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Kickoff for Super Bowl LVII is at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers' eyeballs. Fox said it raked in a record amount of Super Bowl ad revenue this year. Absent this year will be crypto companies. Last year, four cryptocurrency companies shelled out millions for commercial spots during the big game.

This is their third trip to the NFL title game in four years and Kansas City fans can be heard throughout Phoenix singing the "tomahawk chop" chant. It is a jarring contrast to the displays of Native American culture and pride that Super Bowl hosts have invited to participate in the days leading up to the game. Chiefs fans are all but assured to perform the "tomahawk chop" cheer loudly in the minutes before kickoff, as they did prior to the game in their previous two Super Bowl appearances. And it's tone deaf," said Rhonda LeValdo, an Acoma Pueblo journalist who founded the Not in our Honor coalition in 2005, to advocate against the use of Native American imagery in sports. "I don't even understand what you guys are saying and you have the Chiefs logo and you guys are doing the chop."

☆ Here's how much Americans plan to spend on the Super Bowl this year
▼ + stars: | 2023-02-12 | by ( Isabel Engel | In Isabel--Engel | ) www.cnbc.com time to read: +3 min

This year, six-figure earners plan to spend the most on the game, at an average of $246. Members of Generation Z (ages 18 to 26) plan to increase their spending, with 30% indicating they will spend more on the Super Bowl this year than last year. Watch partiesThe rise in spending might be attributed to Americans' increase in watch parties for this year's Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. Although 52% of Americans plan to watch the game from home, 20% plan to host watch parties, up 82% from 2022. While 72% of Americans would rather bet on the Super Bowl game itself, 28% prefer to wager on the 2023 Puppy Bowl.

☆ You still can get a ticket to the Super Bowl on game day, but it'll cost you
▼ + stars: | 2023-02-12 | by ( Aidan Pollard | ) www.businessinsider.com time to read: +3 min

Insider checked out a few last-minute Super Bowl ticket options and found some of the cheapest seats available. StubHub cracks the $3,000 barrierSuper Bowl tickets on StubHub StubHub/ScreenshotThe lowest Super Bowl ticket price before fees on StubHub Sunday morning was $3,035. Prices over the yearsSuper Bowl ticket data from VividSeats VividSeats/screenshotSuper Bowl ticket prices have dropped significantly in the past two years, according to VividSeats, but remain far above the cost of a ticket in the 2010s. The average ticket price for Super Bowl LVII rings in at $6,024, according to VividSeats data, slightly less than the price in 2022. The average cost for 2021's game — Tom Brady's final Super Bowl — was nearly $9,500.

☆ Fans soak up Super Bowl glow as 'Valley of the Sun' takes spotlight
▼ + stars: | 2023-02-12 | by ( ) www.reuters.com time to read: +2 min

[1/6] Feb 12, 2023; Glendale, AZ, USA; Fans arrive Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles at State Farm Stadium. Mandatory Credit: Patrick Breen/The Republic via USA TODAY SportsGLENDALE, Ariz., Feb 12 (Reuters) - Fans dressed in Kansas City Chiefs red and Philadelphia Eagles green excitedly bounced up the walkway to State Farm Stadium on Sunday, as the curtain lifted on a tough-to-predict Super Bowl 57. The NFL said it expected the Glendale, Arizona, stadium's retractable roof to remain open. Mahomes has the benefit of experience over his 24-year-old rival Jalen Hurts, featuring in the Super Bowl for the third time in four years. Super Bowl 57 is set to kick off at 4:30 p.m. MT (2330 GMT).

☆ An estimated $16 billion worth of bets will be placed on the Super Bowl
▼ + stars: | 2023-02-12 | by ( Paul R. La Monica | ) edition.cnn.com time to read: +5 min

New York CNN —With more states legalizing gambling on sports, Super Bowl LVII will probably be the biggest event for the industry ever. But how will casino and online/mobile sports betting companies stand out in an increasingly crowded field? “We have prepared for this Super Bowl like never before,” Greenblatt said. That’s more than double the number of wagers on last year’s Super Bowl. That’s different from 2021 when customer growth was being rewarded.”That being said, both DraftKings and FanDuel still plan to advertise during this year’s Super Bowl.

☆ Want the S&P 500 to gain 10% this year? A Super Bowl win by the Philadelphia Eagles may be your best bet
▼ + stars: | 2023-02-12 | by ( Carla Mozée | ) www.businessinsider.com time to read: +4 min

The Philadelphia Eagles and the Kansas City Chiefs will face off in Super Bowl LVII on Sunday in Arizona. An analyst said historic data suggests a win by an NFC team will produce a 10% return for the S&P 500 this year. Maybe not," Detrick wrote about this year's Super Bowl. From that viewpoint, stock investors may want to see the Chiefs win their third Super Bowl. Before Sunday's game, the S&P 500 has risen about 6% in 2023, and there's been a rotation in market leadership since 2022's dismal end.

☆ Goldman Sachs partners are pissed
▼ + stars: | 2023-02-12 | by ( Matt Turner | Dave Smith | ) www.businessinsider.com time to read: +4 min

On the agenda today:But first: Lara O'Reilly, our senior correspondent covering the advertising industry, looks ahead to the Super Bowl. Insider's Aki Ito breaks down why grandiose job titles like "senior executive vice president" are suddenly all the rage. According to a new study, early-career job titles have changed drastically in the past few years. While it's not clear how widespread this discontent is — Goldman has some 400 partners — some partners are already talking about who might replace CEO David Solomon if it comes to that. Inside the drama at Goldman SachsRead more:Tyler Le/InsiderGoogle's search engine is about to change.

☆ For fans Super Bowl no longer a game, it's an 'experience'
▼ + stars: | 2023-02-12 | by ( Steve Keating | ) www.reuters.com time to read: +4 min

PHOENIX, Feb 11 (Reuters) - In just a half-century of evolution the Super Bowl has gone from sports event, to America's biggest party, to a week long and very expensive immersive "experience". Next year it will almost certainly make another leap when "immersive experience" and "party" morph into one big Super Bowl supernova in Las Vegas, as Sin City hosts the game for the first time. "If you go back 10 years ago Super Bowl was only about the game and now it is much, much more," said Wilder. For John Wegman, a businessman from Rochester and a Buffalo Bills season ticket holder, seeing a Super Bowl was on his bucket list. "Super Bowl with my father, my mother, my brother was a bucket list thing and we are doing it in style."

☆ Chiefs or Eagles? Mahomes or Hurts? Rihanna’s ‘Umbrella’ or ‘Diamonds’? A Super Bowl Guide for the Last-Minute Fan
▼ + stars: | 2023-02-11 | by ( Jason Gay | ) www.wsj.com time to read: 1 min

PhoenixSuper Bowl Week is a reality distortion field. Here in the desert, I’m surrounded by merry pilgrims deeply invested in this game, who expect Bowl No. 57 between the Philadelphia Eagles and Kansas City Chiefs to be a seismic American moment, who can tell me everything I need to know about Andy Reid’s offensive line performance in the 1980 Holiday Bowl, and would do nearly anything for an invite to a sweaty, oversubscribed NFL afterparty where they might see the back of Dick Butkus’s head.

☆ One Owns the Kansas City Chiefs. The Other, the Philadelphia Eagles. But Who Owns the Best Homes?
▼ + stars: | 2023-02-11 | by ( Libertina Brandt | Sarah Paynter | ) www.wsj.com time to read: 1 min

Clark Hunt, an owner of the Kansas City Chiefs, left, and Jeffrey Lurie, right, the owner of the Philadelphia EaglesThis weekend, Clark Hunt, an owner and the chairman of the Kansas City Chiefs, and Jeffrey Lurie , owner of the Philadelphia Eagles, will watch their teams battle it out in Super Bowl LVII at State Farm Stadium in Glendale, Ariz. While both the Hunt family and Mr. Lurie have helped build championship-worthy teams on the field, off the field they have built up impressive multimillion-dollar real-estate portfolios.

☆ Mexico City restaurant plans Super Bowl party as NFL marketing pays off
▼ + stars: | 2023-02-11 | by ( Angelica Medina | ) www.reuters.com time to read: +2 min

MEXICO CITY, Feb 11 (Reuters) - As the United States gears up for the Super Bowl on Sunday, one Texan restaurant in Mexico City is looking to offer patrons an authentic American experience with a party that promises a stadium-like atmosphere in a renovated warehouse. "There's a lot more that unites us than what divides us, we want to celebrate that," Defossey said, and on Sunday he hopes to unite people with the complete Super Bowl experience including barbecue and beer. Defossey's annual Super Bowl party will offer patrons authentic Texan barbecue food as they watch the Philadelphia Eagles take on the Kansas City Chiefs. Mexico hosts the American Bowl exhibition game series which featured the Dallas Cowboys, Indianapolis Colts, Miami Dolphins and Pittsburgh Steelers playing in the capital. Reporting by Angelica Medina in Mexico City; Editing by David GregorioOur Standards: The Thomson Reuters Trust Principles.

☆ President Biden says he'd be 'sleeping alone' if he wasn't a Philadelphia Eagles fan alongside his 'Philly girl' wife, Jill Biden
▼ + stars: | 2023-02-11 | by ( John L. Dorman | ) www.businessinsider.com time to read: +1 min

President Biden joked that he'd be "sleeping alone" if he wasn't an Eagles fan alongside his wife. First lady Jill Biden, who grew up in the Philadelphia suburbs, is a longtime fan of the team. But Jill Biden, who graduated from high school in the Philadelphia suburbs, doesn't play around when it comes to her team. Last week, Biden joked that "I'd be sleeping alone" if he wasn't a fan of the team alongside his wife. I mean, the certitude," Biden said of his wife's belief that the Eagles will win the championship this year.

☆ Super Bowl showdown to provide betting bonanza
▼ + stars: | 2023-02-11 | by ( Frank Pingue | ) www.reuters.com time to read: +3 min

Feb 11 (Reuters) - The Super Bowl has long been the single biggest sports betting event of the year in the United States and Sunday's showdown in Glendale, Arizona could reach new heights as wagering on the NFL's championship game has exploded in popularity. "The fact that the Super Bowl is being played in a state where you can legally bet on sports was almost unthinkable five years ago," American Gaming Association (AGA) President and CEO Bill Miller told Reuters. "There is important symbolism and economics around the fact that a Super Bowl is being held in a state where sports betting is legal, no question about that." A survey by the AGA, a trade group for the U.S. casino industry, showed a record 50.4 million American adults, or about 20% of the population, are expected to bet $16 billion on the Super Bowl. "It isn't necessarily something new as far as the Super Bowl but I think we are paying more attention to it now because more people have access to bet."

☆ Patrick Mahomes Is the NFL’s Half-Billion Dollar Quarterback. He’s Still a Bargain.
▼ + stars: | 2023-02-10 | by ( Andrew Beaton | ) www.wsj.com time to read: 1 min

PHOENIX—The last time the Kansas City Chiefs won the Super Bowl, they didn’t have much time to celebrate before they had to answer a question that would determine the team’s future: How much would they have to pay Patrick Mahomes? The price of keeping their phenomenal young quarterback turned out to be a 10-year deal potentially worth more than $500 million, a contract that was unprecedented in size and scope.

☆ 13 surprising things you probably didn't know about the Super Bowl
▼ + stars: | 2023-02-10 | by ( Louis Baragona | ) www.businessinsider.com time to read: 1 min

The Super Bowl has been around since 1967. Green Bay Packers coach Vince Lombardi accepts the trophy at the 1967 Super Bowl. APIn the very first Super Bowl on January 15, 1967, the Green Bay Packers beat the Kansas City Chiefs, 35-10, at the Los Angeles Memorial Coliseum. After their win, each player on the Packers team took home a $15,000 bonus. In comparison, every Chiefs player received a $124,000 bonus for their win at the 2020 Super Bowl.

Persons: Vince Lombardi Organizations: Green Bay Packers, AP, Kansas City Chiefs, Los Angeles Memorial, Packers, Chiefs

☆ Biden's Super Bowl: Home alone, with ice cream and guacamole
▼ + stars: | 2023-02-10 | by ( ) www.reuters.com time to read: +1 min

WASHINGTON, Feb 9 (Reuters) - With first lady Jill Biden attending the big game, President Joe Biden says he plans to watch this coming Sunday's Super Bowl at home on television, with a bowl of ice cream. The first lady's beloved Philadelphia Eagles play the Kansas City Chiefs in the Super Bowl in Glendale, Arizona, and she is planning to attend with her grandson. The Super Bowl, played every year since 1967, decides who is the best team in the U.S.'s National Football League, and draws tens of millions of viewers. When the interviewer suggested he have some guacamole to eat during the game, Biden said "exactly right," and added:"Ice cream. A little chocolate chip ice cream afterwards."

☆ Philadelphia has Eagle eye on Super Bowl
▼ + stars: | 2023-02-10 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

PHOENIX, Feb 10 (Reuters) - The Eagles will bring Philly's fighting spirit to Super Bowl 57 as their fans fly in droves to watch Jalen Hurts and the NFC champions take on Patrick Mahomes' Kansas City Chiefs on Sunday. Defensive end Brandon Graham and defensive tackle Fletcher Cox, holdovers from the Eagles' successful Super Bowl campaign five years ago, add to the veteran credentials of a group the New York Post has dubbed the "Birds of Prey". And, you know, hit the ground rolling, we hit the ground rolling. 'DIEHARD FANS'The title game will be the ultimate test for 41-year-old head coach Nick Sirianni, at the helm for a Super Bowl for the first time. Hurts' breakout season saw him rack up 3,701 passing yards after getting the Eagles off to an impressive 8-0 start to the season.

☆ With record Super Bowl wagers expected, here are Wall Street's top sports-betting stocks
▼ + stars: | 2023-02-10 | by ( Michelle Fox | ) www.cnbc.com time to read: +4 min

The names were a member of Roundhill Sports Betting & iGaming ETF , VanEck Gaming ETF , and/or iBet Sports Betting & Gaming ETF . Of the gaming companies on the list, Caesars Entertainment has the most upside to the average analyst price target, 26.2%. Caesars gaming empire includes Caesars Sportsbook, which came out of the company's 2021 $4 billion acquisition of William Hill . MGM Resorts follows with 23% upside to the average analyst price target. The stock, which has gained nearly 6% so far this year, has 11% upside to the average analyst price target.

☆ TV prices sink ahead of the Super Bowl — here are the best deals
▼ + stars: | 2023-02-10 | by ( Jessica Dickler | ) www.cnbc.com time to read: +1 min

Nearly 200 million people will watch the Philadelphia Eagles face off against the Kansas City Chiefs in the Super Bowl on Feb. 12, which might be a good motivation to buy a brand-new television. Now, retailers like Target and Best Buy are trying to clear out last year's models in order to make room for this year's, so they are lowering prices even more, according to Julie Ramhold, consumer analyst with DealNews. Among her other top picks are a 75-inch LG 4K smart TV with built-in Alexa and Google voice assistants for $749 at Walmart and a 55-inch Sony 4K smart TV for $480 or 60-inch Samsung 4K smart TV for just $450, both at Best Buy. "We see deals on more brand names rather than those generic TVs and the deals are primarily on those larger screens," she said, such as an 85-inch Samsung 4K smart TV for $300 off at Sam's Club. Woroch recommends shopping for "open box" or certified refurbished sets for further discounts and searching for coupon codes or cash back on sites like CouponCabin.

☆ A record number of Americans are betting on the Super Bowl this year
▼ + stars: | 2023-02-10 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +3 min

A record 50 million Americans are expected to bet on the Super Bowl. Over 50 million Americans — or roughly one in five US adults — are projected to place a bet on the Super Bowl, per an American Gaming Association survey conducted last week of over 2,100 Americans. If you've ever participated in a Super Bowl squares contest, you might not have thought of it as gambling, but the AGA counted these people among the bettors. For the first time, however, the AGA said it's projecting the number of traditional Super Bowl bettors — through online or retail sportsbooks — to exceed the number who bet casually with friends or through a squares contest. That's 30 million projected traditional bettors to 28 million casual, with some people expected to participate in both formats.

☆ Why you won't see many car ads during Sunday's Super Bowl
▼ + stars: | 2023-02-10 | by ( Michael Wayland | ) www.cnbc.com time to read: +7 min

The average cost of a 30-second commercial during last year's Super Bowl was $6.5 million, up more than $2 million over 2016 rates. Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday's NFL championship game to preserve cash or spend ad dollars elsewhere. And EV startup Polestar, whose ad was a success in the 2022 Super Bowl, said it will also not advertise this year. Ferrell also appeared in GM's Super Bowl ad promoting EVs two years ago. Stellantis has not released its ads, while GM, Kia and WeatherTech released their commercials earlier this week.

☆ Take a Look at Some of the Best Super Bowl Ads Ahead of the Big Game
▼ + stars: | 2023-02-10 | by ( Aidan Pollard | ) www.businessinsider.com time to read: +3 min

Bryan Cranston and Aaron Paul return as Walter White and Jesse Pinkman in one of the much anticipated Super Bowl commercials. This year some advertisers have released what appear to be full-length Super Bowl commercials early, posting them to social media and YouTube. The Super Bowl has long been a kind of, well, Super Bowl for advertisers, leading companies to go bigger every year with their ads. The commercial pokes fun at corporate "rock stars" by splicing real rock and heavy metal icons into everyday office situations. Diddy does hitsA commercial released this week shows musician Diddy in a meeting with marketers from Uber who are asking him to write a song for the Uber One membership service.

Bob Berg | Moment Mobile | Getty ImagesIn a fragmented media landscape, events like the Super Bowl are prized by advertisers for the exposure they offer. These commercials are an institution in and of themselves, with the ads generating conversation for weeks ahead and days after the big game. Consumers might recall well-crafted Super Bowl ads years after their debut. So does Super Bowl exposure truly help boost business? It drove so many viewers to Coinbase's app that it crashed on the night of the Super Bowl.

☆ A manager of 95 Phoenix Airbnbs is stunned that half his homes are empty over Super Bowl weekend. Is it the latest Airbnbust?
▼ + stars: | 2023-02-10 | by ( Dan Latu | ) www.businessinsider.com time to read: +5 min

Phoenix Airbnb hosts were expecting to be fully booked over Super Bowl weekend. Take a prime three-bedroom two-bathroom home that Kenworthy manages in Scottsdale, a suburb of Phoenix that actively prepped for a wave of Super Bowl visitors. The Super Bowl is being held at State Farm Stadium in Glendale, Arizona. Christian Petersen/Getty ImagesThere are even signs of a recent surge in listings in response to the Super Bowl hype. While Phoenix will continue to be a popular vacation spot, Harvey predicts the Super Bowl disappointment will motivate some owners to sell their short-term-rental properties.

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