Starbucks CEO Brian Niccol just laid out his plan to turn around the struggling coffee chain.
AdvertisementStarbucks CEO Brian Niccol gave investors the first look at his plan to turn around the struggling chain, and it involves faster coffee orders and better decor.
For starters, Niccol said in-store orders will need to be fulfilled much faster than they currently are in many cases.
"Before discussing China in detail, I need to spend time there to better understand our operations and the market," he said.
Niccol said his optimism is rooted in Starbucks employees, who he said are passionate about coffee, the company, and its customers.
Persons:
Brian Niccol, —, Niccol, Diana Frost, Kraft Heinz, I'm, aren't
Organizations:
Service, Business
Locations:
China, North Carolina