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In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."
Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox
After all, 85% of respondents in the same survey say you don't need marriage to have a fulfilled and committed relationship. "Marriage brings about 1,200 rules, tweaks and changes to how people are treated compared to unmarried people," he says. Getting married comes with tax benefits that unmarried couples don't enjoy. In the case of death or incapacitation, unmarried couples (especially those in the LGBTQ community) could have the legitimacy of their relationship questioned by family members. CHECK OUT: The ‘most successful’ relationships follow these 8 rules, say psychology experts who studied couples for 50 years
Persons: Frank Summers, Gen Zers, Summers, you'll, Couples, Kendall Meade, haven't, you've, you'd, Warren Buffett Organizations: Cetera Advisors, Psychology, SoFi, Social Security
Undergraduate enrollment in petroleum engineering is down 75% since 2014, WSJ reported. That's despite the fact that the average petroleum engineering grad makes 40% more than a computer science grad. Heinze told the Journal of Petroleum Technology that over 90% of petroleum-engineering students at Texas Tech have jobs right after graduation. But when it came to picking which career paths were most attractive, the Gen Zers surveyed ranked finance as the most promising industry regarding career prospects. Education was ranked the second-most popular industry when it came to career prospects, and STEM, which includes engineering, was ranked fifth.
Persons: That's, Lloyd, Young, Heinze, Zers Organizations: Morning, Petroleum, Street Journal, Texas Tech University, University of Oklahoma's, Louisiana State University and Colorado School of Mines, Department of Education, US Bureau of Labor Statistics, Colorado School of Mines, Journal of Petroleum Technology, of Petroleum Technology, Texas Tech, CFA Institute, Education
A lot of Gen Zers want to make a living as content creators. But only 12% of full-time content creators and 3% of part-time creators make more than $50,000 per year off social media, according to Linktree's 2022 Creator Report. Lindo says she's coached roughly 50 social media creators since launching her firm in 2019, focusing primarily on TikTok and LinkedIn. Don't think of social media as an easy 9-5 alternativeYou may think that social media is easier than a traditional job. And you'll need to recognize in advance just how much work goes into building a social media career, as creator Morgan Eckroth told CNBC Make It in May.
Persons: Zers, Patrice Lindo, Nomad, Lindo, she's, influencers, you've, There's, Morgan Eckroth, Eckroth Organizations: Stanford University, CNBC
Threads is struggling to retain users, and X is losing popularity among some Gen Zers. Two Gen Zers say social media is about building an online community with those who share your views. When Threads first launched, some Gen Zers shared their excitement for Threads' potential to be the "go-to social media platform for venting and sharing among Gen Z." Insider contacted more Gen Zers to learn their opinions on Threads and find out what attracts them to the apps they use daily. Rose said the text-based X app is for her inner thoughts, while image-based Instagram is for catching up with old friends.
Persons: Zers, Elon Musk's
Young people in Asia don't want factory jobs, so companies are raising wages and adding perks. That's because factories across Asia that have traditionally produced many of these goods are struggling to find workers, The Wall Street Journal reported. In China, manufacturing workers' wages have more than tripled over the past decade, and factory workers in Vietnam, Malaysia, and Japan, have seen notable pay bumps as well. Companies like the Barbie manufacturer Mattel, the toy maker Hasbro, and Nike are facing elevated labor costs in Asia that have contributed to price hikes. Mark Perry, University of Michigan economistExperts attribute Asia's factory labor shortage to a variety of factors.
Persons: it's, Manoj Pradhan, Mark Perry, Julian Zhu, Gabriel Galvan, It's, Barbie Organizations: Service, Street Journal, Companies, Mattel, Hasbro, Nike, University of Michigan, Reuters Locations: Asia, Wall, Silicon, London, China, Vietnam, Malaysia, Japan, Mexico, America
The fast-fashion brand targets Gen Z with stylish, affordable clothing. The brand sells basics like T-shirts as well as trendy pieces like cargo pants. GU was created in 2006 as a sister brand to Uniqlo geared toward Gen Z shoppers. GU sells basics as well as trendy pieces for Gen Z and millennials. Much like Uniqlo, GU carries basics like logo-free t-shirts, simple sweaters, minimalist shoes, and dressy-casual pants.
Persons: Julissa Degante, Felix Garcia, Garcia, Degante, Gen, Jennifer Ortakales Dawkins, didn't, Chris, Zers, You'll, Hulu's Organizations: GU, Service, Uniqlo's Broadway, Fast Retailing Locations: Wall, Silicon, Uniqlo's, New York, Soho, Asia, Uniqlo, Malibu
40% of business leaders in a new survey indicated recent Gen Z college grads are unprepared for the workplace. Of that subset, 94% said that they have avoided hiring recent college graduates. The survey indicated that 40% of the business leaders surveyed think recent college graduates are unprepared to enter the workforce. The poor perception of recent Gen Z graduates on some business leaders may even be impacting their hiring decisions, the survey indicated. Gayeski said that since Gen Z was still in school during the pandemic, this could have stunted their "people skills."
Persons: Gen, Gen Z, Zers, Diane Gayeski, Gayeski Organizations: Service, Zip, Ithaca College, Wall Street Locations: Wall, Silicon
The pandemic threw Gen Zers off their professional trajectories. For the oldest Gen Zers, the pandemic economic recovery was a huge success. Here's how the class of 2019 won the pandemic recovery. The class of 2019 graduated into recession fears, but it was an economic downturn like none we've seen beforePolitano technically graduated in fall 2018, but considers himself part of my cohort as he began work in 2019. Are you a class of 2019 graduate, and have a story to tell about the economy of the last four years?
Persons: Gen Zers, Zers, Zers —, , Joey Politano, he'd, Politano, couldn't, that's, they're, Hillary Hoffower Organizations: Service, Pew, millennials Locations: Wall, Silicon
Some Gen Z employees aren't sure how to interact in-person after starting their careers from home. "Lazy" younger workers need a lot of hand-holding, managers told The Wall Street Journal. Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley — delivered daily. Despite perceptions of their managers, nearly half of Gen Z workers say it's not laziness that causes an inability to self-start but rather stress and anxiety. Deloitte's 2023 Gen Z and Millennial Survey found that many young professionals feel exhausted or disengaged at work.
Persons: Laura Davis, they're, Gen Zers, Boomer, Ivan Schury, he's, Schury, Z Organizations: Wall Street, Service, John Ball Zoo, Survey Locations: Wall, Silicon, UK, Germany, France, Poland, Japan
Gen Z fashion trends are sustainable, intentional, and just a little bit silly and ugly. "Wrong shoe theory" and Kramercore are part of a reaction to economic and climate turmoil. It's called "wrong shoe theory," and it's yet another Gen Z fashion moment that might seem counterintuitive at first. At the same time, as with many of the challenges that Gen Z encounters, there's an eye toward sustainability and looming climate doom. It's no wonder, then, that Gen Z is embracing another similarly kitschy and thriftable aesthetic: Kramercore.
Persons: It's, Allison Bornstein, Long, Gen, there's, Bornstein, Amanda Mull, Kramer, it's, Mull, — Kramer, , we've, Charmaine Simmons, Kramercore, Zers Organizations: Service, New York Times, Times, Los Angeles Times Locations: Wall, Silicon
The death of hobbies
  + stars: | 2023-07-31 | by ( Eve Upton-Clark | ) www.businessinsider.com   time to read: +12 min
Research has found that hobbies can reduce stress, result in less severe disease outcomes, and even lead to a longer life. Baker believes that the replacement of hobbies with hustles stems from the way work changed when the pandemic sent everyone home. "If you're already on all the time, then why not try to get some money from that hobby," Baker said. But, she added, "One con is that you just don't have hobbies anymore because you've monetized them." And studies show that without hobbies, people are more likely to feel burned out and more stressed.
Persons: Tommy Wylde, Wylde, it's, I've, " Wylde, Wylde —, , Erik Baker, Audrey Tang, Bankrate, Zers, Baker, Millennials, Gen Zers, Gen Xers, Grace Jicha Torres, Torres, Slack, you'll, Tang, he's, Eve Upton, Clark Organizations: eBay, Harvard, Bank of England Locations: Silicon Valley
Tampa, Florida, is becoming a popular place to move for younger millennials and Gen Zers. Below, why five 20-somethings moved to Tampa, in their own words, edited for length and clarity. Tampa has grown since I've moved here, and I think it's only going to get bigger. Noelle Lane, 23Nicole Lane Courtesy of Nicole LaneJob: Kindergarten teacherBefore Tampa: moved to Tampa at age 18 to attend collegeHome state: OhioI moved here in 2018 to go to the University of Tampa. I think Tampa is becoming a lot younger.
Persons: millennials, Zers, It's, somethings, Chris Brown, Chris Brown Job, Dylan, I've, I'd, , Noelle Lane, Nicole Lane, That's, Alexander Signori, it's, Joe Steilberg, Parker Klein, Let's, Laura Treche, There's Organizations: Service, Tampa, Chicago Home, Home, University of Tampa, Attended Florida State University, Tech, Riverwalk Locations: Tampa, Florida, Wall, Silicon, Tampa , Florida, Miami, TikTok, Austin, San Francisco, Tallahassee , Florida ; Massachusetts, Ohio, Massachusetts Tampa, I'm, Massachusetts, Chicago, California, LA, Los Angeles and New York, Sarasota, Bayshore, Tallahassee Hometown, South Florida, Charlotte , North Carolina, Northeast Boston, Denver, Seattle . Tampa, Texas, Jacksonville, Dallas, Hyde, Orlando, Tallahassee, Durham , North Carolina . North Carolina, St, Clearwater
Joshua is a 21-year-old from Berlin who lives in Glasgow, Scotland to attend school. We asked Joshua, a 21-year-old Berlin resident who attends the University of Glasgow, about his biggest spending categories and cost differences between Europe and America. Occupation: Student and university employeeMonthly income: £700 (about $900), plus a £200 (about $250) stipend from his parentsStudent debt: $0. Now I live in Glasgow, Scotland for school. What's the biggest cost difference you've noticed between Germany, Scotland, and the US?
Persons: Joshua, Gen Zers, I'm, we're, we'll, I've, she's Organizations: Service, University of Glasgow, Occupation, Student, University of Glasgow ., Student Enterprise, Tesco, Asda, European Union Locations: Berlin, Glasgow, Scotland, Wall, Silicon, Europe, America, Germany, Sainsbury's
Gen Z is soft, millennials are embarrassing, boomers are evil, and no one has thought about Gen X in years. But late this spring, Pew announced it would no longer use generational labels such as millennial and Gen Z in its research. By and large, Cohen shares Duffy's view that generational labels make it tough for both experts and laypeople to distinguish between generational traits and universal, or multifactorial, occurrences. To its credit, Pew has been transparent in acknowledging how the use of generational labels may have tilted its analyses. Pew "does believe generational research can be a useful tool in the right context," Parker told me.
Persons: Gen X, Pew, Kim Parker, Parker, Obama, Millennials, boomers, Gen Zers, Xers, , Karl Mannheim, Louis Menand, Menand, Andrew M, Lindner, Sophia Stelboum, Azizul Hakim, William Strauss, Neil Howe, Strauss, Howe's, Baby Boomer, Portia, Zers, Gen Xers, Philip N, Cohen, it's, Bobby Duffy, Duffy, Stelboum, Hakim, Michael Dimock, Kelli María Korducki Organizations: Pew Research Center, Pew, Skidmore College, University of Maryland, College, Washington, King's College London Locations: Mannheim, New York City
Twitter users are divided over whether Gen Z workers are demanding too much in job interviews. Experts warn Gen Z to research their industry before making demands about work-life balance. The post, which has more than 700,000 views, sparked a social-media debate about Gen Z behavior at work. She added: "Imagine having work life balance but hating the 5 hours of work you have to do or the people you have to work with." Industries like finance and banking that traditionally have intensive hours are less likely to look kindly on open demands for work-life balance.
Persons: tweeting, Zer, Gen, Sameera Khan, Khan, Balance, Insider's Alexandra York, Josée Rose, Steven Sibley Organizations: Service, Twitter, MNC, Industries, Indiana University's Kelley School of Business Locations: Wall, Silicon, India
Alexis is a 26-year-old living in San Francisco earning $90,000 a year as an account supervisor. We asked Alexis, a 26-year-old San Francisco resident, about her biggest spending categories, biggest money mistakes, and financial goals. Childhood dreams brought me here to San Francisco. But I moved to San Francisco at the same time as that raise — and taxes are much higher here — so my post-promotion paychecks only increased by $50. I know I'm going to have to be more conscious about eating out to make room for those payments.
Persons: Alexis, Gen Zers, It's, I've, I'm Organizations: Service, Trader Joes, Safeway Locations: San Francisco, Wall, Silicon, Iowa, Phoenix, Francisco, Europe
Earlier this year, when Bravo's "Vanderpump Rules" star Tom Sandoval cheated on his long-time girlfriend Ariana Madix with their co-star and real-life friend, Raquel Leviss, it reverberated from social media to front-page news. Madix summed up the cheating scandal, dubbed "Scandoval," well, stepping out days later on her way to tape the highly anticipated "Vanderpump Rules" reunion in a yellow hoodie and matching sweatpants from the clothing brand Boys Lie. A business born on InstagramTori Robinson and Leah O'Malley, co-founders of Los Angeles-based Boys Lie. Most people, particularly millennials and Gen Zers, have spent money they weren't originally planning to on products they saw in their social media feeds, several studies show. What's next for Boys Lie
Persons: Tom Sandoval, Ariana Madix, Raquel Leviss, Madix, Tori Robinson, Leah O'Malley, Robinson, O'Malley, Franklin, Tori Spelling, Dean McDermott, influencers, Instagram Tori Robinson, Gen Zers, What's Organizations: Los, Finance Locations: Los Angeles
I was on stage at a conference, tasked with leading a conversation about the future of work from a Gen Z perspective. Those Gen Zers who've made it into the workforce — we range from age 11 to 26 — tend to agree with these ideas, studies show . So at this event and another I took part in last week, I expected to hear all the tropes : "Gen Z is entitled," "Gen Z just doesn't understand the way things work," "Gen Z is asking for too much." When we turned to the audience for questions, one attendee asked: "How do we start these conversations with Gen Zers?" Members of older generations often allude to the idea that Gen Zers are demanding the impossible .
Persons: Gen Zers, Zers, Zers who've, Z, Gen Z, it's Organizations: Service Locations: Wall, Silicon
Gen Z is more interested in working from the office than any other generation. "At JPMorgan, you're probably never going to be the smartest person in the room," he told Insider. Gen Zers see the office as a place to growDespite having grown up online, Gen Zers dislike working from home more than other generations. Among Gen Z, 57% want in-person jobs, according an online survey of about 3,100 US job seekers conducted by Jobslist in the final months of 2022. Joshua Roizman, a Gen Z employee at a software-development company , said he understood why some in other generations might not want to schlep back to the office.
Persons: Sam Farber doesn't, Farber, It'll, , who've, aren't, Gen Zers, Slack, " Farber, Zehra Naqvi, Naqvi, She's, Z, Davina Ramkissoon, Joshua Roizman, Roizman Organizations: Service, JPMorgan, Kastle Systems, McKinsey Global Institute, Jobslist Locations: Wall, Silicon, Chicago, Asia, Europe, Dublin
Gen Zers are saying they need to be "delulu" to get ahead in their careers. It's something Gen Z thinks you have to embrace if you want your life to go the way you planned, including your career. As my Gen Z colleague Sawdah Bhaimiya wrote: "Being delusional is more than just a fun trend on social media. Employment-wise, Gen Z is not in a bad spot. Gen Z workers are stereotyped as being "difficult," "lazy," or socially inept.
Persons: Zers, they've, Delulu, it's, Z, Sawdah Bhaimiya, It's, hasn't, Gen, Xers, — they've Organizations: Service Locations: Wall, Silicon
Now, it's expanding to small towns and hurting chains like Chick-fil-A, according to Placer.ai. Popular steak house chain Texas Roadhouse, which is 1.6 miles from the new Chipotle, saw year-over-year traffic slide by 5.27% in April and by 3.92% in May 2023. A Chick-fil-A less than a mile from Chipotle, saw foot traffic decrease four out of five weeks in May, Placer.ai reports. "I don't see how Chipotle's brand can transfer to small towns." Chipotle isn't betting all of its growth on small towns.
Persons: Chipotle, Placer.ai, Jack Hartung, Tim Powell, Zers, Powell Organizations: Service, Wall Street, Placer.ai, Texas, X Locations: Wall, Silicon, Chipotle, America, Texas, San Angelo , Texas, The Texas, McDonald's, Covington , Louisiana, Camden , Delaware, Washington, Canada, France, Germany
Shein alleged Temu infringed on its trademark and Temu alleged Shein violated antitrust laws. Now Temu is fighting back with its own lawsuit against Shein, filed last week. In Shein's lawsuit against Temu, the company alleged that Temu attempted a deliberate scheme to impersonate the Shein brand by creating fraudulent Twitter accounts. Shein also alleged that Temu contracted influencers to make disparaging comments about Shein. In Temu's lawsuit against Shein, the company alleged that Shein forced clothing manufacturers to sign agreements not to work for its rival.
Persons: Shein, Temu, Gen, they've, influencers Organizations: Service, Twitter, Reuters, Wall Street Journal, Bloomberg, Temu, Shein Locations: Wall, Silicon, Chinese, Singapore, China, Shein, Temu
Office dress-codes have skewed more casual postpandemic, but opinions on what constitutes too casual vary greatly—including between generations. To determine which laid-back items the public deems acceptable deskside, we hit up global research company Ipsos. Between June 30 and July 2, it surveyed a nationally representative sample of 1,020 U.S. adults. And no, it’s not always a young vs. old face-off: Gen Zers can be stricter, and boomers less formal, than one might think. Here, the 411 on the most contentious items.
Persons: it’s
Some Gen Z workers are making AI work for them. A director at VEM Medical told the BBC that Gen Z workers were boosting productivity with AI. Derrick Hathaway said young workers were automating tedious jobs and optimizing workflows. Some Gen Z workers are capitalizing on the rise of generative AI. Derrick Hathaway, sales director at VEM Medical, told the BBC that Gen Z workers were giving the medical device maker a welcome productivity boost by using AI-powered tools.
Persons: Derrick Hathaway, Companies haven't, Gen Zers Organizations: VEM Medical, BBC, VEM, Companies, Employees
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