Within that, generative AI has a total addressable market of $150 billion, Goldman said.
We believe Generative AI can streamline business workflows, automate routine tasks and give rise to a new generation of business applications," Goldman analysts wrote in a recent research report.
But generative AI is able to produce new content such as text, video, images or computer code — putting it a step ahead.
"Generative AI tools have far-reaching implications across industries, from enterprise software to healthcare, financial services and more," Goldman said.
With the tech giants already incorporating it into their products, Goldman sees generative AI boosting sales, productivity and product innovation.