New York CNN —Ira “Bob” Born, known as the “Father of Peeps,” died on Sunday.
Just Born Quality Confections, the Pennsylvania-based company that makes various candies, including the chick-shaped marshmallows, confirmed Born’s death in a statement.
That helped him earn the nickname “Father of Peeps.”Originally created for Easter, Peeps makes themed candy for other holidays, too, including Valentine’s Day and Halloween.
His father, Sam, a Russian immigrant, founded Just Born a year prior.
Ross Born told the Lehigh Valley News said his father was a “real mensch,” adding that he was a “kind person, he was generous with his talents, sharing his abilities.”“The candy business was kind of catchy … it was interesting to him,” Ross Born told the newspaper.