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The influence of Gen Z will not fade, it is driving long-lasting changes to the culture. Just look at the #artofnoticing trend on TikTok, in which Gen Z is posting vignette-style snapshots capturing beautiful, but rarely-emphasized, day-to-day moments. Gen Z is 3.5x more likely to buy from brands that commit to this issue. When we asked Edelman's Gen Z Lab about AI, a surprising majority admitted to being totally scared by it. Despite the micro and macro circumstances at play, Gen Z strives to combat inequality, climate change, and more.
Persons: Gen, Gen Z, Z, they've, Edelman's, Zers, it's, Jackie Cooper, Gabe Gomez
Expensive dates, inflation, and loneliness are weighing on Gen Zers seeking romantic connections. AdvertisementAdvertisementBecause Gen Z grew up with Facebook, Instagram, and other social platforms, many 20-somethings have grown accustomed to instant connection. To that point, dozens of Gen Zers told Insider they're putting more effort into friendships and nonromantic social events to combat loneliness. Inflation hovered at 3.7% year over year in August, nearly double the 2% rate policymakers want, and it's weighing on Gen Z wallets. "Gen Z wants to find people in natural, organic contexts as friends first, and if something romantic happens, that's great," Lerner said.
Persons: Zers, Gen Zers who'd, , Marianne Simpson, she'd, Simpson, Vivek Murthy, Z, Kellie Ammerman, Ammerman, Karin Kimbrough, LinkedIn's, Tinder, Bumble, Taylor Price, Price, daters, Gen, Cliff Lerner, Gen Z, Lerner, Andrew Yeung, Yeung, Maxine Williams, Williams, We're Organizations: Service, New, Facebook Locations: New York City, America
To build good credit, pay bills on time, keep your credit utilization low, and reduce your debt. Gen Z is faced with paying back larger loans and more credit card debt, especially for those carrying a balance every month. Why good credit mattersGenerally, a good credit score falls between 670 to 739, according to the FICO model. The benefits of a good credit score include better approval odds when applying for a loan, credit card, or line of credit. Keep your credit utilization lowRemember, your credit utilization — the amount of available credit you are actually using — is one of the factors that determines your credit score.
Persons: , Zers, it's, Gen Z, wouldn't, Gen Zers Organizations: Service, Federal Reserve, Self
Young Americans are setting lofty retirement goals — and they're confident that they'll reach them. To figure out how much you may need in retirement, start by using CNBC Make It's retirement calculator. Regardless of their savings goal, most workers are confident they'll be able to save enough to retire comfortably. Your savings rate is the percentage of your pre-tax income that you put toward a retirement savings account such as a 401(k) or a Roth IRA. Ideally, you should aim for a retirement savings rate of 15%, including any employer match, according to Fidelity.
Persons: , Zers, Bankrate, Xers, Roth, Marguerita Cheng, DON'T Organizations: Fidelity, CNBC, Blue, Wealth Locations: Bankrate, U.S, — Florida
The company's owner, luxury goods giant LVMH Moët Hennessy Louis Vuitton, is expanding a program that trains people to become artisans who can make Tiffany's high-end jewelry. The company said Thursday it's begun a two-year bench jewelry apprenticeship program involving Tiffany and the Rhode Island School of Design. The move comes as Gen Zers rethink the idea of college as costs skyrocket and US student-loan payments are resuming following a pandemic hiatus. The programs work with colleges and universities to help conduct the training. LVMH has used apprenticeship programs to help develop the skilled artisans it needs for its brands.
Persons: Tiffany, , Moët Hennessy Louis Vuitton, Gena Smith, it's, Smith, LVMH, Johnny Vacar, It's, they'd Organizations: Service, Tiffany, Rhode Island School of Design, Data Initiative, Tiffany's, Louis Vuitton Locations: Europe, North America, Island, York, LVMH's, Japan, San Francisco
Most Gen Xers and boomers in a Salesforce study reported not using generative-AI tools like ChatGPT. Out of all the respondents who said they didn't use generative AI, 68% were born between 1946 and 1980. And 88% of nonusers ages 57 and above said they weren't using generative AI because they didn't know how the technology would affect their lives. AdvertisementAdvertisementFrom firsthand experience, Rogers said he believed that AI technology could make a positive impact on the lives of people about his age. AdvertisementAdvertisementIn fact, the Salesforce research suggested that older nonusers were open to using AI under certain circumstances.
Persons: Xers, , Gen Xers, Zers, Chris Rogers, Rogers, he'd, he's, Priscilla O'Kesson Organizations: Service, University of Oxford's Institute, Population Ageing, Spectrum Locations: San Francisco, UK, Australia, India, Oklahoma City, Oxford
With consumers turning to social media for financial information, tax advisors are often battling misinformation spread by influencers on popular platforms like TikTok. Nearly 80% of millennials and Gen Zers have used social media for financial advice, according to a 2023 Forbes Advisor survey of more than 1,000 American adults. Some 32% of respondents cited TikTok as a preferred platform for financial information. "It's a wealth of horrible information," said Josh Youngblood, an enrolled agent and owner of The Youngblood Group, a Dallas-based tax firm. "We can almost always tell when there is some new TikTok trend because a lot of us start getting the same questions from our clients," he said.
Persons: influencers, Gen Zers, Josh Youngblood, Roth, , Youngblood Organizations: Forbes, Youngblood, Finance, IRS Locations: millennials, Dallas
Look a little closer and you see how long he's been with the telecom giant: 50 years and two months. Turner, who goes by Kip, has far outlasted most of us in how long he's stayed with the same company. Government figures from 2022 show that the median time US workers have been with their current employer is 4.1 years. And I think people may be afraid to do that — that they think you're unhappy. For example, he's traveled around the country to complete technical training, which has helped him keep pace with the technology.
Persons: Paul, Kip, Turner, , Paul Turner, I've, they're, that's, It's, it'll, kiddos —, Clinton's, Kip Turner, He's, I'm, he's Organizations: Service, Bell Telephone Locations: Conway , Arkansas, Faulkner County , Arkansas, Little Rock , Arkansas, Hickory Ridge , Arkansas
But the brand's sales are falling behind, and HanesBrands is considering selling Champion. Here's how Champion became popular among athletes, college students, and hip-hop artists. Champion is one of the oldest American sportswear brands, and it claims to have invented both the hoodie sweatshirt and the sports bra. Champion became popular among college students and athletesChampion sweatshirts are popular among college students. Hip-hop artists popularized sportswear brands like Champion.
Persons: Gen Zers, , Michael Jordan, Stephen Bratspies, HanesBrands, sweatshirts, Rick Friedman, Jean Baptiste Lacroix, Getty, athleisure, Brands, millennials, Davidson, Muhammad Ali, Kylie Jenner, Chance Organizations: Service, US, Getty, Knitting Mills Inc, Wentworth Military Academy, NBA, NFL, US Olympic, Getty Champion, juggernauts, Nike, Adidas, Reebok, Beastie Boys Locations: Mills, Rochester , New York, America, Target
AdvertisementAdvertisementFor British students in the UK, tuition fees are currently capped at £9,250 a year. In 2006, tuition at a UK university cost an average of £3,000 a year, according to the House of Commons Library . Go back a decade, to 2013, and the average house price in this area was £250,911. AdvertisementAdvertisementThe average house price in 1995, when my parents moved in together, was around £56,000. However, if you compare the average house price in 1995 to the average house price in the UK in June 2023 — £287,456 — it's increased by more than 413%.
Persons: Adam England, Zers, , I'm, Gen, I'd, they've, They've, They're Organizations: Economic, Service, Commons, Deloitte, Price Index, Bank of Locations: England, Britain, Ukraine, Bath, North East Somerset
In search of connection, young people are spending on gym memberships, social clubs, and art classes. Most said they spend more on social activities than pre-pandemic. All but three said they're spending more money now than they were before the pandemic on social activities such as art classes and gym memberships to make friends. The software engineer said he's increased his investment in social activities after struggling to make friends at work. Other Gen Zers told Insider they made connections through free gallery events, volunteering, and joining book clubs.
Persons: Zers, Lynette Ban, she's, Ban, Vivek Murthy, Richard Weissbourd, Weissbourd, Murthy, Rachael, Matt Schulz, William Cabell, Cabell, he's, Cabell isn't, Kazerouni, Kelly Lohr, , Barley Vogel, there's, Rebecca Schweiger, Schweiger, Noureen Shallwani, Shallwani, Gen Zers, Zers don't, Lillian Lema, Bumble BFF, Lillian Lema Lema, BFF, She's, Margaux Duvall, Duvall, Alexandra York Organizations: Service, Soho House, Harvard Graduate School of Education, IRL, SEC, Studio Arts Dallas, Studio, The, Facebook Locations: Wall, Silicon, New York, Austin, Italy, Richmond , Virginia, Soho, Soho House's New York, Philadelphia, Maine, Portland , Maine, Ohio, Denver, nsheidlower@insider.com
Over 80% of prospective homebuyers said climate risk impacted their search, Zillow found. Over 80% of prospective homebuyers said climate risk impacted their search, Zillow found. AdvertisementAdvertisementWhile millennials logged higher concern over climate issues than their Gen Z counterparts, it turns out millennials' budget is often putting them in the path of climate risk. Zillow found 36% of millennial buyers were considering moving to an area with "greater climate risk'" compared with 19% of Gen Zers. The climate crisis puts coastal cities in Florida at a higher risk of flooding.
Persons: Zillow, Millennials, millennials, Zers, Manny Garcia, Zillow's, Garcia, Bob Stephens, Stephens, Jeffrey Greenberg, Jeremy Porter, Todd Bevington Organizations: Service, Carolinas, Insurance, First Street Foundation, AP Locations: Texas , Florida, Florida, California, Louisiana, Lahaina, Vermont, Maine, New York, Asheville , North Carolina
US credit card debt hit $1 trillion for the first time ever this year. And with those considerations, the hefty credit card balance in the US actually isn't much of a problem. According to Michele Raneri, the vice president of financial services research at Transunion, credit card utilization has stayed around 22%. Already, the delinquency rate on loans issued in 2023 is lower than the delinquency rate on loans issued in 2021 and 2022. That suggests credit card delinquencies will soon peak around the fourth quarter of this year before declining, he estimated.
Persons: That's, Mark Zandi, They've, Zandi, Michele Raneri, they've, Raneri, Gen Zers, Gen Z, LendingTree, Wells Fargo Organizations: Economists, Service, San Francisco Fed, stoke, of Labor Statistics Locations: Wall, Silicon
Home prices are falling in cities that saw large growth in recent years, according to Realtor.com. Prices are falling in pandemic boomtowns like Austin, Texas; Ogden, Utah; and Boise, Idaho. Listings site Realtor.com just put out a new ranking of where home prices are falling the most, compared to a year ago. AdvertisementAdvertisementTo calculate its list, Realtor.com looked at the change in the median list price per square foot for the 50 largest metro areas, comparing data for August 2023 and August 2022. Here are the 10 cities where home prices fell the most between August 2022 and August 2023, according to Realtor.com.
Persons: Evan Wyloge, Zers, Realtor.com, Wyloge Organizations: Service Locations: Austin , Texas, Ogden , Utah, Boise , Idaho, Wall, Silicon, Cities, Myrtle Beach , South Carolina, homebuyers, Ogden
Gen Z workers are freaking out about AI
  + stars: | 2023-09-22 | by ( Beatrice Nolan | ) www.businessinsider.com   time to read: +3 min
Gen Zers, in particular, are expected to capitalize on this AI boom. Data compiled by LinkedIn found that Gen Z workers were feeling overwhelmed and worried about falling behind when it came to AI. The study found that 45% of Gen Zers are worried they should know more about AI than they do. However, Gen Zers were also the most likely generation to have given some AI tools a go. Davies added that young workers have had to deal with a significant amount of change over the past few years.
Persons: Gen Zers, they'd, X, Zers, Gen, Charlotte Davies, Davies Organizations: Service, LinkedIn Locations: Wall, Silicon
Insider Today: Side hustles' turning point
  + stars: | 2023-09-21 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +8 min
A new study from Morgan Stanely makes the case that generative AI will enable people to work multiple jobs, writes Insider's Alistair Barr. In the US alone, multi-earning has increased 11% over the past year, largely thanks to the rise of generative AI tools like ChatGPT. New research from EY found that nearly 40% of Gen Zers had a side hustle to earn extra money. Adding fuel to the fire is the fact bosses don't seem to care if their employees are working multiple jobs, albeit with one caveat. To be sure, executives' acceptance of employees working multiple jobs might be short-lived.
Persons: Randy Rush, Morgan Stanely, Alistair Barr, Morgan Stanley, EY, Gen Zers, Zers, Gen, Z, Alex Wong, we're, It's, Peter Brown, alums, , Brooks Kraft, Cassidy Hutchinson, Rudy Giuliani, Joe Biden, Volodymyr Zelenskyy, Mike Minnis, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Fed, cofounders, Renaissance Technologies, Tesla, Bugatti, Brooks Kraft LLC, Getty, Netflix, United Nations General Assembly, Darden, Olive Garden, LongHorn Locations: Wall, Silicon, Asia, Scottish, , Europe, Americas, Olive, New York City, San Diego, London
Some parents are sending their kids off to college with a hired helper — and it comes at a price. One company charges about $450 to be a mom away from mom for college students. Parents trust the campus "moms" to step in and provide a nurturing presence without infantilizing their adult-age kids, Brooks told Insider. They also serve as "local experts on the ground," Brooks told Insider. Brooks told Insider that the goal is to be a bridge between parents and students for those who need the extra support.
Persons: , mindyKnows, Shari Brooks, Mindy Horwitz, They've, Brooks, St . Louis, Zers Organizations: Service, Street Journal, Services, Students, Washington University, Student Locations: Wall, Silicon, snowstorms, St .
Gen Z accounts for 18% of homebuyers from April to July this year, Zillow said. In 21 metros, Gen Zers make up at least 20% of homebuyers. These places are "punching a little bit above their weight" with first-time homebuyers, Zillow said. But that hasn't deterred Gen Z from buying homes. Here are the places that have the highest share of Gen Z homebuyers.
Persons: Zillow, Gen Zers, Gen, Z, homebuyers, Manny Garcia, Zillow's, Aidan Dobbins, Zer, millennials Organizations: Service, Baltimore, Bureau of Labor Statistics Locations: homebuyers, Wall, Silicon, Midwest, New York
Nearly four in 10 Gen Zers are working side hustles on top of another job, per new EY research. Gen Zers are also overwhelmingly mistrustful of large businesses and the government. Gen Z workers are particularly mistrustful of large businesses — just 34% trust that large businesses do what's right. And given a majority of Gen Z believes most people can't be trusted, the adoption of AI in the workforce could push Gen Z further away from certain companies. Additionally, even though Gen Z has been savvy with side gigs and freelance opportunities, less than half say they can live comfortably by 30.
Persons: Zers, It's, EY, Gen Zers, Gen Z, Gen, Z, Oliver Wyman Organizations: Service, US Bank, Gen Locations: Wall, Silicon
Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a new report from Morning Consult, a decision intelligence company. Put another way, more than half of Gen Zers "believe people can easily make a career in influencing," she adds. The Morning Consult data comes from one survey of 2,204 U.S. adults and one survey of Gen Zers ages 13 to 26 who use Twitter, Facebook, Snapchat, Instagram, TikTok, Twitch, or YouTube. Most Gen Zers think it's easy to make a career in influencingSome 53% of Gen Zers believe becoming an influencer is a reputable career choice, and a similar share would quit their current jobs if they could become an influencer if it was enough to pay for their lifestyle. 1 thing driving Gen Z's interest in influencing as a career is the ability to make money, followed closely by being able to work flexibly and doing fun work.
Persons: they'd, Gen Zers, Ellyn Briggs, Zers, Briggs, Young, flexibly Organizations: Morning, Twitter, Facebook, Consumer Locations: influencers
A hedge fund boss says he mainly hires people with no background in finance. Peter Brown also said he once offered a worker a pay rise in the early morning hours. Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley — delivered daily. During the podcast discussion, Brown also said he gave an employee a pay rise so he could call him in the early morning hours. AdvertisementAdvertisementRepresentatives for Brown did not immediately respond to Insider's request for comment, made outside normal working hours.
Persons: Peter Brown, Brown, Goldman Sachs, Zers, Jim, we're Organizations: Service, Renaissance Technologies, Goldman, CFA Institute Locations: Wall, Silicon
But something less talked about is burnout among managers — that's our big story today. "It impacts your attention, impacts your judgment, impacts your memory, impacts your decision-making ability. I spoke with multiple experts about signs that your manager is burnt out:AdvertisementAdvertisementFear. "It's important to realize that every manager has a manager," Sood said. Multiple "corporate goths" spoke with Insider about the importance of being true to themselves, even in the office.
Persons: , Violeta Stoimenova, Amit Sood, Bonita Eby, Eby, Sood, Eufrosina Young, Arantza Pena Popo, Millennials, Jordan Hart, who's, Gen Zers, Coco Gauff poes, Frey, Kevin Mazur, MTV Dunkin, bev, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Customs, MTV, Spice Locations: Wall, Silicon, Disney, Eyeliner, . Massachusetts , Minnesota, Hawaii, Georgia, New York City, San Diego, London, New York
How knockoffs took over America
  + stars: | 2023-09-14 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com   time to read: +10 min
But these fake products have major financial and societal impacts that can lead to lost sales, jobs, and livelihoods. US Customs and Border Protection officers inspect boxes of counterfeit products at the Los Angeles/Long Beach Seaport complex. Edward Berthelot/GettyWhy sales of counterfeit goods have soaredE-commerce has been a breeding ground for knockoffs. AdvertisementAdvertisementAccording to the US Sentencing Commission , the maximum sentence for selling counterfeit goods is 10 years in prison. In 2020, Amazon established its Counterfeit Crimes Unit, which works with brands to identify and remove counterfeit products.
Persons: Daniel Shapiro's, Hugo Boss, counterfeiters, Spencer Platt, Getty, Shapiro, Jason Armond, Gabrielle Chanel, Michael Kors, Gucci, Chanel, Zers, Edward Berthelot, Superfakes, They've, Wang Zhao, I'm, counterfeits, It's Organizations: Service, Red, Puma, Fila, eBay, US Department of Homeland Security, International Chamber of Commerce, Frontier Economics, Customs, Border Protection, Los, United States Intellectual, United Nations Office, Drugs, UN, Seaport, Economic Cooperation, Development, US Chamber of Commerce, US Customs, Protection, US, Commission, Nike, Amazon Locations: Wall, Silicon, Manhattan, Los Angeles, Long, Beijing, Europe, China
The '"corporate goth" tag on TikTok has over 25 million views. She told Insider that she also finds ways to infuse her Mexican heritage into her outfits. Courtesy of Madison StoneStone, a Southern California-based beauty adviser, told Insider her music taste heavily influences how she decides what to wear. "Artists like Evanescence, Amy Winehouse, and Lady Gaga practically raised me through their music and style," Stone said. "I was honestly really nervous going into a beauty field with a set of unconventional beauty standards, but everyone has been more than accepting to me," Stone told Insider.
Persons: Gen, they're, , Gen Z, Zers, Michael Yan, Hannah Rose, Rose, Hannah Rose Rose, Ariam Guerrero, Guerrero, Ariam Guerrero Guerrero, Madison, Amy Winehouse, Lady Gaga, Stone, she'd Organizations: Service, Gen, Madison Stone, Stone Stone Locations: Wall, Silicon, TikTok, Nevada, Los Angeles, Southern California
It was Gauff's second time in a Grand Slam final, after losing last year's French Open championship to Poland's Iga Świątek. Gauff recalled feeling surprised and "relieved" to make it to last year's French Open final. "That French Open loss was a heartbreak for me, but I realized, you know, God puts you through tribulations and trials. Taking a social media break can be hard, especially for Gen Zers: 54% of them spend at least four hours per day on social media, and 38% spend even more time than that, a 2022 Morning Consult survey found. Social media dependencies can result in mental health-related challenges like anxiety, depression, low self-esteem and increased isolation and loneliness.
Persons: Coco Gauff, Serena Williams, Gauff, I've, Iga, Unplugging, Zers, Raquel Martin, Martin, Warren Buffett Organizations: U.S ., Pew Research Center, CNBC Locations: American
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