Read previewYouTube, TikTok, Instagram, Snapchat, Threads.
Kay, known online as honeybobabear, said YouTube shorts was instrumental in rapidly growing her audience.
Others have been making money from ad-revenue sharing on shorts, starting from the program's first month.
Related storiesBoth YouTube shorts and Instagram reels have taken a bite out of TikTok's engagement in recent months.
"It's doing so well right now, but I think it also depends on the type of content you want to create," she said, adding that for lifestyle content, Instagram is "where it's at."
Persons:
—, Janette Ok, Kelly Kay, Arianna Hailey, Kay, Morgan Stanley, Instagram, Hailey, TikTok, she'd, Sofia Bella, couldn't
Organizations:
Service, Business, YouTube, Brands, Meta, Instagram's
Locations:
Brazil, Omdia, VidCon