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☆ WPP slashes outlook again as China slowdown adds to tech woes
▼ + stars: | 2023-10-26 | by ( Paul Sandle | ) www.reuters.com time to read: +2 min

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. "But I do think in the long run that will correct itself and those companies will become drivers of growth." Read said it was also a tougher quarter in China, where consumer spending had not returned as expected. Analysts at Citi said it was striking that the step down was "not necessarily caused by an intensification of the pressures in the second quarter but by a broadening of pressure". WPP said this month it would merge Wunderman Thompson and VMLY&R to create the industry's largest creative agency.

Persons: Toby Melville, Mark Read, Read, Wunderman Thompson, Paul Sandle, William James, Jason Neely Organizations: WPP, REUTERS, Tech, Technology, Citi, Thomson Locations: London, Britain, China, GroupM, United States

☆ London stocks slip as downbeat earnings weigh
▼ + stars: | 2023-10-26 | by ( ) www.reuters.com time to read: +1 min

The London Stock Exchange Group offices are seen in the City of London, Britain, December 29, 2017. REUTERS/Toby Melville/File Photo Acquire Licensing RightsSummaryCompanies FTSE 100 down 0.8%, FTSE 250 off 0.6%Oct 26 (Reuters) - The UK's FTSE 100 edged lower on Thursday as Standard Chartered led a slide in bank stocks and Unilever led a drop in consumer shares after the two blue-chip companies posted disappointing earnings. The FTSE 100 (.FTSE) declined 0.8% by 0709 GMT, while the mid-cap FTSE 250 (.FTMC) dipped 0.6%, extending losses to a third straight day. Shares of Standard Chartered (STAN.L) dropped 12.8%, the most on the FTSE 100, after the UK lender flagged a 33% drop in pre-tax profit in the third quarter. The Dove soap maker's shares fell 3.1%, while the personal care, drug and grocery stores index (.FTNMX452010) lost 1.9%.

Persons: Toby Melville, Khushi Singh, Savio D'Souza Organizations: London Stock Exchange Group, City of, REUTERS, Chartered, Unilever, FTSE, Standard Chartered, WPP, Thomson Locations: City, City of London, Britain

☆ Suzanne Vranica — Advertising Editor at The Wall Street Journal
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | ) www.wsj.com time to read: +1 min

Suzanne VranicaSuzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the inner workings of Madison Avenue and companies such as WPP, Omnicom, and Publicis. Her stories often chronicle how advertising across all forms of media is being disrupted by technology and data. Suzanne helped launch CMO Today, a web vertical started by the Journal in 2014 that addresses the rapidly transforming marketing businesses and the role of marketing in the C-Suite. A New York native, Suzanne is a graduate of Iona College.

Persons: Suzanne Vranica Suzanne Vranica, she’s, Suzanne Organizations: WPP, Omnicom, Google, Iona College Locations: New York, Madison, Westchester County

☆ China's crackdown on Foxconn, one of Apple's biggest suppliers, shows Beijing is willing to sacrifice its economy for political power
▼ + stars: | 2023-10-25 | by ( Huileng Tan | ) www.businessinsider.com time to read: +7 min

China has launched investigations into Taiwan's Foxconn over its land use in mainland China. AdvertisementAdvertisementEven Foxconn, China's largest private-sector employer, isn't immune from Beijing's whims. Foxconn, also known as Hon Hai Precision Industry, is a huge contributor to China's employment and economic growth. Given how important Foxconn is to China's economy, it's a sign that Beijing is willing to make some sacrifices in its economy for political reasons, Liu said. China's economy is in tattersChina's economy has struggled to recover after nearly three years of on-off COVID-19 lockdowns.

Persons: —, Terry Gou, Foxconn, William Lai, KMT's Hou Yu, Ko Wen, Anna Ashton, Lai, China —, Gabriel Wildau, Zhu Fenglian, Dongshu Liu, Liu, they've, Insider's Linette Lopez, Xi, Lee Miller, Lopez, Liu Pengyu Organizations: Service, Hai Precision Industry, Apple, Democratic Progressive Party, ih, Taiwan People's Party, Eurasia Group, Gzero Media, KMT, Teneo Holdings, Bloomberg, Foxconn, Taiwan Affairs Office, City University of Hong, WPP, DC Locations: China, Beijing, Taiwan —, Taiwan, Taipei, New York, City University of Hong Kong, tatters, Washington, Foxconn

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ WPP Fires Employee Detained in China, Launches Investigation Into Bribery Charges
▼ + stars: | 2023-10-23 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

GroupM is an ad-buying unit of WPP. Photo: Toby Melville/REUTERSWPP said it terminated the executive currently detained in China on charges of bribery and is conducting its own investigation into the matter. On Saturday, the Shanghai police’s economic crimes investigation division said that three suspects at an unnamed advertising company had been detained on criminal charges of accepting bribes as nonpublic officials. That statement referred to one current and two former employees of GroupM, an ad-buying unit of WPP, The Wall Street Journal previously reported.

Persons: Toby Melville Organizations: WPP, Street Locations: China, Shanghai

☆ WPP fires executive detained in China on suspicion of bribery
▼ + stars: | 2023-10-23 | by ( Michelle Toh | ) edition.cnn.com time to read: +3 min

Hong Kong CNN —Advertising giant WPP says it has fired an executive detained in China on suspicion of bribery. Last week, news emerged that the Chinese police had raided the Shanghai office of advertising agency GroupM, owned by WPP. WPP said Tuesday it had fired an executive detained in China on suspicion of bribery. The police didn’t name the company, but the Financial Times and Chinese state media linked it to GroupM. The announcement came a month after police questioned employees at the Shanghai office of top consultancy Bain.

Persons: ”, Terry Gou, wouldn’t, Mintz Organizations: Hong Kong CNN —, WPP, CNN, Reuters, Shanghai, Financial Times, drugmaker Astellas Pharma, China, Mintz Group, Bain Locations: China, Hong Kong, Shanghai, Beijing

☆ China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
▼ + stars: | 2023-10-23 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Chinese authorities raided the Shanghai offices of GroupM, Reuters reported. AdvertisementAdvertisementThree people linked to the major ad agency GroupM have been detained by police in Shanghai, according to Reuters and The Wall Street Journal. Chinese authorities raided the Shanghai campus of WPP — the conglomerate which owns GroupM — on Friday, according to Reuters. A month before that, Chinese authorities raided the Beijing offices of Mintz Group, the American corporate due diligence firm. Five employees were detained, according to Reuters.

Persons: Patrick Xu, Bain, Mintz Organizations: Reuters, Morning, Street, Financial Times, Shanghai, WPP, Insider Intelligence, Mintz Group, Beijing Municipal Bureau, Statistics, Associated Press Locations: Shanghai, GroupM, China, Beijing

☆ China is a stormy place to do business right now after shock exec arrests and Foxconn probes
▼ + stars: | 2023-10-23 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +6 min

That follows shock arrests and allegations of bribery at the Shanghai offices of US agency GroupM. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdvertisementChilling effectThe probes and arrests are likely to further chill foreign business activity in China. Outwardly, China's leaders have emphasized the country is open to foreign investment. "Both Chinese investment overseas and foreign investment in China have boosted friendship, cooperation, confidence, and hope," said Chinese Premier Xi Jinping earlier this month at a summit on the country's Belt and Road infrastructure initiative.

Persons: —, Foxconn, Bain, Mintz, Steve Tsang, it's, Xi, Dan Harris, Terry Gou, Gou, Tim Cook, Cook, Wang Wentao, Apple, GroupM Organizations: Apple, Foxconn, GroupM, Service, WPP, Financial Times, FBI, SOAS China Institute, New York Times, Chinese Communist Party, Huawei Locations: China, Shanghai, Taiwan, Beijing, New York, Seattle

☆ Apple iPhone maker Foxconn being investigated in China as founder runs for Taiwan presidency
▼ + stars: | 2023-10-23 | by ( Laura He | ) edition.cnn.com time to read: +6 min

Hong Kong CNN —Taiwan’s Foxconn, one of Apple’s largest suppliers, is being investigated by authorities in China, according to state media. Foxconn, also known as Hon Hai Precision Industry, has iPhone factories in Guangdong and Henan, including the world’s largest in the city of Zhengzhou. The company’s listed unit in Shanghai, Foxconn Industrial Internet, plummeted by its daily limit of 10% on Monday. Terry Gou, Foxconn founder, announces bid for Taiwan presidency during a press event in Taipei on August 28. The crackdown came despite repeated calls from Chinese leaders to welcome more foreign investment to boost the country’s slowing economy.

Persons: Taiwan’s, Terry Gou, won’t, Foxconn, “, ”, Brock Silvers, Gou, Hai, ” Gou, Ann Wang, Lai Ching, — Hou Yu, Ko Wen, Zhang Wensheng, ” Zhang, Silvers Organizations: Hong Kong CNN, Global Times, CNN, Hai Precision Industry, Foxconn Technology, WPP, drugmaker Astellas Pharma, Kaiyuan, “, Apple, Communist, Taiwan, Democratic People’s Party, ih, Kuomintang, Taiwan People’s Party, Beijing, China’s Xiamen University, Financial Times, Shanghai, Economic Observer Locations: China, Hong Kong, Beijing, Guangdong, Jiangsu, Henan, Hubei, Zhengzhou, Shanghai, Taipei, Taiwan

☆ China Raids Offices of WPP Unit GroupM, Detains Executive
▼ + stars: | 2023-10-21 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Foreign companies are increasingly wary of doing business in Chinese cities such as Shanghai, where GroupM’s offices were raided. Photo: Ying Tang/Zuma PressChinese police have raided the Shanghai offices of GroupM, a media-investment group and unit of London-based WPP , and detained an advertising executive, said a person familiar with the matter. Police questioned other local executives during the raid, including GroupM’s Chief Executive in China Patrick Xu, the person said.

Persons: Ying Tang, China Patrick Xu Organizations: Zuma Press, WPP, Police, GroupM’s Locations: Shanghai, London, China

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. The fourth, GroupM China’s CEO and country managing director for WPP China, Patrick Xu, was questioned by police but not detained, the person said. An employee stationed in the closest police precinct to WPP's Shanghai office said police could not comment. "As our fourth largest market globally, China will continue to play a crucial role in WPP's long-term growth strategy. Police visited U.S. management consultancy Bain & Co's Shanghai office in April, then in May, state TV aired a program showing a raid of consultancy Capvision Partners' offices.

Persons: Toby Melville, GroupM, Patrick Xu, Xu, Mark Read, Mintz, Capvision, Bain, Casey, Laurie Chen, Alison Williams Organizations: WPP, REUTERS, Rights, WPP China, Financial Times, Outdoor Holdings, SEC, Police, Bain, Co's, TV, Capvision Partners, Casey Hall, Thomson Locations: London, Britain, Shanghai, China, Beijing, Co's Shanghai

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. The fourth, GroupM China’s CEO and country managing director for WPP China, Patrick Xu, was questioned by police but not detained, the person said. Calls to GroupM's office in Shanghai to seek comment went unanswered and Xu did not immediately respond to an email requesting a response. An employee stationed in the closest police precinct to WPP's Shanghai office said police could not comment. Police visited U.S. management consultancy Bain & Co's Shanghai office in April, then in May, state TV aired a program showing a raid of consultancy Capvision Partners' offices.

☆ WPP Merging VMLY&R With Wunderman Thompson
▼ + stars: | 2023-10-17 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

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Persons: Dow Jones Organizations: wpp

☆ The latest ad industry salaries, revealed: Here's how much top agencies like WPP, Publicis, and Omnicom offered copywriters, data analysts, and project managers in 2023.
▼ + stars: | 2023-09-29 | by ( Lara O'Reilly | Alex Nicoll | ) www.businessinsider.com time to read: +1 min

Ad agencies sought to fill hundreds of roles this year, from traditional creative openings, to tech-focused jobs. Insider analyzed recent government data to see what agencies paid employees in the US. Here's a snapshot of what groups like WPP, Publicis, and Omnicom paid agency staffers this year. Many agencies have been looking to recruit increasingly technical roles like developers, data scientists, and engineers, alongside the more typical creative jobs. To get a picture of what agencies pay, Insider reviewed the US Department of Labor's Office of Foreign Labor Certification data from the first half of this calendar year.

Organizations: WPP, Publicis, US Department of Labor's, Foreign Labor

☆ Uber is moving its $600 million ad account from WPP to Omnicom
▼ + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.

Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific

☆ Nvidia is targeting the ad industry as its next major chip-buying market
▼ + stars: | 2023-09-26 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Jamie Allan, Nvidia director of business development for global agencies and advertising. For Nvidia, the advertising industry unlocks access to a client base that includes virtually every single major corporation across every industry. Taboola is using Nvidia GPUs to speed up its natural language processing, which analyzes articles and serves relevant content to users. More recently, it's been using Nvidia and OpenAI technologies to allow advertisers to create images within its platform. Allan said Nvidia intends to be more involved in the advertising industry discourse and help advise companies about the adoption of AI.

Persons: Nvidia's Jamie Allan —, —, Allan, Jamie Allan, Microsoft's Bing, Stephan Pretorius, There's, Adam Singolda, it's, Media.Monks, Jay Pattisall, Forrester, Nvidia, Jensen Huang Organizations: Nvidia, Big Tech, Google, Meta, EMEA, WPP, DENZA, AWS, Adobe, Media.Monks, Oracle, Cannes Lions, pharma, they're

☆ Looking for value stocks? Citi lists over 10 European names — for risk-takers and the cautious
▼ + stars: | 2023-09-22 | by ( Amala Balakrishner | ) www.cnbc.com time to read: +2 min

European value stocks are doing better than growth stocks right now, according to Citi analysts. Citi defined "quality" value stocks as those in the top fifth and fourth quintiles for three characteristics: value, low risk and quality. Citi said investors "have not been particularly risk-averse," as risky value stocks are up 8.6%, while quality value stocks are down 0.3% in the year to date. Nevertheless, the bank noted that investors appear to have been more cautious since the start of August, as quality value stocks are up 4.6%, while risky value stocks are down 0.6%. 'Risky value' stocks For this screen, Citi looked for stocks that scored in the seventh or above decile for value and those in the fifth or below decile for "value low risk" and quality.

Persons: TotalEnergies, Moller Maersk, — CNBC's Michael Bloom Organizations: Citi, HSBC Holdings, Zurich Insurance Group, ABN AMRO, Imperial Brands, Nokia, BNP, BMW, Bayer, Life, WPP PLC Locations: European, China, Dutch, Danish

☆ Sweden is the No. 1 country for affordability, safety and overall quality of life
▼ + stars: | 2023-09-17 | by ( Celia Fernandez | ) www.cnbc.com time to read: +2 min

U.S. News and World Report ranked the best countries in the world based on quality of life. U.S. News and World Report recently released its ranking of the best countries in the world based on quality of life. 1 country for quality of life: SwedenThe great square of Stortorget, in Gamla Stan Stockholm Sweden. After Sweden, Norway ranked as the second best country in the world for quality of life, according to the U.S. News and World Report. Canada ranked as the third best country based on quality of life, according to the U.S. News and World Report.

Persons: Michael Robinson, Alexander Spatari Organizations: . News, U.S . News, WPP, Wharton School, University of Pennsylvania, Gamla Stan Stockholm, Sweden Norway Canada, CIA, Getty, Canada Locations: U.S, Sweden, Gamla Stan, Gamla Stan Stockholm Sweden, Sweden Norway, Sweden Norway Canada Denmark Finland Switzerland Netherlands Australia Germany New Zealand Norway, Norway, United States, Canada

☆ These are the 10 best countries in the world for business, social purpose and more—the U.S. isn't in the top 3
▼ + stars: | 2023-09-13 | by ( Celia Fernandez | ) www.cnbc.com time to read: +3 min

The U.S. News and World Report ranked the best countries in the world. This week, U.S. News and World Report released its ranking of the best countries in the world. The best country in the world: SwitzerlandFor the second year in a row, Switzerland is the best country in the world, according to the U.S News and World report. Canada ranked as the second best country in the world, according to U.S. News and World Report. 3 best country in the world, according to U.S. News and World Report.

Persons: Allan Baxter, Istvan Kadar, Stefan Cristian Cioata Organizations: U.S . News, . News, WPP, Wharton School, University of Pennsylvania, Entrepreneurship, Business Power, United, U.S News, Canada's, country's Federal Department of Foreign Affairs, Getty, Deutsche Bank, U.S, Canada Sweden Australia United, Canada Sweden Australia United States Japan Germany New Zealand United, Canada, CIA, Sweden Locations: U.S, United States, Switzerland, Zürich, Geneva, Basel, Portugal, Canada, Canada Sweden Australia United States Japan Germany, Canada Sweden Australia United States Japan Germany New Zealand United Kingdom Netherlands Canada, Russia, Numbeo, Sweden

☆ Exclusive: Musk-owned X's content moderation shift complicated effort to win back brands -former exec
▼ + stars: | 2023-09-07 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. "I didn't always have access to other people who were doing (brand safety) work," he said of his time at Twitter. Before acquiring Twitter, Musk had criticized the platform for limiting free speech by removing certain content and having a politically liberal bias. Still, Brown said he felt supported in his brand safety work by Musk and Ella Irwin, Twitter's then-head of trust and safety, who resigned days before Brown. FALLING REVENUEOn Monday, Musk said X's declining ad revenue was primarily due to pressure from the Anti-Defamation League (ADL).

Persons: Carlos Barria, AJ Brown, Musk, Linda Yaccarino, Brown, NBCUniversal, Ella Irwin, Twitter's, AJ, Jonathan Greenblatt, X, Sheila Dang, Kenneth Li Organizations: REUTERS, Elon Musk, Twitter, Brand Safety Institute, BSI, Kroger, Defamation League, Anti, Defamation, ADL, Center, X, Thomson Locations: San Francisco , California, U.S, Dallas

☆ Morgan Stanley names cash-rich global stocks with 'better downside protection'
▼ + stars: | 2023-08-28 | by ( Lucy Handley | ) www.cnbc.com time to read: +2 min

Morgan Stanley named a raft of European stocks with strong balance sheets, lots of cash or high shareholder returns. High cash flow and shareholder returns The bank also screened for companies with "resilient high free cash flow." "Self-financing companies should be better able to weather any prolonged macroeconomic weakness, deploying capital effectively and seizing opportunities that come along the way," Morgan Stanley said. "Cash-rich companies with high free cash flow yields should also have better downside protection, while providing upside potential if management is able to deploy its cash effectively," the bank said. Those firms also have "positive free cash flow and net income growth expected over the next 2 years," the bank said.

Persons: Morgan Stanley, Burberry, — CNBC's Michael Bloom Organizations: CNBC, JD Sports, Sanofi, Airbus, MTU Aero Engines, SAP, WPP, Publicis Groupe, InterContinental Locations: Europe

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

The "AI for business" diploma offers training in data and AI for client leaders, practitioners, and WPP executives, according to WPP's website. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago. While lawmakers and philosophers alike still debate whether content produced by generative AI models amounts to anything like human creativity, advertisers have already begun using the technology in their promotional campaigns. Unilever, which owns more than 400 brands including Dove soap and Ben & Jerry's ice cream, has its own generative AI technology that can write product descriptions for retailers' websites and digital commerce sites, it said. The company's TRESemmé haircare brand has used its AI content generator for written content and its automation tool for visual content on Amazon.co.uk (AMZN.O).

Persons: Mark Read, Read, we've, Mondelez, Shah Rukh Khan, Daniel Hulme, Nestle, Gandon, Ray, Johannes Vermeer's, Aaron Rajan, Nestle's Gandon, Martin Sorrell, You've, Ben King, Richa Naidu, Martin Coulter, Matt Scuffham, Daniel Flynn Organizations: Nestle, Unilever, Marketing, Investment, Reuters, WPP, Oreo, Cadbury, Bollywood, YouTube, Facebook, University of Oxford, Global, Google, Go, Market Technology, Consumer, Walmart, Carrefour, Kroger, Thomson Locations: Africa, India, London, Swiss, Okta

☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
▼ + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.

Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram

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