Mr. Strachwitz (pronounced STRACK-wits) specialized in music passed down over generations — cotton-field music, orange-orchard music, mountain music, bayou music, barroom music, porch music.
The songs came not only from before the era of the music industry but even from before the existence of mass culture itself.
Mr. Strachwitz was the founder of Arhoolie Records (the name comes from a term for field hollers).
In addition to recruiting his own artists, he did his own field recordings, music editing, production, liner notes, advertising and sales.
In the company’s early years, he affixed the labels to the records and mailed them himself.