Fanatics will launch a new live events business that will look to recreate the Comic-Con experience for sports collectibles, the company said Thursday.
The new venture, called Fanatics Events, will be a partnership with events and talent management giant IMG, which is part of Endeavor .
Fanatics Events plans to organize global events through partnerships and acquisitions.
Fanatics said Fanatics Events aims to start holding events next year.
"Fanatics Events will be super-charged by the full power of Endeavor's flywheel, global network, and events expertise to deliver once-in-a-lifetime moments that fans will remember forever," said Paul Caine, president of On Location and IMG Events.
Persons:
Goldman Sachs, DraftKings, Lance Fensterman, Fensterman, Paul Caine, –, Jessica Golden
Organizations:
Endeavor, Barclays, York Comic Con
Locations:
U.S