Erno Rubik, inventor of the Rubik's Cube, holds one of the cubes at the International Toy Fair in Nuremberg, Germany, Jan. 29, 2020.
It took a month of twisting and turning for the first person to solve a Rubik's Cube.
That person was Erno Rubik, now 79, the iconic puzzle toy's creator.
A source of pride, envy and frustration, the Rubik's Cube turns 50 this year and, under the ownership of Spin Master, it shows no signs of retirement.
"Rubik's isn't just a toy," said Sam Susz, senior director of global marketing at Spin Master.
Persons:
Erno Rubik, he'd, Rubik, Sam Susz
Organizations:
Fair, CNBC, Spin
Locations:
Nuremberg, Germany, Hungarian