ads, while GM, Kia and WeatherTech released their commercials earlier this week.

☆ Mahomes magic put to the test as Chiefs face Eagles in Super Bowl
▼ + stars: | 2023-02-10 | by ( Amy Tennery | ) www.reuters.com time to read: +2 min

PHOENIX, Feb 10 (Reuters) - Patrick Mahomes will look to pull one more rabbit out of his hat on Sunday as the Kansas City Chiefs face the Philadelphia Eagles at Super Bowl 57. Mahomes overcame a high-ankle sprain in the divisional round to get the Chiefs to their third Super Bowl in four years, producing a heroic late-game sprint to help clinch the AFC Championship. Mahomes has helped his favorite target Travis Kelce become one of the greatest tight ends ever to play the game. Kelce is keen to banish memories of their last Super Bowl appearance two years ago, when Tom Brady's Tampa Bay Buccanneers humiliated them 31-9. "The last taste I had in my mouth of the Super Bowl, it wasn't too good," said Kelce, who will make history at State Farm Stadium with his brother, Eagles center Jason Kelce, as the first siblings to play each other in a Super Bowl.

Led by quarterback Patrick Mahomes, the Chiefs are playing in their third Super Bowl in the past five seasons. How to watch Super Bowl LVIIYou can watch Super Bowl LVII on Fox starting at 6:30 p.m. Matt Sayles/APRihanna headlines the Super Bowl LVII halftime show with her first live televised performance since the 2018 Grammys. There's no set time for the Super Bowl halftime show, as it depends on the pace of the game. Who's singing the national anthem at Super Bowl LVII?

☆ The price of football favorites this Super Bowl weekend
▼ + stars: | 2023-02-10 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe price of football favorites this Super Bowl weekendCNBC's Jane Wells joins 'Power Lunch' to report on food prices ahead of Sunday's big football game between the Philadelphia Eagles and the Kansas City Chiefs.

☆ Super Bowl media embraces surprise new A-lister: Donna Kelce
▼ + stars: | 2023-02-09 | by ( Amy Tennery | ) www.reuters.com time to read: +2 min

PHOENIX, Feb 9 (Reuters) - As celebrities descended on Phoenix this week ahead of Super Bowl 57, a brand new A-lister emerged that few had heard of before: Donna Kelce. But first she is going through the Super Bowl's exhaustive news cycle, dressed in her now-famous combination Eagles-Chiefs jersey. "You can't tell my mom anything right now - she's an absolute superstar," said Travis Kelce, 33, the eight-time Pro Bowler who helped the Chiefs hoist the Lombardi Trophy three years ago. More than 180,000 signatures were signed to a Change.org petition as of Wednesday evening, demanding that Donna be allowed to make the coin toss on Super Bowl Sunday, and she signed a promotional deal with KIND Snacks. Donna has likened seeing her two sons in the Super Bowl to winning the lottery, with a career in professional sports a wild gamble for even the most gifted athlete.

☆ Rihanna plans highly anticipated return to stage with Super Bowl halftime show
▼ + stars: | 2023-02-09 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

[1/7] Rihanna waves to media ahead of her Super Bowl LVII Apple Music Halftime Show at the Phoenix Convention Center, in Phoenix, Arizona, U.S., February 9, 2023. REUTERS/Caitlin O’HaraPHOENIX, Feb 9 (Reuters) - Nine-time Grammy Award winner Rihanna makes her highly anticipated return to live performance at Super Bowl 57 on Sunday, headlining a halftime show that will highlight her Caribbean culture. It is the second time Rihanna has been asked to perform at the Super Bowl after she reportedly turned down an offer in 2018 out of solidarity for quarterback Colin Kaepernick and his protest against racial injustice. "I've been so focused on the Super Bowl I totally forgot that my birthday is coming up (on Feb. 20)," the singer added. I'm just like, Super Bowl, Super Bowl, Super Bowl."

☆ Still work to do says Goodell as old problems resurface
▼ + stars: | 2023-02-09 | by ( Steve Keating | ) www.reuters.com time to read: +4 min

Instead, he was grilled about the league's painfully slow progress when it comes to inclusion and diversity, particularly among head coaches. During last year's pre-game address, Goodell acknowledged that the NFL had fallen short when it comes to diversity and inclusion. Another persistent headache for the NFL are concussions, which jumped 18% during the 2022 regular season after three years of decline. The league came under intense criticism for its response to a concussion suffered by Miami Dolphins quarterback Tua Tagovailoa in September. "Anytime we can change the protocols to make it safer for our players we're going to do that," assured Goodell.

☆ Super Bowl ads lean on stars, humor to grab attention
▼ + stars: | 2023-02-09 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

[1/3] Musician Ozzy Osbourne takes part in a Super Bowl ad for Workday, in this undated handout photo provided by Workday. Big-name celebrities are not uncommon in Super Bowl ads. A 30-second Super Bowl spot this year sold for a little over $7 million, according to a person familiar with the ad sales. “Advertisers want people talking about their brand, and not just during the 30 to 60 seconds of (Super Bowl) air time,” Rucker said. Some stars will poke fun at themselves or their careers in Super Bowl ads.

☆ The Kansas City Chiefs' lead dietitian explains how she sneaks nutrients into players' junk food, from fried chicken to pizza
▼ + stars: | 2023-02-09 | by ( Rachel Hosie | Jackson Thompson | ) www.businessinsider.com time to read: +4 min

The Kansas City Chiefs have made it to the 2023 Super Bowl after narrowly missing out the previous year. In each of those last eight years, the Chiefs' diet plan has been carefully curated by head dietitian Leslie Bonci. AdvertisementMost of the players eat breakfast and lunch in the canteen, and they have the option to stay for dinner or take a meal home, Bonci told Insider. Fried chicken: For one, fried chicken and other fried foods aren't deep-fried but rather air-fried. Pasta: For pasta dishes, Bonci will design a medley of veggie-based noodles, bean-based noodles, and whole wheat noodles to mix with pasta sauce.

Persons: dietitian Leslie Bonci, Bonci, that's, Leslie Bonci, Stephen Nowland, it's Organizations: Kansas City Chiefs, Kansas City, Chiefs, NFL, Pittsburgh Steelers, Steelers Locations: Kansas, Washington ,

☆ How Much Will It Cost to Stay in Greater Phoenix for Super Bowl Weekend? (Hint: Much More Than Last Weekend)
▼ + stars: | 2023-02-08 | by ( Jessica Flint | ) www.wsj.com time to read: 1 min

The average ticket price to attend the 2023 Super Bowl in Glendale, Arizona, in the greater Phoenix area, is hovering around $9,000, according to secondary market ticket platform TicketIQ. If it costs that much to get in the door to watch the Philadelphia Eagles play the Kansas City Chiefs, how much will fans be ponying up to stay in a vacation rental near State Farm Stadium? According to short-term rental analytics firm AirDNA, the average booked rate in Glendale in advance of Super Bowl weekend was around $740 per night. This is compared to last weekend, when travelers could book a short-term rental in Glendale for closer to $225 per night.

☆ A Rocky NFL Season Reaches the Super Bowl
▼ + stars: | 2023-02-08 | by ( Andrew Beaton | Louise Radnofsky | ) www.wsj.com time to read: 1 min

PHOENIX—When this Super Bowl between the Kansas City Chiefs and Philadelphia Eagles ends in a shower of confetti, it will mark the end of a season that magnified the most prominent features—and problems—of America’s most popular sport. The National Football League dominated television ratings, inked a lucrative new deal for its Sunday Ticket package and continued to rake in ever-larger sums of money. The business of professional football has never been more lucrative or more global.

☆ How Much Will it Cost to Stay in the Phoenix Area for Super Bowl Weekend? (Hint: Much More Than Last Weekend)
▼ + stars: | 2023-02-08 | by ( Jessica Flint | ) www.wsj.com time to read: 1 min

☆ Chiefs coach Andy Reid uses 1 simple tactic to build trust with his players—and anyone can do it
▼ + stars: | 2023-02-08 | by ( Natasha Piñon | ) www.cnbc.com time to read: +2 min

Andy Reid's run of success with the Kansas City Chiefs stems, at least partially, from a single decision he made a decade ago. Since becoming the team's head coach in 2013, Reid has led Kansas City to the NFL playoffs nine times in ten seasons. But when Reid first started in Kansas City, the team was weathering a rough patch, and he needed to quickly build trust with his players. former Kansas City linebacker Derrick Johnson told ESPN in 2020. At the meetings, players could complain about anything: the length or intensity of practices, the food in the cafeteria or whatever else was on their minds.

☆ Familiar foe: No walk down Sentimental Street for Andy Reid
▼ + stars: | 2023-02-08 | by ( ) www.reuters.com time to read: +4 min

February 8 - Andy Reid will stare across the field against familiar uniforms on Sunday but he isn't going to set aside time to be sentimental. Reid is attempting to shoo away references to Super Bowl LVII in Glendale, Ariz., as the "Reid Bowl." Those Eagles Reid is referring to are center Jason Kelce, right tackle Lane Johnson, defensive tackle Fletcher Cox and defensive end Brandon Graham. Philadelphia then lost 24-21 to the New England Patriots in Super Bowl XXXIX. During the 2008 season, Reid's Eagles reached the NFC title contest but lost to the Arizona Cardinals.

☆ Super Bowl Betting Projected to Hit Record $16 Billion
▼ + stars: | 2023-02-07 | by ( Katherine Sayre | ) www.wsj.com time to read: 1 min

Gambling on this weekend’s Super Bowl is expected to reach record-breaking levels, with more than 50 million Americans projected to bet $16 billion on the championship game, according to a gambling-industry trade group. Super Bowl LVII is also the first National Football League Championship to be played in a state with legalized sports betting. Fans inside State Farm Stadium in Glendale, Ariz., will be able to place mobile-phone bets during the game between the Kansas City Chiefs and the Philadelphia Eagles on Sunday. Gambling operator BetMGM last year opened a sports-betting outlet at the stadium grounds.

☆ More Than 50 Million Americans Are Projected to Bet on the Super Bowl
▼ + stars: | 2023-02-07 | by ( Katherine Sayre | ) www.wsj.com time to read: 1 min

☆ Super Bowl Opening Night brings back eclectic style after hiatus
▼ + stars: | 2023-02-07 | by ( Amy Tennery | ) www.reuters.com time to read: +2 min

PHOENIX, Feb 7 (Reuters) - The National Football League's Super Bowl Opening Night returned in full force on Monday in Phoenix, as the Philadelphia Eagles and Kansas City Chiefs prepared to face off for their sport's ultimate prize. At Phoenix's Footprint Center, cheers echoed through the arena and eclectic costumed characters rubbed shoulders with Sunday's upcoming Super Bowl stars. Kelce and his sibling, Eagles center Jason, will become the first brothers to face off in a Super Bowl when they take the field on Sunday. Feb 6, 2023, Phoenix, AZ, USA; The Super Bowl 57 logo at the Phoenix Convention Center. The Philadelphia Eagles play the Kansas City Chiefs on Sunday at State Farm Stadium in Glendale, Arizona.

☆ Record 50.4 million Americans to bet on Super Bowl
▼ + stars: | 2023-02-07 | by ( ) www.reuters.com time to read: +1 min

[1/2] Feb 6, 2023; Phoenix, AZ, USA; General view as the Philadelphia Eagles speak with media during Super Bowl Opening Night at Footprint Center. Mandatory Credit: Kirby Lee-USA TODAY SportsFeb 7 (Reuters) - A record 50.4 million American adults, or about 20% of the population, are expected to bet $16 billion on Sunday's Super Bowl matchup between the Philadelphia Eagles and Kansas City Chiefs, the American Gaming Association said on Tuesday. Helping to drive the numbers is the expansion of legal sports betting in the United States where the AGA said live, legal sports betting markets are available in 33 states and Washington D.C. This year's Super Bowl will be played in Glendale, Arizona, which will mark the first time the championship game is being hosted in a state where sports gambling is legal. Reporting by Frank Pingue in Toronto; Editing by Hugh LawsonOur Standards: The Thomson Reuters Trust Principles.

☆ Anti-abortion activist climbs Arizona's tallest building
▼ + stars: | 2023-02-07 | by ( Brendan O'Brien | ) www.reuters.com time to read: +2 min

[1/3] Maison Deschamps climbs Chase Tower in Phoenix, Arizona, U.S. February 7, 2023 in this still image taken from social media video. Jim Wyatt/via REUTERSFeb 7 (Reuters) - An anti-abortion activist scaled the 40-story Chase Tower in downtown Phoenix on Tuesday, local media reported, days before the area hosts Super Bowl LVII. "This is a stupid, stupid move. It is unclear if Des Champs was taken into custody. Des Champs, who appeared to have scaled the Chase Tower without ropes, has been arrested several times over the last year after climbing buildings in Los Angeles, Oklahoma City and San Francisco.

☆ 'Kelce Bowl' clash of brothers set to make Super Bowl history
▼ + stars: | 2023-02-07 | by ( Amy Tennery | ) www.reuters.com time to read: +2 min

[1/6] Feb 6, 2023; Phoenix, AZ, USA; Philadelphia Eagles center Jason Kelce (62) and Kansas City Chiefs tight end Travis Kelce (87) with their mother Donna Kelce are interviewed by NFL Network reporter Michael Irvin during Super Bowl Opening Night at Footprint Center. Mandatory Credit: Joe Camporeale-USA TODAY SportsPHOENIX, Feb 6 (Reuters) - "Kelce Bowl" buzz descended on Phoenix as Kansas City Chiefs tight end Travis Kelce and Philadelphia Eagles center Jason Kelce prepare to make history on Sunday when they become the first brothers to play each other in the Super Bowl. At the Super Bowl Opening Night on Monday, where throngs of fans packed the Footprint Center, the fraternal fracas was on the tip of every reporter's tongue. Growing up in Cleveland, Ohio, the pair dreamed that they might play in the Super Bowl together - of course, in their childhood fantasy, they were playing on the same team. Their mother, Donna, has made clear she won't be picking sides, appearing on Monday at the Super Bowl media blitz in a combined Eagles-Chiefs jersey.

☆ NFTs are back, and this time they could wreck havoc on the crypto market
▼ + stars: | 2023-02-07 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +4 min

Imagine if it's actually a way to serve fast food without you realizing it. Bored Ape Yacht Club NFTs in Times Square during an NFT conference in June. Look, the idea of borrowing against artwork is actually a well established, and smart, way to manage your money. Crypto's track record with risk management leaves a lot to be desired, and crypto lenders haven't exactly been crushing it. Here's more on how the bankrupt crypto exchange is trying to take back the $90 million in political donations.

☆ Eagles defense faces ultimate Super Bowl test with Mahomes
▼ + stars: | 2023-02-07 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

[1/9] Kansas City Chiefs quarterback Patrick Mahomes speaks to reporters ahead of facing the Philadelphia Eagles in Super Bowl LVII, in Scottsdale, Arizona, U.S., February 7, 2023. REUTERS/Caitlin O'HaraPHOENIX, Feb 7 (Reuters) - A near-historic Philadelphia Eagles pass rush will face the ultimate test on Sunday in Kansas City Chiefs quarterback Patrick Mahomes, an MVP favourite with no interest in ceding the Super Bowl spotlight. "I don't know if you can contain him - I just don't know, he's that good. He's so mentally tough," head coach Andy Reid told reporters at the Super Bowl Opening Night on Monday. Cornerback James Bradberry said that it would take everything in the Eagles arsenal to stop Mahomes from collecting his second Super Bowl ring.

☆ Eagles coach Nick Sirianni: Highly successful people ‘get a little bit better’ each day—but there’s 1 thing in your way
▼ + stars: | 2023-02-06 | by ( Natasha Piñon | ) www.cnbc.com time to read: +3 min

After the Philadelphia Eagles advanced to this year's Super Bowl, head coach Nick Sirianni set a simple goal for his players over their next two weeks of practices — be a little bit better today than you were yesterday. "Our job is to get a little better each day, to climb," Sirianni said. "We don't need to think about getting way down the road here, but how do we get a little better today?" For Sirianni, who's in his second season as the Eagles' head coach, that's the key to achieving success. Small-scale focus adds up: Experts recommend breaking down ambitious goals — like winning the Super Bowl — into smaller, achievable tasks that can be sustained over a longer period of time.

Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.

☆ Super Bowl a showcase for next generation of quarterback talent
▼ + stars: | 2023-02-05 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

The next-youngest quarterback duo was Joe Montana and Dan Marino, who faced off at Super Bowl 19 at a combined age of 51 years and 350 days, according to ESPN, in 1985. Hurts will become the first member of Gen-Z to start in a Super Bowl, with Pew Research Center defining his generation as those born in 1997 or later. He has plenty of company among high-achieving young quarterbacks. "To find some stability in that position is like finding a massive gold nugget," ESPN analyst and retired twice Super Bowl champion Rob Ninkovich told Reuters. The Kansas City Chiefs play the Philadelphia Eagles in Super Bowl 57 on Feb. 12.

Search resuls for: "Kansas City Chief"

25 mentions found