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The marketing failure that's going to kill us all
  + stars: | 2023-10-19 | by ( Jake Safane | ) www.businessinsider.com   time to read: +12 min
A good example of bad climate marketing comes from the Irish budget airline Ryanair. Carbon offsets involve contributing money to a project that will help avoid, reduce, or remove carbon emissions from the atmosphere, such as planting trees or building wind farms. Some of the most successful corporate efforts at climate marketing place more emphasis on consumers' personal concerns. According to the International Energy Agency, global carbon emissions reached a record high last year. The more you focus on what everyday people care about, Berger said, the more effective your marketing campaign will be.
Persons: they've, , Jonah Berger, that's, Jonathan Ernst, Biden, Jenna DiPaolo, DiPaolo, John Oliver, Oliver, Ben Forman, Ryanair, Forman, " Forman, Tesla, " Berger, Berger, Jake Safane Organizations: Keystone XL, Pew Research, Wharton School, University of Pennsylvania, REUTERS, National Petroleum Reserve, Greenpeace, Wildlife, Ryanair, International Monetary Fund, International Energy Agency, United Nations Locations: Canada, Alaska, Greenpeace USA, Ireland, Phoenix
Actions may speak louder than words, but words still matter — a lot. People can get easily offended, and if you rush around like most folks, it's easy to say the wrong thing in the wrong way. As a public speaking expert, one thing I focus on is teaching good speech manners. If you use any of them every day, you have better etiquette skills than most people:1. This phrase is a gold star of conversational selflessness for two reasons: It's impossible to say these words unless you mean them.
Persons: they've, you'll, I'm
Liberty star Stewart named WNBA MVP
  + stars: | 2023-09-26 | by ( ) www.reuters.com   time to read: +1 min
Sep 24, 2023; Brooklyn, New York, USA; New York Liberty forward Breanna Stewart (30) brings the ball up court in the fourth quarter against the Connecticut Sun during game one of the 2023 WNBA Playoffs at Barclays Center. "Stewie’s first season with the New York Liberty has been nothing short of historic on every level," Liberty General Manager Jonathan Kolb said in a statement. Alyssa Thomas, a forward for the Connecticut Sun, finished second in the voting in a close race while last year's MVP, Las Vegas Aces center A'ja Wilson, finished third. Stewart, the Liberty's first MVP, arrived in Brooklyn this season as one of the most highly sought-after free agents following her prolific tenure in Seattle. The twice Finals MVP finished second in scoring and third in both rebounding and total blocks, with a career-best average of 23 points per game.
Persons: Breanna Stewart, Wendell Cruz, Jonathan Kolb, Alyssa Thomas, A'ja Wilson, Stewart, Amy Tennery, Toby Davis Organizations: New York Liberty, Connecticut Sun, Barclays Center, National Basketball Association, Brooklyn, Seattle Storm, WNBA, Liberty, Las Vegas Aces, Thomson Locations: Brooklyn , New York, USA, Brooklyn, Seattle, New York
Students for Fair Admissions filed a lawsuit against West Point on Tuesday. "For most of its history, West Point has evaluated cadets based on merit and achievement," the lawsuit said. AdvertisementAdvertisement"Over the past few decades, however, West Point has strayed from that approach," the lawsuit added. Students for Fair Admissions argued that the issues those leaders referenced have "not existed for the past half century." "Put differently, it assumes that soldiers apply the same racial stereotypes to one another that West Point applies to them."
Persons: , John Roberts, it's, Elizabeth Prelogar, I've Organizations: Fair, West, Service, United States Military Academy, Court Southern District of, U.S . Military Academy, Yale, Ivy League, United States Locations: Wall, Silicon, Court Southern District of New York, Vietnam
Women’s World Cup 2023: Live scores, fixtures, results, tables and top scorersCNN —Four months before the 2011 Women’s World Cup final, Japan was devastated by the largest earthquake ever recorded in the country’s history. Japan players celebrate at the end of the team's dominant group stage victory over Spain at the Women's World Cup. We have a lot of responsibilities, and I want to focus on the results.”Japan celebrates after defeating the US in the 2011 Women's World Cup final. Kevin C. Cox/FIFA/Getty ImagesFollowing the 2011 World Cup triumph, Japanese women’s soccer had mixed success in building on that achievement. “In 2011, the whole nation was so excited about winning the World Cup, so there is a sense of, ‘Why aren’t we popular?’” Takata said ahead of the 2023 Women’s World Cup.
Persons: Aya Miyama, , John Cowpland, England’s Lauren James, Michelle Alozie, Moeka Minami, , David Rowland, Yui Hasegawa, , Kevin C, Cox, Japan’s, Haruna Takata, ” Takata, , Jose Breton, Hinata Miyazawa –, Mina Tanaka, Jun Endō, Risa Shimizu, Japan’s relentlessness, Hege Riise, ” “ I’ve, ” Riise, taka …, Futoshi Ikeda –, ” Hasegawa Organizations: CNN, FIFA, Japan, American, READ, Japan Football Association, ” WE, Nadeshiko Japan, Zambia, Costa Rica –, Norway, Sweden Locations: Japan, Fukishima, Germany, Spain, Norway, Zambia, ” Japan, Colombia, Costa Rica
An entrepreneur said that remote work can benefit individuals but also harms teamwork. Major companies including Meta, Google, and Salesforce have reversed remote work policies. Wood pointed out that remote work especially harms junior employees and new hires. Major companies including Google, Meta, and Salesforce are reversing remote work policies that were introduced during the pandemic and ordering staff back to the office to boost productivity and collaboration. Meta's push toward office work is partly for the benefit of its junior employees.
Persons: , Jake Wood –, Groundswell –, Wood, it's, Fortune, Mark Zuckerberg Organizations: Meta, Google, Service, New, Junior
NEW YORK, June 12 (Reuters) - New York City Police Commissioner Keechant Sewell, the first woman to lead the nation's largest police department, on Monday said she is resigning after serving 18 months in the post. Mayor Eric Adams, himself a former New York police captain, appointed Sewell as the city's 45th police commissioner when he took office in January 2022. Raised in the New York borough of Queens, Sewell succeeded Dermot Shea, who was appointed the city's top cop in 2019 by then-Mayor Bill de Blasio. Adams credited Sewell with playing "a leading role in this administration's tireless work to make New York City safer." Neither Sewell nor the mayor made clear the effective date of her resignation or made mention of a replacement.
Persons: Keechant Sewell, Sewell, Eric Adams, Dermot Shea, Bill de Blasio, Adams, Patrick Lynch, Lynch, Jonathan Allen, Steve Gorman, Jamie Freed Organizations: YORK, New York, New York City Police, WABC, New York Police Department, NYPD, Twitter, Police Benevolent Association, Thomson Locations: New, New York City, New York, Nassau County , New York, Queens, Los Angeles
The job carries unavoidable risks, but to the extent that we can keep them safe we owe them that much. Too many times toward the end of my career I heard politicians, media pundits and even executives in my own department prioritize optics over officer safety. In fact, every single firearms transfer in this country should begin with a background check. As I thought about Officer Wilt, I recalled my own experiences as a rookie cop working in the inner city. This is the job, and this is what is asked of these officers.
The Military Should Reject DEI and CRT
  + stars: | 2023-03-26 | by ( Patrick H. Brady | Mike Waltz | ) www.wsj.com   time to read: 1 min
The U.S. military faces a self-inflicted threat to its preparedness to deter, fight and win wars. An essential, battle-tested element of military culture—colorblindness—is being undermined. Unless the trend is reversed, our national security will be at increased risk. The reversal could be done at no cost, requiring only a policy decision and the reorientation of relevant training. In the Army and Marines, sayings such as “We’re all green” or “We all bleed red” were part of training that transformed millions of diverse civilians into war fighters.
And this year female surfers will be competing alongside the men for the first time in the 39-year history of The Eddie Aikau Big Wave Invitational. But author Stuart Coleman says The Eddie is distinguished by how it honors Eddie Aikau, a legendary Native Hawaiian waterman, for his selflessness, courage and sacrifice. Coleman said The Eddie is about the best of big wave surfing and the best of Hawaiian culture. “To see women — not only women surfing Waimea but women and men sharing the same event together, with mutual respect and equality — I’m just really thrilled at the thought,” Pennybacker said. Kathleen Pahinui, the chairperson of the North Shore Neighborhood Board, said it will be good for businesses, restaurants and shops.
"These 12 heroes demonstrated courage and selflessness during a moment of peril for our nation," a White House official said. Rioters who supported Trump broke through barricades and invaded the Capitol on Jan. 6, 2021, interrupting the certification of Biden's 2020 election victory. Biden has called it embarrassing that it was taking so long for the House leader to be elected. The White House ceremony will take place at 2:00 p.m. Capitol Police officer Brian Sicknick, who died in the days following the attack on the Capitol, will receive a posthumous medal.
US President Joe Biden speaks during a ceremony at the White House marking the two-year anniversary of the January 6 insurrection at the US Capitol in Washington, DC, on Friday, Jan. 6, 2023. The award ceremony at the White House was Biden's first time bestowing the Presidential Citizens Medal, which is given to Americans "who have performed exemplary deeds of service for their country or their fellow citizens." Three of the medals were awarded posthumously to officers who had defended the Capitol on Jan. 6, 2021, and died afterward by injuries or by suicide. "All of it was fueled by lies about the 2020 election," Biden said Friday, without mentioning Trump by name. The somber event at the White House was punctuated by a few moments of levity.
President Joe Biden on Friday will mark the second anniversary of the attack on the Capitol by awarding the Presidential Citizens Medal to a dozen election workers, officials and law-enforcement officers for "contributions to our democracy" before and during the riot, a White House official said. "These 12 heroes demonstrated courage and selflessness during a moment of peril for our nation," the official said. Other elected officials receiving the medal are Michigan Secretary of State Jocelyn Benson and Al Schmidt, the former vice chair of Philadelphia’s Board of Elections. Wandrea "Shaye" Moss, left, is comforted by her mother, Ruby Freeman, during a House select committee hearing on June 21, 2022. Biden is also posthumously awarding the medal to Brian Sicknick, the Capitol Police officer who died the day after the riot after suffering two strokes.
Manhattan jurors are being asked by the defense to see Donald Trump as a forgiving, generous boss. In summations, prosecutors may call the 'Trump is just generous' defense a total turkey. The tuition schemeTake the total $359,000 in tuition checks Trump or his son, Eric Trump, signed for ex-CFO Allen Weisselberg's grandchildren. Instead, under the "generous Trump" defense, the checks, written from Trump's personal account, are explained away as not a suspicious, tax-dodging perk at all, but a "gift." Here, the defense can be expected to tell jurors that Trump is not only a generous boss, but a forgiving one, too.
CNN —Two powerful documentaries explore different aspects of Black history this week, in each case shedding light on misrepresented or under-covered chapters. Presented by Barack Obama’s company under its Netflix deal, “Descendant” examines the discovery of a long-sunk ship that brought enslaved Africans to Alabama, while “The Rebellious Life of Mrs. Rosa Parks” reclaims a figure whose legacy was too often characterized as the product of tired feet. Rosa Parks” highlights the selflessness of its subject and seeks to provide a detailed portrait of a woman who, through the vagaries of history, was frequently reduced to a symbol. Parks, rather, wanted – indeed devoted her life to fighting for – justice and equality. “The Rebellious Life of Mrs. Rosa Parks” premieres October 19 on Peacock.
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