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☆ Millennials struggled to get jobs in the Great Recession. Right now, it's even worse for Chinese Gen Zers.
▼ + stars: | 2023-07-17 | by ( Sirena Bergman | ) www.businessinsider.com time to read: +2 min

Youth unemployment in China has reached 21.3%, which is really bad. It's even worse than when millennials were trying to get jobs amid the Great Recession. There are 280 million Gen Zers in the world's second-largest economy. "Youth unemployment" was the buzzword. In 2022, there were 72 million millennials in the US; there are 280 million Gen Zers in China.

Persons: millennials, Zers, Gaga's, That's, Hillary Hoffower Organizations: Service, Pew Research Center, Bureau of Labor Statistics Locations: China, Wall, Silicon, COVID

☆ The AI boom is screwing over Gen Z
▼ + stars: | 2023-07-17 | by ( Ed Zitron | ) www.businessinsider.com time to read: +13 min

Now, with the advent of generative AI, organizations are starting to automate many "junior" tasks — stripping away their dubious last attempt to "teach" young employees. America's young workers are headed toward a career calamity. Nobody wants to teach anymoreEven before the rise of AI, young people were facing an early-career crisis. This lack of care is clearly weighing on the young workers who need career development the most. Humans can be enhanced by AI, helped by AI, but replacing them with AI is a shortsighted decision made by myopic bean counters who can't see the value in a person.

Persons: there's, Gen, Gen Zers, it's, Gen Z, Louis, Zers, millennials, Peter Cappelli, Capelli, Paul Osterman, they'd, Osterman, they'll, ChatGPT, Qualtrics, What's, they're, Ulrich Atz, Tensie Whelan, New York University's, Atz, Whelan, —, There's, Knight, It's, Ed Zitron Organizations: Management, Federal Reserve Bank of St, National Association of Colleges, Employers, University of Pennsylvania's Wharton School of Business, US Department of Labor, MIT, Pew Research Center, National Bureau of Economic Research, Gallup, Workplace Intelligence, Amazon, Boston Consulting Group, New York, New York University's Stern Center, Sustainable Business Locations: America, New, Fortune

☆ Wingstop says its UK target market is Gen Zers who like boxing and 'Love Island.' Here's how the chicken brand is using TikTok, rappers, and customization to pull in younger diners.
▼ + stars: | 2023-07-16 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners. Wingstop UK has collaborated with brands including including Xbox, Gymshark, and Tinder. Grogan said that Wingstop UK did engage in some paid partnerships, but focused on "curating authentic experiences." Lemon Pepper opened the first Wingstop UK restaurant near London's bustling Leicester Square in 2018. Lemon Pepper HoldingsIn 2022, the chain sold more than 17.5 million wings, Lemon Pepper says.

Persons: It's, –, Zers, Tom Grogan, cofounders, Lemon Pepper, TikTok, Yung, Michael Dapaah, Lady Leisha, M, Cat Burns, Grogan, Wingstop, – Grogan, Herman Sahota, Saul Lewin –, Rick Ross, Saul Lewin, Lemon, We're, Gen, it's Organizations: Wingstop, Service, Wingstop's, Sports, Lemon Pepper Holdings, Xbox, JD Sports, Yung Filly, YouTube, KFC, Leicester Square, Hickory, Wings, Lemon Pepper, Sunday Times Locations: Wall, Silicon, Covent, Leicester, Manchester, Liverpool, Glasgow

☆ The Rise of Tattoo Tourism: The New Way Millennials and Gen Zers Plan Vacations
▼ + stars: | 2023-07-15 | by ( Jordi Lippe-Mcgraw | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/tattoo-tourism-how-millennials-and-gen-zers-plan-vacations-c3d189be

Persons: Dow Jones

☆ Why Gen Zers aren't going to stop advocating for their mental health at work
▼ + stars: | 2023-07-15 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Gen Z employees entered the workforce amid a time of understanding and empathy from managers. As some of these empathetic values fizzle out, Gen Zers are fighting for them to stay. "The response to that was her opening up about her mental health, which I did not expect," Ang said of her boss. Ang is one of many Gen Z employees advocating for themselves on the job — whether it be over flexible schedules, mental-health support, or meaningful work. Many Gen Zers, whose oldest members are now 26, entered the workforce amid COVID-19 lockdowns and a wave of social-justice movements.

Persons: Gen Zers, Alyx Ang, Ang wasn't, she'd, Ang, aren't, Zers, Davina Ramkissoon, Lana Ivory, Ivory, Gen Z, Ramkissoon Organizations: Service, Amazon Locations: Wall, Silicon, Dublin

☆ MrBeast: Behind the success of YouTube’s most popular creator
▼ + stars: | 2023-07-15 | by ( Faith Karimi | ) edition.cnn.com time to read: +12 min

“People would tell me, ‘All you do is talk about YouTube videos. Seven years later, Donaldson, better known online as MrBeast, has 167 million YouTube subscribers – more than any other individual creator on the platform. Donaldson navigates a maze in a screenshot from MrBeast's video, "I Got Hunted By the FBI." “That’s an interesting model, because you’re giving video viewers access to something they would never get to see in real life,” Fischer says. He often uses income from his previous videos to outdo himself in his next videos,” Miller says.

Persons: Jimmy Donaldson, ”, podcasters Colin, Samir, “, You’re, ’ ”, Donaldson, Mark Zuckerberg, Colin, ’, Donaldson breathlessly, Sara Fischer, “ It’s, CNN’s Jon Sarlin, ” Fischer, Pete Davidson, Tom Brady, relatable, Miller, MrBeast, ” Donaldson, Monica Schipper, Vince Miller, ” Miller, – Donaldson, Kristen Ruby, Gen Zers, Ruby, Burger, Dave Kotinsky, MrBeast Burger, –, mobbing, “ I’m Organizations: CNN, East Carolina University, YouTube, FBI, NFL, Netflix, Nickelodeon, Microsoft Theater, University of Kent, Ruby Media, Getty, Google, Records, Harvard Business School, Harvard Locations: North Carolina, Los Angeles, Greenville , North Carolina, New Jersey, Greenville, Chile

☆ I'm a 25-year-old who earns thousands a month creating vintage wardrobes for my TikTok followers
▼ + stars: | 2023-07-13 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Erica Lubinic is the 25-year-old founder of Saint Ivy Vintage and a TikTok creator. Tapping into social media trends like #ThriftTok and #vintagebundle has boosted her sales. Her business, Saint Ivy Vintage, sells secondhand clothing and offers personal-styling services. I landed on Saint Ivy Vintage and a whole new aesthetic, with a promotional photo shoot and everything. It's fun to find clients through social media because while some of them share my personal style, others don't at all.

Persons: Erica Lubinic, Saint Ivy, Zers, Erica Lubinic thrifts, Lubinic, I'm, TikTok, they've Organizations: Saint Ivy, Service, Saint Locations: Depop, Canada, TikTok, Waterloo , Ontario

☆ First-time homebuyers squeezed by the housing shortage should look in these 17 affordable markets that are ideal for young people
▼ + stars: | 2023-07-12 | by ( James Faris | ) www.businessinsider.com time to read: +3 min

Once ubiquitous, affordable starter homes are now challenging to find in the US. Here are 17 cities that have reasonably priced starter homes and are appealing for young people. Cheap starter homes have mostly gone the way of wood paneling and popcorn ceilings. While starter homes aren't completely gone, it's understandable why millennials and Gen Zers might make that assumption. Note that the mortgage calculation is based on a 30-year fixed-rate mortgage of 6.4% on the average starter home price.

Persons: Zers, they're, There's, millennials, homebuyers Organizations: Federal Reserve, House

☆ Starter homes may be a thing of the past — millennial and Gen Z homeowners plan to stay put for nearly 2 decades
▼ + stars: | 2023-07-12 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +3 min

For millennial and Gen Z homebuyers, purchasing a starter home may be a thing of the past. A starter home is usually the first home a person or family is able to purchase. Currently, nearly two-thirds of all homeowners have mortgage rates at or below 4%, according to Black Knight, a mortgage software and analytics company. Affordable homes are hard to findAs of May, the typical starter home cost about $179,407 nationwide, according to Zillow data provided to CNBC Make It. But between 2017 and 2022, the number of millennials who own their homes increased 64% to 18.2 million.

Persons: Z, Jessica Lautz, Freddie Mac, Black Knight, Jeff Tucker, Zillow, Lautz, Young, Zers, millennials Organizations: National Association of Realtors, CNBC, Bank of Locations: U.S

☆ Gen Zers and millennials are ditching 'spendy friends' who are tempting them to overspend and go into debt
▼ + stars: | 2023-07-12 | by ( Grace Mayer | ) www.businessinsider.com time to read: +5 min

Financial differences are driving some Gen Zers and millennials to break up with their "spendy friends." Eighty-eight percent of millennials and 80 percent of Gen Zers said spending time with these friends resulted in them taking on debt. Forty-three percent of millennials said they overspent on dining out, as did 37% of Gen Zers. In addition, 37% of millennials and 32% of Gen Zers report overspending on drinks and nights out. More than a third of Gen Z consumers, 36%, also said they overspent on clothing.

Persons: Zers, Gen Z, Qualtrics, it's, Courtney Alev, Z, Gen Zers, Alev, overspending, millennials, Gen Organizations: Service, Credit Locations: Wall, Silicon, millennials

☆ I used TikTok's new 'Shop' feature to buy 7 items for $18 total, including clothes and a phone case. I was impressed with the quality, but wouldn't buy them again.
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. The new feature is called "Trendy Beat" in the UK, and it's reportedly going to launch in the US as well, although TikTok hasn't provided details on that yet. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ I spent $18 for 7 items from TikTok's new 'Shop' feature. Here's what the process was like, from shipping to product quality and fit.
▼ + stars: | 2023-07-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

Here's what it was like, from shipping to product quality and fit. When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ Here’s one thing Baby Boomers and Gen Z have in common
▼ + stars: | 2023-07-08 | by ( Catherine E. Shoichet | ) edition.cnn.com time to read: +11 min

CNN —There’s nearly a 50-year age gap between the oldest Baby Boomer and the youngest member of Gen Z. As Pew President Michael Dimock put it, a common misconception about Baby Boomers’ past serves as a reminder of a key question we should be asking as we talk about Gen Z today. Cultural critic Louis Menand has pointed out that another important detail often gets overlooked when talking about this chapter in Baby Boomers’ past. And Gen Z may not be as ‘woke’ as you thinkCould our understanding of Gen Z’s politics – frequently described as liberal – also be missing part of the picture? Joe Raedle/Getty Images“In poll after poll, we have found enormous diversity among Gen Z and their views,” she says.

Persons: CNN — There’s, Boomer, we’ve, We’ve, Z, Gen, Michael Dimock, Dimock, ” Dimock, –, Nixon’s, Louis Menand, ” Menand, Baby Boomer, “, ”, Owen Franken, Menand, Kim Parker, ” Parker, Parker, ’, Jean M, Twenge, there’s, Gen X, Silents, Gen Z, it’s, Reagan, Whitney Ross Manzo, David McLennan, ” Manzo, Young, Donald Trump, Joe Raedle, Bobby Duffy, Duffy, You’re, Ron DeSantis, Octavio Jones, Pew, who’ve Organizations: CNN, Boomers, Pew Research Center, Gallup, Woodstock Music, Pew, San Diego State University, Harvard, don’t, Meredith College, King’s College London, Republican, Florida Gov Locations: Vietnam, Nixon’s Vietnam, East Coast, Woodstock, North Carolina, Tampa , Florida, Tampa, Florida

☆ China's youth unemployment is so dire that it's inspired recent college grads to post pictures of themselves sprawled on the ground in 'zombie-style' poses
▼ + stars: | 2023-07-04 | by ( Huileng Tan | ) www.businessinsider.com time to read: +4 min

China's youth unemployment rate hit a record high of 20.8% in May. On June 13, the Radii media outlet tweeted a photo collage of some of these graduating students donning black or purple graduation gowns in various poses. While this particular pose is trending this year, this graduation season's posts were often accompanied by other happier pictures of the graduating students. It also isn't the first time graduates in China have taken unusual graduation photos, according to posts seen by Insider on Xiaohongshu. These trending poses of despondence come as China's youth unemployment rate hit a record high of 20.8% in May, according to official statistics.

Persons: —, despondence, Nomura, Brenda Lu, Lu Organizations: Service, CNBC, Washington Post Locations: China

Gen Zers are less likely to see home ownership as a sign of the American Dream than other generations. They're also least likely to feel confident about achieving the American Dream, per a survey by GoDaddy. Gen Zers are less likely to see owning their own home as a sign they've achieved the American Dream than previous generations, according to a survey by GoDaddy. One of the questions read: "Does owning your own home indicate you've achieved the American Dream?" But GoDaddy's survey actually showed stark differences between Gen Zers and millennials in terms of how optimistic they were about achieving the American Dream.

Persons: They're, Gen Zers, millennials, you've, Gen Xers, Zers, they'll, Gen Z

☆ Getting rich isn't the American Dream anymore, says new survey—here's how people define success instead
▼ + stars: | 2023-07-03 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

The "American Dream" has long been equated with economic achievement and wealth. "The American Dream is changing, according to small-business owners," Fara Howard, GoDaddy's chief marketing officer, tells CNBC Make It. Small-business owners are often considered a litmus test for the American Dream, as some entrepreneurs see startups as an opportunity to climb the socioeconomic ladder. Despite new definitions of the American Dream, survey respondents said that lack of access to technology, education and affordable health care still stand as barriers. "American small-business owners are thinking beyond revenue and sales growth when they consider what the American Dream means to them," Howard said in a statement last week.

Persons: Fara Howard, Gen Z, Zers, Howard, Warren Buffett Organizations: CNBC Locations: homeownership

☆ Gen Z is seeing the appeal of finance jobs, as cost-of-living concerns rise, a new survey finds
▼ + stars: | 2023-07-03 | by ( Will Gendron | ) www.businessinsider.com time to read: +3 min

A new study reveals that Gen Z thinks finance is the best industry for future career prospects. 1 industry for career prospects — up from No. Part of the reason may be the money: Graduates' top career fear is low pay. More than half of the respondents to the CFA survey said they have reassessed their career options in light of cost-of-living increases. This could be one reason interest in finance surged, as respondents voted it the most stable industry.

Persons: Z, —, Gen Zers, Zers Organizations: Morning, CFA Institute, CFA Locations: millenials

☆ AI could supercharge the Gen Z takeover
▼ + stars: | 2023-07-01 | by ( Alexandra York | Jacob Zinkula | ) www.businessinsider.com time to read: +6 min

Experts told Insider that Gen Z was well positioned to capitalize on the AI boom. That could supercharge Gen Z careers, as generative AI is expected to affect millions of jobs, and companies are already seeking talent to help navigate those changes. "From that perspective, Gen Z should be in a good position to capitalize on the AI boom." Gen Zers are using AI for research and brainstormingLais Silva, a Gen Z content manager at a social-media startup, said she'd essentially replaced Google with ChatGPT. Older generations could have a competitive edge over Gen Z because of experience — if they're open to learning AI toolsThe AI revolution isn't guaranteed to be a boon for Gen Z workers.

Persons: Z, —, AJ Eckstein, He's, He'll, Eckstein isn't, they'd, Gen Zers, ChatGPT, Carl Benedikt Frey, Eckstein, Lais Silva, she'd, Morgan Young, chatbots, She'll, Oxford's Frey, Columbia's Netzer, Gen Organizations: Service, Fortune, Columbia Business School, Pew, Oxford University, Google

☆ Americans' donations to charity are at a 28-year low. Blame inflation, the rise of crowdfunding, and the decline of religion.
▼ + stars: | 2023-07-01 | by ( Jacob Zinkula | Madison Hoff | ) www.businessinsider.com time to read: +7 min

It's part of the decades-long trend in which Americans have scaled back their charitable giving. There's evidence that this shift has impacted charitable giving. From 2000 to 2016, the share of Americans giving to religious causes fell from roughly 47% to 32%. Other donors have shifted their giving to political causes that wouldn't be classified as charitable giving either. Looking forward, Birkholz said he's optimistic the total giving figure will bounce back in 2023.

Persons: —, Josh Birkholz, We've, Birkholz, Jonathan Meer, Zers, I'm Organizations: Service, Privacy, Indiana University's School, Philanthropy, Indiana University, Pew Research Locations: Texas

☆ Boomers are memed for falling for fake news but are better at identifying online misinformation than Gen Zers and millennials, survey finds
▼ + stars: | 2023-06-30 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

Baby boomers are better at spotting fake news than Gen Zers and millennials, a survey found. The survey found those who spent more time online were also more likely to fall for fake news. Boomers have always taken the flack for falling for fake news stories, but a survey has found it's younger generations that are more susceptible to online misinformation. It examined how likely people were to be fooled by fake headlines. Although stereotypes about the older generation falling victim to fake news may be dated, they are rooted in fact.

Persons: Gen Zers, flack, TikTok, YouGov Organizations: Boomers, University of Cambridge, Associated Press, NPR, Princeton, New York University, Reuters Institute Locations: Snapchat

☆ Health-conscious millennials, Gen Zers are making cottage cheese cool again—but is it really that good for you?
▼ + stars: | 2023-06-30 | by ( Renée Onque | ) www.cnbc.com time to read: +4 min

That number has since fallen to 1.9 pounds of cottage cheese per person in one year in 2021, USDA data shows. But is cottage cheese— or any cheese for that matter— actually good for you? Compared to other cheeses, including American cheese, cottage cheese is a much healthier option because it's less processed, says Shanahan. "Cottage cheese is healthier than American cheese because it's fermented and has some live bacteria in there [like] yogurt has," she says. "I'm not confident to suggest cottage cheese would be significantly different than other types of cheese," Sun tells CNBC Make It.

Persons: Zers, Cate Shanahan, Shanahan, Qi Sun, I'm, Sun, wouldn't Organizations: NPR, U.S . Department of Agriculture, Shanahan, CNBC, Harvard, of Public Health Locations: TikTok, cheddar, Chan

☆ Hustle culture isn't dead, it just got a Gen Z rebrand: 'People want time to live their lives'
▼ + stars: | 2023-06-28 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +6 min

The oldest members of Gen Z are just a few years into being part of the workforce, and they're already being stereotyped as lazy. Hustle culture isn't dead — it's just getting a Gen Z rebrand. When I think of my peers and Gen Z, I don't hear anyone talk about corporate success or climbing the corporate ladder. Jade WaltersWalters, like many of her peers, has a side hustle: The Ninth Semester, a Gen Z career resource. As Gen Zers gain ground in the labor force, it's likely those values will flow through other generations of workers, too.

Persons: Gen, they've, Gen Zers, — it's, Zers, Jade Walters, it's, Jade Walters Walters, Martha Bird, Walters, Covid, Bird, DeAndre Brown, Brown, Hustling Organizations: ADP Locations: Chicago, Los Angeles

☆ Here are moves parents can make to help adult child become financially independent, advisor says
▼ + stars: | 2023-06-28 | by ( Jessica Dickler | ) www.cnbc.com time to read: +1 min

These days, many young adults do not become financially independent until they are well into their 20s. To be sure, inflation has made it even harder for those just starting out. But, in addition to soaring food and housing costs, millennials and Gen Z face financial challenges their parents did not as young adults: On top of carrying larger student loan balances, their wages are lower than their parents' earnings when they were in their 20s and 30s. While older generations are more likely to think their kids should be completely financially independent by the time they turn 21, young adults say that's a good age to start paying some of their own expenses, such as credit card bills and travel costs, according to a separate report by Bankrate.com. "There's definitely a disconnect between parents and adult children," said Ted Rossman, Bankrate's senior industry analyst.

Persons: Zers, Ted Rossman Organizations: Finance

☆ Finance is the No. 1 industry Gen Z wants to work in, says new research—more than tech or health care
▼ + stars: | 2023-06-28 | by ( Morgan Smith | ) www.cnbc.com time to read: +1 min

Recent and soon-to-be college graduates have different visions of the "perfect job": Some want to work in New York, while others might aspire to be their own bosses. But many Gen Zers are dreaming of a career in finance. Close to 10,000 current college students and recent graduates in 13 countries including the U.S., Canada and Mexico were polled for the report. What has set finance apart from its competitors, and made it the career path du jour among Gen Z, is how finance companies have responded to these challenges. As other industries pause hiring, college career advisors and industry professionals say financial firms are upping their recruiting efforts on college campuses to attract Gen Z.

Persons: overhiring, Gen Organizations: Finance, CFA Institute Locations: New York, U.S, Canada, Mexico

☆ Read the 20-page pitch deck that startup Anzu used to raise $48 million to help place ads in video games
▼ + stars: | 2023-06-27 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Anzu helps brands place their ads in video games. The company raised $48 million to build out its executive suite and hire staff. Inserting ads into video games — like as a billboard in a car-racing game — is increasingly enticing to advertisers hoping to message hard-to-find Gen Zers. The company raised a $20 million round last year, bringing its total to $85 million. "After proving the model with mobile games and casual games, we're moving into AAA games," Benedy said.

Persons: Zers, Axel Springer, Itamar Benedy, Anzu, Benedy, we'll Organizations: Emmis Corp, Simon Equity Partners, PayPal, Bandai Namco, AAA, Ubisoft, VR, Apple, Apple Vision Locations: Anzu

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